Sr. Analyst, Performance Media Analytics - job 2 of 3

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

Comcast NBCUniversal has announced its intent to create a new publicly traded company ('SpinCo') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.

The Media Group at NBCU supports a powerhouse collection of consumer-first brands including Peacock, NBC, Bravo, NBC Sports, and NBCU International. With unequalled scale, our teams make the most out of every opportunity to collaborate and learn from one another. We’re always looking for ways to innovate faster, accelerate our growth and consistently offer the very best in consumer experience. But most of all, we’re backed by a culture of respect. We embrace authenticity and inspire people to thrive.

NBCU’s Decision Sciences Media Analytics team is seeking a data-driven, detail-oriented Senior Analyst to enable data-driven decision-marking by advancing our media measurement and incrementality testing capabilities. This role will be instrumental in analyzing media performance, designing media experiments that quantify the causal impact of marketing campaigns on subscriber growth and engagement, and delivering key insights that drive NBCUniversal Television & Streaming and Peacock success. The Sr. Analyst will partner closely with Performance Marketing, Device Marketing, and Data Science to build a scalable testing program that supports channel optimization and strategic planning.

Key Responsibilities

• Identify trends, patterns, and key drivers within data to inform strategic decision-marking and optimize media strategies for the NBCU/Peacock business
• Design and execute media incrementality tests (geo-based, platform holdouts, audience splits) to assess campaign effectiveness across digital and device channels 
• Assess test feasibility, flighting, and budget needs
• Define KPIs, minimum detectable effects (MDE) and statistical power to ensure test feasibility and rigor
• Own documentation and QA of experiment setup/design, tracking, and test results
• Lead relationships with media platforms (including social media and digital partners) to optimize performance based on analytic findings
• Partner with stakeholders and testing vendors for clean execution & measurement
• Build test readouts, reports, and presentations with clear, compelling insights and actionable recommendations
• Maintain and evolve library of testing methods, experiment templates, and learning documentation
• Conduct ad-hoc deep dives, exploratory analysis and campaign diagnostics (fatigue, audience overlap)
• Contribute to cross-channel measurement efforts, triangulating learnings across other techniques including Marketing Mix Modeling, attribution, and experiments
• Ensure data alignment with wider Advanced Analytics team; help standardize NBCU Media Group’s Measurement approach 

• Bachelor’s degree with 2+ years of experience in marketing analytics, data science, or experimentation
• Strong analytics problem-solving and decision-making abilities
• Proficiency in tools like Tableau or other data visualization software
• Experience querying large datasets with SQL, BigQuery, Databricks, or other similar data analysis tools
• Ability to manage multiple projects simultaneously and meet deadlines
• Ability to work independently and drive your own projects
• Experience supporting Performance Marketing teams
• Familiarity with, or interest in, media mix modeling (MMM), multi-touch attribution (MTA), customer journey analytics
• Demonstrates strong sense of curiosity, accountability, and ability to execute projects of all sizes with vision & purpose

Desired Characteristics:

• Experience in a subscription or digital media business/agency
• Familiarity with statistical techniques, incrementality experiment concepts, a plus

Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.

This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.

Salary range: $85,000 - $115,000 

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].