Media Buyer/Account Manager with Google Ads - (Worldwide/Remote)

As a Media Buyer/Account Manager at Paired, you will oversee multiple Google Ads accounts, manage e-commerce campaigns, ensure they are optimized for profitability, and lead client communications. Your role will involve strategy development, A/B testing, budget allocation, and collaboration with creative teams to enhance ad performance.

To apply for the Media Buyer/Account Manager position at Paired, you should have at least two years of hands-on experience with Google Ads, particularly for e-commerce. You should also possess strong analytical skills, be client-facing, and demonstrate an ability to communicate metrics and strategy recommendations effectively.

In your role as Media Buyer/Account Manager at Paired, you will manage a variety of campaigns including non-brand search, shopping, Performance Max, and YouTube ads, all focused on maximizing return on ad spend (ROAS) and driving sustainable growth for clients.

Yes, the Media Buyer/Account Manager position at Paired is fully remote, offering you the flexibility to work from anywhere while collaborating with an innovative team on high-budget campaigns for e-commerce brands worldwide.

As a Media Buyer/Account Manager at Paired, you'll have numerous opportunities for career growth, including potential senior roles and leadership opportunities as the agency continues to scale and expand its client base.

In answering this question, highlight specific campaigns you’ve managed, discussing the budget sizes, goals, and results achieved. Use metrics to illustrate your successes and mention any challenges you faced and how you overcame them, reflecting your expertise in data-driven decision-making.

Discuss a structured approach starting with understanding the client's goals, conducting market research, and analyzing competitor strategies. Explain how you incorporate data to tailor campaigns and ensure optimization for the best ROAS, showcasing your client-focused approach.

Explain your process for A/B testing, emphasizing the importance of testing different elements such as ad copy, visuals, and audience targeting. Discuss how you analyze results and implement the winning variations to continuously optimize client campaigns.

Convey that you prioritize clear, regular communication, providing clients with detailed insights into campaign performance. Mention tools or strategies you use for visualization of data and how you manage expectations around scaling strategies.

Describe how you analyze product data, structuring campaigns effectively, and how you leverage audience insights to enhance ad performance. Discuss any specific Google Shopping features you’ve found particularly effective for driving sales.

Share a specific success story where you implemented changes to a campaign, detailing the initial situation, actions taken, and results achieved. Be sure to quantify the improvements in terms of ROAS and provide insights into the strategies that led to your success.

Think of specific challenges such as competition, budget constraints, or shifting market trends. Explain how you identified the issues and the creative solutions you applied, reflecting your problem-solving capabilities and adaptability.

Discuss your perspective on using automation for bidding, ad serving, and reporting. Explain how you balance automation with manual adjustments to ensure that campaigns maximize efficiency while achieving the desired results.

Describe the key metrics you use to gauge success, such as ROAS, CTR, and conversion rates. Explain how you analyze these metrics to make actionable recommendations for clients, emphasizing your data-driven marketing capabilities.

Share your proactive approach to staying informed, mentioning resources you utilize such as industry blogs, webinars, or Google updates. Highlight how you apply new insights to your campaigns to maintain a competitive edge.