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Senior Product Marketing Manager

NimbleRx is a technology company that enables people to live their best lives by improving access to reliable, affordable healthcare. Our mission is to bring pharmacies into the future by building a convenient and easy-to-use service that supports pharmacists and empowers patients. We are a fast-growing, technology-first startup doing over $1 billion in GMV annually, and our team stays rooted in a patient-first mentality; we aim to bring all of our patients convenient access to reasonably-priced medications without ever needing to step foot in a pharmacy.


We’re looking for an experienced Product Marketer. A driver; with a strong owner’s mindset and demonstrated ability in driving product launches, go-to-market strategies, sales-enablement and product growth via direct and partnership channels. A story-teller; who is able to tell authentic and relatable stories. And an operator; who is adept at building and maintaining lasting relationships and working cross-functionally across product, sales, success, marketing, and other teams to drive meaningful growth.


Your mandate:

- Launch new products and features to three Nimble verticals

- Run integrated GTM motions to grow product adoption, working collaboratively across all internal teams

- Help customers be successful with effective enablement

- Enable sales to be successful with relevant content and materials


This is a highly cross-functional role. You will work closely with partners across product, marketing, sales, customer success, and research.


You will:
  • Deeply understand the personas for the outbound sales use cases
  • Bring new products and features to market with integrated GTM motions
  • Drive awareness, acquisition, and activation of product functionality


What you bring:
  • 6+ years of experience in Product Marketing or related roles, ideally within health tech
  • 4+ years of experience at a high-growth B2B SaaS company
  • Experience with sales personas and/or lead generation, sales engagement is a huge plus
  • Experience partnering closely with product and influencing the product roadmap
  • Experience conducting research - fielding surveys, conducting interviews, and performing light data analysis to inform strategic decisions
  • Experience launching complex products with effective GTM campaigns that resonate with customers
  • Excellent storytelling, communication, and presentation skills
  • Strong cross-functional collaboration - great at working across many teams
  • Bias toward action, strong ability to get things done and move things forward


What's in it for you:
  • Compassionate and driven colleagues in a fun environment where success is celebrated
  • Accelerated career growth in a fast-growing company
  • Direct access to executives and a transparent company culture
  • Rare opportunity to change an industry and lives of millions
  • We are reinventing healthcare / pharmacy - your (grand)parents and your (grand)children will understand and appreciate what you do
  • Medical / Dental / Vision / 401K package that fits your needs
  • Generous Vacation Policy - work hard and take time when you need it
  • 11 Paid Holidays
  • Work out of our HQ in beautiful downtown Redwood City


$140,000 - $150,000 a year

At Nimble, we are dedicated to putting patients first and improving pharmacies across America. Join us on this exciting journey!


Diversity, inclusion and belonging at Nimble: Nimble is building a diverse and inclusive work environment where we learn from each other. We pride ourselves on being an equal opportunity employer and welcome people of diverse backgrounds, abilities and perspectives.

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CEO of NimbleRx
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Talha Sattar
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Average salary estimate

$145000 / YEARLY (est.)
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What You Should Know About Senior Product Marketing Manager, NimbleRx

NimbleRx, a dynamic technology company based in Redwood City, CA, is on a mission to revolutionize healthcare by empowering individuals with better access to affordable medications. As a Senior Product Marketing Manager, you will play a pivotal role in cultivating our innovative health tech solutions. Join a team that values a patient-first mentality, encouraging your creativity and expertise in product marketing. We’re looking for someone with a robust background in driving product launches and executing go-to-market strategies. Your knack for storytelling will attract and engage our customers while your operational excellence will forge lasting partnerships across product, sales, and marketing teams. You’ll be launching new products tailored to various segments and running integrated go-to-market initiatives that ensure customer success and drive product adoption. With your experience of over six years in product marketing, particularly in a high-growth B2B SaaS environment, you’ll thrive on making strategic decisions backed by valuable research and teamwork. Embrace a work culture where your input is acknowledged and your efforts can lead to impacting millions. If you’re excited about the opportunity to change the healthcare landscape while growing your career in a supportive environment that celebrates diversity, we’d love to hear from you!

Frequently Asked Questions (FAQs) for Senior Product Marketing Manager Role at NimbleRx
What are the responsibilities of a Senior Product Marketing Manager at NimbleRx?

The Senior Product Marketing Manager at NimbleRx is responsible for spearheading product launches and driving effective go-to-market strategies. You’ll partner closely with cross-functional teams to ensure successful adoption of our healthcare technology solutions. Additionally, you will enable sales teams with tailored content and assist in fostering customer success.

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What qualifications are necessary for a Senior Product Marketing Manager role at NimbleRx?

To excel as a Senior Product Marketing Manager at NimbleRx, candidates should possess over six years of product marketing experience, ideally in the health tech sector, along with a background in high-growth B2B SaaS environments. Excellent storytelling, communication skills, and the ability to collaborate across teams are crucial.

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What kind of company culture can a Senior Product Marketing Manager expect at NimbleRx?

NimbleRx fosters a compassionate and inclusive work environment where employees thrive on collaboration and innovation. As a Senior Product Marketing Manager, you’ll find a culture that values transparency, celebrates success, and is dedicated to making a positive impact on the healthcare industry.

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How important is cross-functional collaboration for the Senior Product Marketing Manager at NimbleRx?

Cross-functional collaboration is integral to the role of a Senior Product Marketing Manager at NimbleRx. You’ll collaborate with various teams including product, sales, and customer success to ensure a cohesive approach in launching new products and driving their adoption effectively.

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What benefits does NimbleRx offer to its Senior Product Marketing Manager?

NimbleRx offers a comprehensive benefits package for its Senior Product Marketing Manager, including competitive salaries ($140,000 - $150,000), medical, dental, and vision coverage, a generous vacation policy, paid holidays, and opportunities for career growth in a fast-paced environment.

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Common Interview Questions for Senior Product Marketing Manager
Can you describe your experience with launching products in a SaaS environment?

To answer this question effectively, provide specific examples of products you've launched, detailing your involvement in go-to-market strategies and the impact these products had on the business. Emphasize your ability to collaborate with cross-functional teams to ensure a successful release.

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How do you approach understanding different customer personas?

Discuss your methods for researching and analyzing customer personas, including surveys, interviews, and market analysis. Highlight how you’ve previously used this information to tailor marketing strategies and achieve effective product adoption.

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What strategies do you employ to enable sales teams effectively?

Explain your approach to creating relevant enablement materials and training sessions that align with sales goals. Share examples of how these strategies have increased sales performance and improved the overall customer experience.

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How do you measure the success of a product marketing campaign?

Discuss specific metrics you track, such as adoption rates, customer feedback, and ROI. Explain how using these metrics influences your future marketing strategies and campaigns, illustrating your analytical mindset.

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Can you give an example of a successful go-to-market strategy you've developed?

Share a specific instance where you led a go-to-market strategy, outlining the goals, execution process, and the results. Emphasize collaboration with other departments and how it contributed to the campaign's success.

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What storytelling techniques do you use in your product marketing?

Highlight the importance of crafting compelling narratives that resonate with the target audience. Share particular techniques you’ve used to create relatable stories that drive engagement and emphasize the benefits of the product.

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How do you stay current with market trends in the health tech industry?

Discuss your approach to continuous learning via industry publications, networking with professionals, attending conferences, and leveraging data to stay informed on market trends that might influence your marketing strategies.

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How would you handle a challenging cross-functional project?

Focus on your problem-solving skills and your collaborative approach. Provide examples of an initiative where you dealt with challenges effectively, maintaining open communication with all parties to ensure project alignment and completion.

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What key performance indicators (KPIs) have you used in previous roles?

Discuss specific KPIs you’ve tracked in past roles, such as customer acquisition, product usage rates, and campaign returns. Explain how these KPIs informed marketing strategies and contributed to product success.

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What makes you passionate about healthcare technology?

Emphasize your personal connection to the healthcare industry and the impact it has on people's lives. Share how this passion drives your work and inspires you to create marketing strategies that resonate with customers on a deeper level.

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It’s our responsibility to make sure our patients get the medicine that addresses their medical need, when they need it, at a price they can afford.

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Full-time, on-site
DATE POSTED
December 7, 2024

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