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Marketing Coordinator

At PDI Technologies, we empower some of the world's leading convenience retail and petroleum brands with cutting-edge technology solutions that drive growth and operational efficiency. 


By “Connecting Convenience” across the globe, we empower businesses to increase productivity, make more informed decisions, and engage faster with customers through loyalty programs, shopper insights, and unmatched real-time market intelligence via mobile applications, such as GasBuddy.  We’re a global team committed to excellence, collaboration, and driving real impact. Explore our opportunities and become part of a company that values diversity, integrity, and growth.


Role Overview


The PDI-Marketing Coordinator is responsible for supporting the planning, execution, and management of marketing campaigns and projects. The role includes coordinating marketing activities, tracking project timelines, and ensuring all deliverables are met on schedule. This position works closely with the marketing team to execute campaigns across various channels, manage content calendars, and assist with the creation and distribution of marketing materials. Additionally, the coordinator monitors the performance of marketing campaigns, provides insights, and supports reporting efforts.


Key Responsibilities
  • Apply brand guidelines and templates to ensure alignment and positioning
  • Provide day-to-day support for advertising, promotions, and other marketing campaigns
  • Contribute to the development and delivery of marketing communications across all media to support business objectives
  • Support the collection of customer and market data to assess marketing campaign effectiveness and improve future strategies
  • Manage content calendars and coordinate activities for campaign execution
  • Assist with project management tasks to ensure marketing initiatives are completed on time and meet organizational goals
  • Develop personal capabilities through training, coaching, and staying updated with industry best practices


Qualifications
  • Bachelor’s degree or equivalent experience
  • 4–6 months of general office or operational systems experience
  • Proficiency in Microsoft Office Suite (Word, PowerPoint, Excel)
  • Basic skills in brand management and development
  • Intermediate proficiency in verbal communication for presentations, meetings, and written correspondence
  • Basic ability to manage and utilize media channels for brand promotion
  • Intermediate skills in campaign management, including planning and measuring audience-targeted initiatives
  • Familiarity with marketing data collection and analysis for strategy evaluation


Preferred Qualifications
  • Basic familiarity with project tracking and reporting tools preferred


Behavioral Competencies
  • Plans and Aligns: Effectively prioritizes tasks and aligns them with organizational goals
  • Collaborates: Builds partnerships and works collaboratively to achieve shared objectives
  • Ensures Accountability: Holds self and others accountable for meeting commitments
  • Communicates Effectively: Delivers clear, concise, and audience-specific communication across various platforms
  • Manages Ambiguity: Operates effectively in uncertain or unclear situations


PDI is committed to offering a well-rounded benefits program, designed to support and care for you, and your family throughout your life and career.  This includes a competitive salary, market-competitive benefits, and a quarterly perks program. We encourage a good work-life balance with ample time off [time away] and, where appropriate, hybrid working arrangements.  Employees have access to continuous learning, professional certifications, and leadership development opportunities. Our global culture fosters diversity, inclusion, and values authenticity, trust, curiosity, and diversity of thought, ensuring a supportive environment for all.

PDI Technologies Glassdoor Company Review
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PDI Technologies DE&I Review
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CEO of PDI Technologies
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Jimmy Frangis
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What You Should Know About Marketing Coordinator, PDI Technologies

Are you ready to take your career to the next level? Join PDI Technologies as a Marketing Coordinator and become part of our dynamic team that powers some of the world's leading convenience retail and petroleum brands. In this exciting role, you'll support the planning, execution, and management of a variety of marketing campaigns and projects. Your primary responsibility will be to coordinate marketing activities and project timelines while ensuring that all deliverables align with our brand guidelines. Collaborating closely with our marketing team, you will help execute campaigns across diverse channels, manage content calendars, and create impactful marketing materials. Additionally, you’ll monitor campaign performance, provide valuable insights, and support reporting efforts. At PDI Technologies, we believe in driving growth and operational efficiency through innovative technology solutions and passionate teamwork. If you're someone who thrives in a fast-paced environment, loves collaborating with others, and is eager to learn, this is your chance to contribute to our mission of “Connecting Convenience” globally. Not only will you be a part of our commitment to diversity, integrity, and growth, but you’ll also enjoy a comprehensive benefits program that prioritizes work-life balance and continuous professional development. Embrace this opportunity to enhance your skills while making a meaningful impact at PDI Technologies!

Frequently Asked Questions (FAQs) for Marketing Coordinator Role at PDI Technologies
What are the responsibilities of a Marketing Coordinator at PDI Technologies?

As a Marketing Coordinator at PDI Technologies, you’ll support the planning, execution, and management of various marketing campaigns. Your daily tasks will include coordinating activities, tracking timelines, creating marketing materials, and monitoring campaign performance to ensure alignment with our business objectives.

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What qualifications do I need to apply for the Marketing Coordinator position at PDI Technologies?

To apply for the Marketing Coordinator role at PDI Technologies, a Bachelor’s degree or equivalent experience is generally required, along with 4-6 months of relevant office or operational systems experience. Proficiency in Microsoft Office, basic brand management skills, and intermediate communication abilities are also important.

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What type of marketing campaigns will I be involved with as a Marketing Coordinator at PDI Technologies?

In your role as a Marketing Coordinator at PDI Technologies, you will work on various marketing campaigns including advertising, promotions, and communications. You'll contribute to both digital and traditional marketing strategies to effectively engage our target audience.

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Is there room for growth as a Marketing Coordinator at PDI Technologies?

Absolutely! PDI Technologies believes in fostering personal and professional development. As a Marketing Coordinator, you will have access to continuous learning opportunities, professional certifications, and the chance to develop your leadership skills.

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How does PDI Technologies ensure work-life balance for Marketing Coordinators?

PDI Technologies values the well-being of its employees, offering competitive salaries, a comprehensive benefits program, ample time off, and, when appropriate, hybrid working arrangements to promote a healthy work-life balance.

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What are the key skills needed for the Marketing Coordinator role at PDI Technologies?

Key skills for the Marketing Coordinator position at PDI Technologies include project management abilities, proficiency in Microsoft Office Suite, effective communication skills, and a foundational understanding of marketing data analysis to evaluate campaign success.

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How does PDI Technologies support diversity and inclusion in the Marketing Coordinator role?

PDI Technologies is committed to a culture of diversity and inclusion. As a Marketing Coordinator, you will be embraced in a supportive environment that values authenticity, curiosity, and diverse perspectives, ensuring everyone has a voice.

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Common Interview Questions for Marketing Coordinator
What previous marketing experiences make you a suitable candidate for the Marketing Coordinator position at PDI Technologies?

When answering this question, highlight specific past roles or projects you've handled in marketing, focusing on your multitasking abilities, campaign management, or any relevant experience with tools and analysis that directly connect with the job description.

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How do you prioritize tasks in a fast-paced marketing environment?

Discuss your method for prioritizing tasks, such as creating lists or using project management software, while emphasizing your ability to stay organized and meet deadlines in a high-pressure situation.

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Can you give an example of a successful marketing campaign you've worked on?

Present a clear example, outlining your specific role, the strategies you employed, and how you measured success, such as through analytics or performance tracking, to showcase your insights and contributions.

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How do you handle feedback or criticism regarding your marketing work?

Emphasize your openness to constructive feedback, share experiences where you adapted based on feedback, and illustrate how it helped improve the final outcome or your skills.

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What tools or software have you used for marketing project management?

Mention any project management tools like Trello, Asana, or similar platforms you have used, and describe how you effectively utilized them to keep campaigns on track and organized.

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How would you ensure alignment with brand guidelines while executing a marketing campaign?

Discuss strategies like utilizing brand templates, regular reviews with the team to maintain consistency, and understanding the brand’s voice to craft communications that align with overall marketing objectives.

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What steps do you take to analyze the effectiveness of a marketing campaign?

Explain your approach to gathering and assessing marketing data, using key performance indicators (KPIs) to evaluate success, and how you apply learnings from one campaign to enhance future strategies.

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How would you approach a situation where your team is facing tight deadlines?

Describe strategies you've employed in the past to manage deadlines effectively, such as prioritizing tasks, clear communication, and delegating responsibilities to maintain efficiency among team members.

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Describe how you keep up with marketing trends and best practices.

Share your methods for staying updated, like following industry publications, attending webinars, or participating in networking events, and how you integrate this knowledge into your work.

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What role do you think collaboration plays in the success of marketing initiatives?

Highlight the importance of teamwork in marketing, providing examples of how collaborative efforts have led to successful outcomes in your previous positions and how you thrive in such environments.

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EMPLOYMENT TYPE
Full-time, remote
DATE POSTED
November 27, 2024

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