Analyst, Marketing Science

As an Analyst, Marketing Science at OMG, your responsibilities revolve around analyzing customer brand metrics, market trends, consumer behaviors, and campaign results. You will play an essential role by managing data analysis to make impactful recommendations for campaigns, supporting strategy teams, and automating reporting processes to enhance efficiency.

To thrive as an Analyst, Marketing Science at OMG, candidates should hold a post-secondary degree in marketing, advertising, communications, or a related field. Proficiency in Excel and PowerPoint, along with a passion for data analysis and synthesis, is crucial. Fluency in both French and English is also required.

Key skills for an Analyst, Marketing Science at OMG include strong analytical abilities, resourcefulness, adaptability to change, and a collaborative spirit. An interest in media, web technologies, and a strong command of the French and English languages will further enhance your success in this role.

A typical day for an Analyst, Marketing Science at OMG involves diving into data, working closely with strategy teams to analyze campaign effectiveness, preparing insightful presentations, and evaluating the relevance of new data for media plans. Your days will be dynamic, filled with collaboration, analysis, and innovation.

At OMG, Analysts in Marketing Science can expect many opportunities for advancement. The agency encourages continuous development through various training programs, mentoring, and internal collaboration, ensuring that you’re well-supported in your career path and ambitions.

When answering this question, focus on specific tools and techniques you've used in data analysis. Highlight projects where your insights led to measurable outcomes, showcasing your ability to transform raw data into actionable strategies.

Discuss your time management and organizational strategies. Mention tools or methods you use to stay on track, prioritizing tasks based on deadlines, impact, and stakeholder needs. Demonstrating your ability to remain focused under pressure can highlight your suitability for the Analyst role.

You can answer by detailing the methods you use to interpret data clearly. Discuss the importance of visual aids like graphs and charts, and how you tailor your presentations to your audience's level of expertise, ensuring that your insights are accessible and engaging.

Here's your chance to showcase your technical skills. List any marketing analytics tools you’ve used, such as Google Analytics, Tableau, or CRM software. Provide examples of how you've utilized these tools to derive insights and enhance reporting efficiency.

Prepare a specific case study where your analysis significantly influenced campaign outcomes. Describe the objectives, your analytical approach, and the results of your recommendations, emphasizing your contribution to the success of the campaign.

Identify potential challenges such as data inconsistency or tight deadlines. Share your strategies for overcoming these obstacles, like seeking clarification from stakeholders or using efficient data management techniques, demonstrating your problem-solving skills.

Discuss your commitment to continuous learning through webinars, online courses, and industry publications. Highlight any relevant forums or communities you participate in and share how this knowledge has positively impacted your work.

Emphasize your teamwork skills by sharing examples of past collaborations. Talk about how you ensure effective communication and feedback loops, showing that you can foster strong working relationships across departments.

This is your chance to express your passion for the role and the company. Share what excites you about the media industry, the values of OMG, and how they align with your career goals, showing your genuine enthusiasm.

Outline your professional aspirations, linking them to the growth opportunities available at OMG. Express how you see this role as a stepping stone toward achieving your long-term career objectives while contributing to the company's success.