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Social Media Marketing Manager

Social Media Marketing Manager
We’re looking for a talented and driven Social Media Marketing Manager to join our team at Nexus, where you'll play a pivotal role in shaping and executing our social media strategies. You’ll work closely with our Brand and Community teams to amplify our voice, engage our audience, and drive awareness of Nexus’s mission and vision across various social media platforms.

About Nexus

The Nexus Project is a scientific and engineering effort bringing truth to the field of computation. We’re enabling a new form of compute: verifiable computation, powered by open science and open-source software so it can benefit everyone. Our work aims to bring to life decades of advancements in zero-knowledge cryptography, achieved by many scientists, engineers, and mathematicians, into a single software system.

Nexus raised $25M in Series A funding, co-led by Lightspeed and Pantera, with participation from Dragonfly, SV Angel, and more.

Our team consists of some of the world's top cryptographers, mathematicians, and engineers, all working together with one goal: to unite the world's computers and prove humanity's computations.

We are headquartered in San Francisco.

Job Overview

Nexus is seeking a creative and data-driven Social Media Marketing Manager to build and grow our social media presence. In this role, you’ll craft compelling content, engage with our followers, and elevate our brand to drive community growth and brand awareness. You’ll stay on top of trends and be familiar with the latest memes, but also know when to communicate in a straightforward and direct way. You’ll be responsible for managing our social platforms, executing campaigns, and contributing to our overall marketing strategy.

Responsibilities

  • Develop and implement a comprehensive social media strategy across platforms such as X , LinkedIn, Instagram, and emerging channels relevant to the Web3 space.

  • Create, schedule, and publish high-quality, engaging, and shareable content that resonates with our target audience.

  • Collaborate with the Community and Brand teams to align messaging and maximize the impact of campaigns.

  • Monitor social media trends, conversations, and sentiment, and proactively participate in relevant discussions.

  • Track and analyze the performance of social media initiatives using KPIs and analytics tools, optimizing efforts based on data insights.

  • Engage directly with our community, answering questions, addressing concerns, and fostering positive interactions.

  • Work closely with the design team to produce visually appealing and on-brand content, including graphics, videos, and animations.

  • Support cross-platform campaigns, including product launches, events, and other marketing initiatives.

  • Stay updated on the latest Web3 and blockchain developments to inform content strategy and ensure relevance.

Requirements

  • Proven experience managing social media channels, ideally within the Web3 or technology sector.

  • Strong understanding of blockchain, cryptocurrency, and Web3 concepts, with the ability to translate technical topics into engaging content.

  • Exceptional communication and copywriting skills.

  • Proficiency with social media management tools and analytics platforms.

  • Creative mindset with the ability to brainstorm and execute unique content ideas.

  • A keen eye for detail and a strong aesthetic sense for visual content.

  • Ability to multitask, manage deadlines, and adapt to a fast-paced environment.

  • A self-starter with a passion for storytelling and community engagement.

Bonus Points

  • Experience with influencer marketing and partnership campaigns.

  • A portfolio showcasing successful social media campaigns or content creation.

  • Familiarity with SEO best practices for social media.

  • Background in event promotion or live social media coverage.

Benefits

  • Competitive salary and generous equity compensation.

  • Health insurance for employees and their dependents.

  • Lunch and dinner provided at the office.

  • Company-paid travel to events and conferences.

Join us at Nexus to lead our social media efforts and help bring the future of verifiable computation to life!

Average salary estimate

$80000 / YEARLY (est.)
min
max
$70000K
$90000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Social Media Marketing Manager, Nexus

Nexus is on the hunt for an enthusiastic Social Media Marketing Manager to join our dynamic team in San Francisco! In this exciting role, you’ll be at the forefront, shaping our social media strategies and amplifying our unique voice across various platforms. As a part of our innovative project focused on verifiable computation, you’ll collaborate closely with our Brand and Community teams, creating engaging content that resonates with our audience and drives awareness of our mission. Your creativity and analytical mindset will shine as you craft compelling posts for platforms like X, LinkedIn, and Instagram while keeping an eye on the latest Web3 trends. You’ll not only be responsible for managing our social presence but also for executing campaigns that skyrocket our community growth. Furthermore, engaging with our followers, tracking analytics, and optimizing content based on insights will be key components of your role. If you have a passion for storytelling, a keen understanding of the blockchain landscape, and an eagerness to work in a fast-paced environment, this role at Nexus is your canvas to showcase your skills. With a supportive team of top-tier cryptographers, mathematicians, and engineers behind you, you’ll have the opportunity to really make a difference in bringing revolutionizing technologies to the forefront. So, are you ready to take the social media helm and help lead Nexus into the future? Let’s get started!

Frequently Asked Questions (FAQs) for Social Media Marketing Manager Role at Nexus
What are the primary responsibilities of a Social Media Marketing Manager at Nexus?

As a Social Media Marketing Manager at Nexus, your primary responsibility will be to develop and implement a comprehensive social media strategy across multiple platforms including X, LinkedIn, and Instagram. You will create engaging content tailored to our audience, collaborate with our Brand and Community teams, monitor trends, analyze performance through KPIs, and engage directly with our community.

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What qualifications do I need to apply for the Social Media Marketing Manager position at Nexus?

To apply for the Social Media Marketing Manager position at Nexus, you need proven experience in managing social media channels, particularly within the technology or Web3 sector. A strong understanding of blockchain concepts, exceptional communication skills, proficiency with analytics tools, and a creative mindset are also essential qualifications.

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How does Nexus support its Social Media Marketing Manager in executing campaigns?

Nexus offers tons of support to its Social Media Marketing Manager by fostering a collaborative environment where you’ll work closely with our Community and Brand teams. You’ll also have access to resources like design support for graphics and videos, as well as company-funded events that can enhance your outreach and campaign effectiveness.

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What skills are valued for the Social Media Marketing Manager role at Nexus?

For the Social Media Marketing Manager role at Nexus, skills that are highly valued include creative content creation, strong copywriting and communication abilities, proficiency with social media management tools and analytics, and a keen eye for visual aesthetics. A self-starter attitude with a passion for community engagement is also crucial.

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What benefits can I expect as a Social Media Marketing Manager at Nexus?

As a Social Media Marketing Manager at Nexus, you can look forward to a competitive salary, generous equity compensation, health insurance for you and your dependents, free lunches and dinners provided at the office, and company-paid travel to events and conferences.

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Common Interview Questions for Social Media Marketing Manager
Can you describe your experience with social media management tools?

In your response, highlight specific social media management tools you’ve used, explaining how you utilized them to schedule posts, track analytics, or engage with users effectively. Mention any specific campaigns where these tools played a crucial role.

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How do you stay updated on the latest social media trends?

Share sources like blogs, industry leaders you follow, or groups you’re part of that discuss social media trends. Discuss any particular trends you've successfully integrated into your strategy in the past.

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What metrics do you consider most important when analyzing the success of social media campaigns?

Discuss key performance indicators such as engagement rates, reach, conversion rates, and follower growth. Mention instances where you've used these metrics to optimize future campaigns.

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How would you handle negative comments or criticism on social media?

Explain your approach to addressing negativity professionally and calmly, emphasizing the importance of maintaining a positive community and finding resolution while aligning with the company's voice and mission.

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What is your process for creating engaging content for social media?

Outline your brainstorming process, including audience research, examining current trends, collaboration with other teams, and how you incorporate various formats like images, videos, and text. Illustrate this with examples from your previous work.

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Describe how you would launch a new campaign on social media.

Detail your step-by-step approach to launching a campaign, from setting clear objectives and target audience to planning content, scheduling posts, and engaging with followers. Be sure to include how you factor in performance analysis post-launch.

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What experience do you have working in the Web3 or technology sectors?

Discuss your background in Web3 or technology, focusing on specific roles, projects, or domains you’ve worked in. Include how this experience enhances your capability as a Social Media Marketing Manager.

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How do you ensure your content is on-brand and aligns with our mission at Nexus?

Explain your approach to understanding brand voice, culture, and ethos, as well as how you involve other team members in maintaining a consistent message while creating content.

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Can you give an example of a successful social media campaign you’ve managed?

Provide a concise narrative of a campaign that includes the objectives, strategies used, results achieved, and any lessons learned that you would bring into your role at Nexus.

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How do you measure your success as a Social Media Marketing Manager?

Discuss your criteria for success, such as reaching specific engagement metrics, growing the follower base, or increasing brand awareness, and back this up with examples from your previous roles.

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Full-time, on-site
DATE POSTED
December 13, 2024

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