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AU Social Media Marketing Writer (Freelance, Contract)

About Omniscient Digital

Omniscient Digital is an organic growth agency helping B2B software companies turn content and SEO into growth channels. We’ve built content and SEO programs for companies like Jasper, Adobe, Loom, Order.co, Vendr, Hotjar, and more. Our work has been featured on websites like HubSpot, Shopify, Intercom, and CXL, and our strategies are used by many of the top content marketing teams around the world.

Our team is 100% remote. Learn about the core values that drive how we work and build a company.

About This Role

We’re hiring an Australia-based content writer to create long-form content in General Australian English for a B2B SaaS client. This is a freelance position where you’ll work with our editorial team to produce well-researched, engaging, and SEO-optimized content that resonates with audiences in the Australian market.

If you’re fluent in Australian English, have a deep understanding of Australian social media trends, and love writing about social media marketing, we’d love to hear from you. The application passcode is gimme fairy bread.

Please note that we do not work with writers who subcontract their work.

Responsibilities

  • Write high-quality, long-form content in fluent Australian English across a variety of B2B, SaaS, and social media marketing topics. Your writing will be tailored to professional audiences in Australia.

  • Conduct thorough research to understand client products, target audiences, and industry context, ensuring content is in-depth and insightful.

  • Use our internal briefs to structure and outline articles clearly and effectively. While our briefs provide direction, you’ll bring clarity, logic, and structure to each piece.

  • Incorporate keywords and SEO best practices without compromising readability or quality, balancing search optimization with a natural, audience-first writing style.

  • Cite credible sources, stats, and examples to support arguments and enhance credibility.

  • Adapt your writing style to match the voice and tone of different client brands, ensuring content feels authentic and aligned with brand messaging.

  • Work closely with editors to revise and refine content based on feedback. You’re open to collaboration and committed to continuous improvement.

  • Consistently meet deadlines and communicate proactively with the editorial lead regarding progress, questions, or blockers.

Who You Are

  • Based in Australia with fluent, native-level proficiency in Australian English. You understand Australia-specific terminology, spelling, and grammatical nuances.

  • Knowledgeable about Australian social media marketing trends, platforms, and best practices. You understand how brands succeed in the Australian market.

  • A strong writer with 2–3 years of experience creating content for marketing, SEO, or B2B brands, particularly in the social media marketing space.

  • Skilled at simplifying complex topics into clear, engaging, and actionable content.

  • Familiar with SEO fundamentals and comfortable writing with both readers and search engines in mind.

  • Able to write for different audience types, from social media managers to business decision-makers, adjusting tone and structure accordingly.

  • Organized, self-motivated, and reliable. You can manage your workload, meet deadlines, and communicate effectively.

  • Open to feedback and enjoy collaboration, seeing revisions as an opportunity for growth.

  • Passionate about creating truly valuable content that informs, engages, and inspires.

  • A degree in journalism, marketing, creative writing, or a related field is preferred but not required.

Portfolio Requirement

Please submit 3–5 samples of written content in Australian English. At least 2 samples should focus on B2B, SaaS, or social media marketing topics. Older samples are fine if paired with more recent work.

Our Hiring Process

We read every application and aim to get back to you within a few weeks of submission. Response times may vary depending on the time of year, number of applicants, and other factors. If we’re interested in moving forward with your application, we’ll likely reach out sooner via email.

Benefits of Working With Us

  • We're here to enable you to do great work and grow.

  • We’re a 100% remote company, so you can work from anywhere.

  • You'll improve your SEO, editorial, marketing, and project management skills.

  • Ownership—there are ample opportunities to take on more client work.

Ready to Apply?

Submit your application—we’re excited to meet you! 😎

Confidence can sometimes hold us back from applying. But there’s no such thing as a “perfect” candidate. Omniscient Digital is a place where everyone can grow. So, however you identify, and whatever background you bring with you, please apply if this role excites you.

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What You Should Know About AU Social Media Marketing Writer (Freelance, Contract), OMNISCIENT

At Omniscient Digital, we're thrilled to announce an exciting opportunity for a talented AU Social Media Marketing Writer (Freelance, Contract) to join our dynamic, remote team. We specialize in helping B2B software companies grow through top-notch content and SEO strategies, and we've successfully collaborated with industry leaders like Adobe and Loom. In this role, you'll craft engaging long-form content in fluent Australian English, tailored specifically for a B2B SaaS client. We're passionate about quality, and that's why we're looking for someone who not only understands the Australian market but also has a knack for social media trends and marketing. Your key responsibilities will include conducting in-depth research, structuring articles from internal briefs, and optimizing your writing for SEO while maintaining reader appeal. We're seeking a strong communicator who's open to feedback and enjoys collaborating with our editorial team. If you have 2-3 years of relevant writing experience, excel at making complex topics accessible, and love to create authentic, valuable content, we would love to hear from you. So grab your laptop, brush up on your Australian English, and get ready to contribute to our mission of inspiring and informing audiences in Australia! Remember, we’re not just looking for writers; we’re looking for passionate storytellers ready to make an impact!

Frequently Asked Questions (FAQs) for AU Social Media Marketing Writer (Freelance, Contract) Role at OMNISCIENT
What are the responsibilities of the AU Social Media Marketing Writer at Omniscient Digital?

As an AU Social Media Marketing Writer at Omniscient Digital, you'll be responsible for creating high-quality, long-form content that resonates with professional audiences in Australia. This includes writing engaging articles on various B2B, SaaS, and social media marketing topics, conducting thorough research on client products and industry trends, and ensuring your content is well-structured and optimized for SEO. Additionally, you'll work closely with our editorial team to incorporate feedback and meet deadlines efficiently.

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What qualifications do I need to apply for the AU Social Media Marketing Writer position at Omniscient Digital?

To be considered for the AU Social Media Marketing Writer position at Omniscient Digital, you should be based in Australia with native-level proficiency in Australian English. Ideally, you would have 2-3 years of experience in writing for marketing, SEO, or B2B brands, especially in the social media marketing field. A strong understanding of Australian social media trends is essential. While a degree in journalism, marketing, or a related field is preferred, it's not mandatory.

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How do I ensure my application stands out for the AU Social Media Marketing Writer role at Omniscient Digital?

To make your application stand out for the AU Social Media Marketing Writer role at Omniscient Digital, focus on submitting a compelling portfolio that showcases your writing skills in Australian English. Include 3-5 samples that highlight your expertise in B2B, SaaS, or social media marketing topics. Demonstrating a deep understanding of the Australian market and mentioning relevant social media trends in your application can also enhance your candidacy.

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What is the hiring process like for the AU Social Media Marketing Writer at Omniscient Digital?

The hiring process for the AU Social Media Marketing Writer position at Omniscient Digital is designed to be straightforward and efficient. Once you submit your application, the team will review every application and generally respond within a few weeks. If they are interested, they will reach out to you via email for the next steps. This may include a discussion about your experience, writing samples, and how you see yourself contributing to our team.

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Can the AU Social Media Marketing Writer position at Omniscient Digital be done remotely?

Absolutely! The AU Social Media Marketing Writer position at Omniscient Digital is fully remote, allowing you the flexibility to work from anywhere. This setup not only supports work-life balance but also fosters a collaborative environment where team members can connect and grow, regardless of their physical location.

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Common Interview Questions for AU Social Media Marketing Writer (Freelance, Contract)
What strategies do you use to write engaging content for Australian audiences?

To create engaging content for Australian audiences, I focus on understanding local trends, cultural nuances, and preferences. I conduct thorough research, identify relevant topics, and tailor my writing style to resonate with the audience. Incorporating local examples, idioms, and references can also greatly enhance relatability and engagement.

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How do you approach SEO optimization in your writing while maintaining quality?

I approach SEO optimization in a balanced way by conducting keyword research relevant to the topic while ensuring the content reads naturally. I strategically incorporate keywords in headings, subheadings, and throughout the text. My goal is to enhance search visibility without compromising the quality or flow of the writing, leading to a better user experience.

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Can you provide an example of how you’ve tailored content for different audience types?

Absolutely! For a B2B SaaS client, I once created two versions of the same article—one aimed at social media managers and another for C-level executives. The first focused on practical strategies and insights specific to social media management. The latter highlighted broader business benefits and strategic implications, ensuring that each audience received relevant content suited to their expertise and expectations.

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How do you ensure your writing is credible and well-researched?

I prioritize researching credible sources and referencing the latest data or examples. Before writing, I gather information from industry publications, academic journals, and reputable websites. I also make sure to cite my sources appropriately within the content to enhance its credibility and provide readers with the option to explore the information further.

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What do you do when you receive feedback on your writing?

When I receive feedback on my writing, I view it as an opportunity for growth rather than criticism. I carefully review the suggestions, identify areas for improvement, and implement the necessary changes. Collaborating with editors or peers often leads to richer content, and I'm always open to discussing different viewpoints to enhance the final product.

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How do you keep up with the latest trends in social media marketing?

I stay updated on the latest trends in social media marketing by following industry leaders on platforms like LinkedIn and Twitter, subscribing to reputable marketing newsletters, and participating in relevant webinars and conferences. Additionally, I engage with content that provides insights into evolving strategies and emerging practices, ensuring that my writing remains current and reflective of the rapidly changing landscape.

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What techniques do you employ to simplify complex topics in your writing?

To simplify complex topics, I break them down into manageable sections and use clear, concise language that avoids jargon unless necessary. I use analogies and relatable examples to illustrate concepts, and I always aim for clarity and straightforwardness, making it easy for readers to grasp the subject.

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Describe your writing process from concept to final draft.

My writing process begins with brainstorming and outlining the key points based on the topic and audience. I conduct thorough research to support my arguments and then draft the content, focusing on structure and flow. After the initial draft, I revise for clarity, SEO optimization, and tone before seeking feedback from editors. Finally, I make necessary adjustments before submitting the final draft.

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How do you manage multiple writing deadlines effectively?

To manage multiple writing deadlines effectively, I prioritize tasks and create a content calendar to track my progress. I set realistic deadlines for each piece, break down large projects into smaller tasks, and utilize productivity tools to stay organized. Regular communication with the editorial lead helps me address any potential blockers before they become issues.

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What excites you about writing for social media marketing in the Australian market?

What excites me about writing for social media marketing in the Australian market is the unique blend of innovation and local culture. The rapidly evolving nature of social media provides continuous learning opportunities, and I love engaging with a local audience that’s dynamic and receptive to fresh ideas. Contributing to that conversation is both a challenge and a rewarding experience!

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FUNDING
DEPARTMENTS
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
EMPLOYMENT TYPE
Contract, remote
DATE POSTED
March 25, 2025

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