SEO & SEM Specialist

At Nasdaq, we recognize the power of SEO and SEM, and we are looking for someone to take our strategy to the next level. In this role, you will help shape Nasdaq’s digital brand by providing key insights and recommendations for the Nasdaq.com website, including traffic and keyword trends, content performance, and user experience. While this role will primarily focus on SEO, you will also need to take a lead role on all SEM campaigns including researching, strategizing, and reporting on a dynamic mix of paid search opportunities.In this highly cross-functional role, you will partner closely with our SEO and SEM agencies, web analytics team, technology team, product managers, and senior management to inform, educate and measure the total business impact of our web optimizations. We want someone dedicated to building a culture of data driven decisions across our content and technical initiatives.You will need the following skills and experience:• Champion SEO/SEM throughout the organization by providing meaningful insights on ways to measure content performance and page ranking• Leverage and manage internal resources (SEO tools, Google Ads, Bing Ads, Google Tag Manager and Google Analytics 4) to pull together the search traffic story by exposing challenges, defining optimization methodology, and identifying appropriate sources of data/insights• Deliver search engine marketing and competitor insights to accelerate organic growth and increase engagement within nasdaq.com by business area, product category and customer segment• Partner with other subject matter experts to execute actions based on SEO recommendations and assist with analytics tagging implementation to improve key page metrics• Research and develop a testing strategy to gain insights and improve the customer experience• Ensure organic traffic priorities are reflected in content and tech strategy roadmap and execution• Manage our SEO agency by defining priorities and opportunities for CRO testing on Nasdaq.com• Partner with our SEM partners to manage PPC campaigns• Manage the SEO migration efforts for domains, ensuring seamless transition, optimizing for search visibility, and maintain performance post migration• Collaborate with cross functional teams to develop and execute migration strategies, conduct pre- and post-migration audits, and monitor and report on the impact of migration on search performance.• Conduct comprehensive technical SEO audits, identifying opportunities for improvement, and provide actionable recommendations to enhance website performance. Must be able to collaborate with development teams to implement SEO best practices, ensuring the technical integrity of the site driving organic performance.And it would be great if you have experience with:• Proven success in synthesizing SEO data, tracking and visualizing metrics for organic traffic, performing SERP analysis and testing hypotheses for organic traffic efficiency• Proficient knowledge of SEO and SEM tools (Google Search Console, Google Ads, Bing Ads, BrightEdge) and traffic analysis tools (Google Analytics 4 (certified), Google Optimize, Google Tag Manager)• Excellent communication and presentation skills – proven experience of presenting data to a non-technical audience• Ambitious self-starter with demonstrated ability and willingness to roll up sleeves and execute to get the job done• Experience in B2B brand marketing support, SaaS marketing preferred• Experience working in content management systems with a proficient knowledge of HTML and Search Engine Optimization• Excellent quantitative and analytical skills with a passion for constant improvement• Experience working with sites that have multiple locales and languages and an understanding of localized copy and contentCome as You AreNasdaq is an equal opportunity employer. We positively encourage applications from suitably qualified and eligible candidates regardless of age, color, disability, national origin, ancestry, race, religion, gender, sexual orientation, gender identity and/or expression, veteran status, genetic information, or any other status protected by applicable law.We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request an accommodation.What We OfferWe’re proud to offer a competitive rewards package that is meaningful, recognizes the unique needs of our employees and their families and incentivizes employees for their contribution to Nasdaq’s overall success.The base pay range for this role is $74,800 - $124,600. In addition to base salary, Nasdaq provides a generous annual bonus/commission (short-term incentive), and equity (long-term incentive), comprehensive benefits, and opportunity for growth. Exact compensation may vary based on several job-related factors that are unique to each candidate, including but not limited to: skill set, experience, education/training, business needs and market demands.Nasdaq’s programs and rewards are intended to allow our employees to:• Secure Wealth: 401(k) program with 6% employer match, Employee Stock Purchase Program with 15% discount, Student loan repayment program up to $10k, Company paid life and disability plans, Generous paid time off• Prioritize Health: Comprehensive medical, dental and vision coverage, Health spending account with employer contribution, Paid flex days to support mental wellbeing, Gym membership discounts• Care for Family: Hybrid home/office schedule (for most positions), Paid parental leave, Fertility benefits, Paid bereavement leave• Connect with Community: Company gift matching program, Employee resource groups, Paid volunteer days• Grow Career: Education Assistance Program, Robust job skills training and Professional development opportunitiesFor more information, visit Nasdaq Benefits & Rewards Career page.