Video Team Lead

As the Video Team Lead at Omnisend, you will develop and execute strategies to grow our YouTube channel while planning and managing video content. Your focus will be on educating our audience through high-quality tutorials, success stories, and thought leadership pieces in email and SMS marketing. You will collaborate with various teams to identify key video topics, oversee production quality, analyze performance metrics, and manage a team of video professionals to ensure timely delivery of engaging content.

To become the Video Team Lead at Omnisend, you should have proven experience in growing a YouTube channel and managing video strategies. Strong knowledge of YouTube SEO, audience analytics, and content optimization techniques are crucial. You will also need excellent project management skills, leadership experience, and a creative mindset to generate innovative video ideas. Familiarity with video editing software and production tools is a plus, while hands-on editing experience, although beneficial, is not mandatory.

Omnisend encourages continuous learning and offers an unlimited learning budget for self-improvement that aligns with the company’s goals. This support allows the Video Team Lead to attend workshops and training sessions to enhance their skills in video production, marketing strategies, and leadership, ensuring they stay updated with industry best practices and trends.

The Video Team Lead at Omnisend utilizes various video editing software and production tools to create high-quality content. Familiarity with in-house video studio operations will also be advantageous, as you will be responsible for overseeing the technical aspects of production. Staying up-to-date with the latest video technologies and trends is essential for delivering engaging video content.

Omnisend promotes a high-performing, collaborative work environment, influenced by the best methods from Silicon Valley tech companies. As a Video Team Lead, you will find a culture that values your creativity, encourages innovation, and fosters team bonding through events and flexible working arrangements. This nurturing atmosphere allows you to accelerate your growth and deliver exceptional results.

The gross salary for the Video Team Lead position at Omnisend starts at 4300 EUR per month, which will depend on your experience. Additionally, the company offers quarterly salary reviews and a comprehensive benefits package, including private health insurance and flexible work options, making it an attractive opportunity in the growing field of digital marketing.

In the first few months, the Video Team Lead at Omnisend should focus on developing a strategy to grow the YouTube channel's subscriber base and engagement levels. This involves analyzing existing content performance, collaborating with cross-functional teams to identify key topics, and brainstorming creative video formats that align with both audience interests and the company’s marketing goals.

When developing a video content strategy, I start by identifying the target audience and understanding their needs and preferences. Then, I analyze the performance of existing content to find gaps and opportunities. Collaborating with teams across the organization helps to ensure that the content aligns with overall marketing objectives. I prioritize educational and engaging formats that will resonate with viewers while focusing on key performance metrics for continuous improvement.

In a previous role, I spearheaded the launch of a tutorial series aimed at demystifying complex topics within the industry. By conducting thorough audience research and crafting relatable content, we saw a 50% increase in channel engagement and subscriber growth within six months. My leadership and collaboration with the design and marketing teams were crucial in bringing this project to life on time and within budget, ensuring it aligned with our branding.

I believe in fostering an open and collaborative environment where creativity can flourish. Regular check-ins, clear communication of goals, and providing constructive feedback are essential for my team management approach. I encourage team members to share their ideas and challenges, facilitating teamwork and ensuring everyone is aligned with project timelines while delivering high-quality content.

To analyze video performance metrics, I use YouTube's analytics tools to assess key indicators such as view duration, engagement rates, and audience demographics. I look for patterns in viewer behavior and identify which types of content perform best. This data informs my decisions for future video strategies and optimizations, as continuous learning and adaptation are key to growth.

I regularly follow industry leaders, attend webinars, and participate in relevant online communities to stay informed about evolving YouTube trends and best practices. Additionally, I subscribe to newsletters and blogs dedicated to video marketing, ensuring that I remain current on algorithm changes, audience preferences, and innovative content strategies that can enhance our channel's performance.

To foster collaboration with cross-functional teams, I emphasize the importance of open communication and shared goals. Regular meetings to brainstorm video topics and gather input from content, marketing, and product teams ensure that we create videos aligned with overall strategies. I also use collaboration tools that facilitate sharing of ideas and drafts, making it easier for everyone to contribute and feel part of the process.

Handling tight deadlines involves diligent project management and prioritization. I break down projects into manageable tasks, set clear timelines, and allocate resources effectively. Utilizing tools like project management software allows me to track progress and identify any potential delays early on. Open communication with my team about workloads helps ensure that we remain on track without compromising the quality of our video content.

My creative process begins with researching trending topics and identifying gaps in current video offerings. I then gather input from various internal stakeholders to generate ideas and ensure alignment with brand objectives. I often use brainstorming sessions or creative workshops, where team members can freely share concepts and collaborate on refining them, resulting in fresh and innovative content that captivates our audience.

Certainly! In my previous role, we received several comments asking for more in-depth explanations of certain topics in our videos. In response, I initiated a series focusing specifically on these requests. By directly addressing audience feedback, we saw a significant increase in engagement and positive comments, confirming the value of listening to our viewers and tailoring content to meet their needs.

I believe that creativity is the most important quality for a Video Team Lead. It is crucial to not only generate fresh ideas but also to inspire the team to think outside the box and explore innovative storytelling techniques. A successful team lead also excels in communication and collaboration, ensuring that everyone feels valued and motivated to produce exceptional content that resonates with our audience.