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Solution Director, Market Research Sales

Company Description

PG Forsta is the leading experience measurement, data analytics, and insights provider for complex industries—a status we earned over decades of deep partnership with clients to help them understand and meet the needs of their key stakeholders. Our earliest roots are in U.S. healthcare –perhaps the most complex of all industries. Today we serve clients around the globe in every industry to help them improve the Human Experiences at the heart of their business. We serve our clients through an unparalleled offering that combines technology, data, and expertise to enable them to pinpoint and prioritize opportunities, accelerate improvement efforts and build lifetime loyalty among their customers and employees.

Like all great companies, our success is a function of our people and our culture. Our employees have world-class talent, a collaborative work ethic, and a passion for the work that have earned us trusted advisor status among the world’s most recognized brands. As a member of the team, you will help us create value for our clients, you will make us better through your contribution to the work and your voice in the process. Ours is a path of learning and continuous improvement; team efforts chart the course for corporate success.

Our Mission:

We empower organizations to deliver the best experiences. With industry expertise and technology, we turn data into insights that drive innovation and action. 

Our Values:

To put Human Experience at the heart of organizations so every person can be seen and understood. 

  • Energize the customer relationship: Our clients are our partners. We make their goals our own, working side by side to turn challenges into solutions. 
  • Success starts with me: Personal ownership fuels collective success. We each play our part and empower our teammates to do the same. 
  • Commit to learning: Every win is a springboard. Every hurdle is a lesson. We use each experience as an opportunity to grow. 
  • Dare to innovate: We challenge the status quo with creativity and innovation as our true north. 
  • Better together: We check our egos at the door. We work together, so we win together. 

Job Description

Press Ganey has an exciting opportunity for a Consumer Experience Solution Director whose primary responsibilities are to drive growth and expansion of all related solutions in the defined territory. 

Today’s healthcare consumers have endless choice when it comes to their physicians, hospitals, and healthcare plans. We make sure they choose our customers—again and again. With a focus on patient acquisition and retention, our fully integrated platform gives our customers the insights and tools to manage their online brand and grow their business. From automated online review publishing to seamless booking systems, we help customers show their consumers how good it can be.

Responsibilities include:                                                                                 

  • Lead business development efforts across the Market – with a keen understanding of white space across the region for new business opportunities. 
  • Being a Subject Matter Expert of our Consumer Experience platform and can demo solutions to prospects.
  • Partner with sales team on sales cycle or manage the full sales cycle. Be flexible to work either scenario.
  • Lead and inspire clients. Based on an understanding of their needs, set forth a vision for what is possible by leveraging Press Ganey’s suite of Consumer Experience solutions. 
  • Be a student of the business. Exhibit strong knowledge about top problems clients are trying to solve and how Press Ganey’s Consumer Experience solutions are uniquely positioned to meet those needs. 
  • Navigate across Press Ganey to leverage experts, executives, and sales engineers to participate in the sales process. Act as lead voice and guide for how these individuals will operate within the opportunity to ensure an optimal outcome. 
  • Lead RFP Win Strategy and proposal development process, in partnership with Field Operations, to ensure the creation of compelling, client tailored, winning deliverables. 
  • Lead contract negotiation discussions. 
  • Prospecting and cold calling to generate leads/net new business.
  • Partner closely with Marketing and Inside Sales to execute on prospecting strategies. 
  • Make sales presentations to customers and prospects at all levels.
  • Highlight benefits and competitive advantages of solutions to facilitate client and prospect understanding. 
  • Formulate a targeted growth plan for use in the market including lead generation, qualification and closing strategies. Partner with Marketing and Inside Sales to execute. 
  • Exhibit strong presentation and facilitation skills. 
  • Role model strong adherence to sales process and use of Salesforce.com as critical business tool 
  • Maintain a real-time understanding of the competitive landscape. 
  • Maintain ongoing calls and communication with sales team to ensure tight alignment on growth pursuits, including ongoing 1:1 meetings and adherence to Salesforce reporting and dashboards. 

To work #bettertogether, we operate with a hybrid working model. For those based near one of our hub locations in Chicago, South Bend or Boston, we gather in our office locations three days a week (Tuesday, Wednesday, Thursday). For the remaining days, we work from home.

Qualifications

  • 10+ years of sales and/or business development experience, inclusive of leadership roles (managerial/supervisory), in the Consumer Experience space inclusive of experience in market research, listings, review publishing, transparency and reputation solutions targeting Marketing leadership, i.e. Chief Marketing Officer.
  • Healthcare industry experience is a strong plus.
  • Excellent interpersonal, communications, listening, and presentations skills. 
  • Solid working knowledge of strategic planning, execution of strategy, budgeting, business development and sales. 
  • Demonstrated solid leadership qualities and organizational skills. 
  • Bachelor's degree and 10 years of prior relevant experience.
  • Flexible to travel up to 50%.

Additional Information

Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Forsta we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

Press Ganey Associates LLC is an Equal Employment Opportunity/Affirmative Action employer and well committed to a diverse workforce. We do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, veteran status, and basis of disability or any other federal, state or local protected class. 

Pay Transparency Non-Discrimination Notice – Press Ganey will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 

The expected base salary for this position ranges from $130,000 - $160,000. It is not typical for offers to be made at or near the top of the range. Salary offers are based on a wide range of factors including relevant skills, training, experience, education, and, where applicable, licensure or certifications obtained. Market and organizational factors are also considered. In addition to base salary and a competitive benefits package, successful candidates are eligible to receive a discretionary bonus or commission tied to achieved results.  

All your information will be kept confidential according to EEO guidelines.

Our privacy policy can be found here: https://www.pressganey.com/legal-privacy/ 

Average salary estimate

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What You Should Know About Solution Director, Market Research Sales, Press Ganey

As a Solution Director in Market Research Sales at Forsta, you're stepping into a pivotal role that drives growth and client success in the fast-paced world of healthcare consumer experience. In this vibrant environment, you will leverage your expertise to connect with healthcare leaders, showcasing our comprehensive suite of consumer experience solutions designed to enhance patient acquisition and retention. You understand that today’s healthcare consumers are discerning, and you'll ensure that our clients shine through automated review publishing and effective branding strategies. Collaborating closely with our dedicated sales team, you will partner in managing the sales cycle, from initial outreach to closing the deal, all while ensuring our clients see the transformative potential of our platform. Knowledge is key—your deep understanding of market needs will empower you to become a trusted advisor, offering insights that drive innovation. As the primary voice for our offerings, you’ll navigate all layers of Forsta, bringing together specialists to craft winning proposals. Your aptitude for building strong relationships and articulating value will be crucial as you lead prospecting efforts and make compelling presentations. Whether you’re hosting informative sales sessions or spearheading contract negotiations, your goal is simple: foster lasting partnerships. All of this happens in a hybrid work model that promotes flexibility and collaboration, making Forsta not just a job, but a community. If you're ready to innovate and empower organizations to deliver exceptional human experiences, we can’t wait to meet you!

Frequently Asked Questions (FAQs) for Solution Director, Market Research Sales Role at Press Ganey
What are the primary responsibilities of a Solution Director in Market Research Sales at Forsta?

The Solution Director in Market Research Sales at Forsta is responsible for driving growth in consumer experience solutions, leading business development efforts, managing the sales cycle, and inspiring clients with tailored visions to enhance their operations. You'll leverage your expertise to ensure clients effectively manage their online branding and improve patient acquisition and retention.

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What qualifications are required for the Solution Director position at Forsta?

Forsta seeks candidates with over 10 years of sales and business development experience, preferably in the consumer experience space. The ideal candidate will possess strong interpersonal skills, a solid understanding of strategic planning, and a background in healthcare industry trends. A bachelor’s degree and the ability to travel up to 50% are also required.

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How does the Solution Director role at Forsta contribute to client success?

In the Solution Director role, your contributions at Forsta are focused on empowering clients to enhance their human experiences. You'll utilize Forsta’s consumer experience solutions to address client needs, enabling them to make informed decisions and grow their patient base through effective branding and engagement strategies.

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What makes Forsta a unique place to work as a Solution Director?

Forsta is unique because it prioritizes the human experience, fostering a culture of collaboration and continuous improvement. Your contributions directly influence client relationships and the organization’s success, while our hybrid work model ensures a healthy work-life balance, making it a rewarding environment for professional growth.

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What should candidates prepare for when interviewing for the Solution Director role at Forsta?

Candidates interviewing for the Solution Director role at Forsta should prepare to discuss their sales strategies, understanding of the healthcare landscape, and how they cultivate relationships with clients. Being able to articulate how you would provide innovative solutions to common industry challenges will also be essential.

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What is the expected salary range for a Solution Director at Forsta?

The expected salary range for a Solution Director at Forsta is between $130,000 - $160,000. Salary offers take into account your skills, relevant experience, and education, along with potential bonuses tied to individual and company performance.

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How does Forsta support diversity and inclusion in the workplace?

Forsta is dedicated to building a diverse and inclusive workplace, and encourages candidates from various backgrounds to apply, even if they don’t meet every single requirement. We actively work to create an environment where all voices are heard and valued, contributing to a richer work culture.

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Common Interview Questions for Solution Director, Market Research Sales
Can you describe your experience with business development in the consumer experience market?

When answering this question, share specific examples of your past roles related to business development, particularly any success stories where you successfully identified and pursued new market opportunities, and how these efforts translated into client engagement and revenue growth.

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How do you approach building relationships with potential clients?

Discuss your relationship-building techniques, emphasizing your ability to listen to client needs, understand pain points, and tailor solutions that offer value. Provide insights into how you maintain ongoing communication and trust with clients.

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What strategies do you use for effective prospecting in the healthcare sector?

Share strategies that highlight your understanding of the healthcare landscape. Discuss how you identify potential leads, use data analytics for insights, and maintain relationships through various channels such as networking, events, and direct outreach.

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How do you handle objections during the sales process?

Illustrate your method for addressing objections by first listening actively to the client’s concerns. Explain how you empathize, clarify misunderstandings, and present tailored solutions to overcome resistance.

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What role does teamwork play in your sales approach?

Explain how collaboration with others enhances your effectiveness. Discuss how you leverage inputs from your sales team and other departments to ensure comprehensive solutions for clients and align efforts across the business.

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Can you provide an example of a successful sales presentation you made?

Share a specific instance where your presentation led to a successful sale. Focus on the preparation, content tailored to the audience's needs, and engagement techniques you utilized to capture their interest and close the deal.

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How do you stay informed about the latest trends in healthcare consumer experience?

Emphasize your commitment to continuous learning, mentioning industry publications, conferences, and networks you engage with to stay ahead of trends, and how this knowledge informs your sales strategies.

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What methods do you use to evaluate the competitive landscape?

Discuss your research techniques, such as market analysis, competitive intelligence tools, and client feedback to assess competitors and adapt your strategies accordingly to maintain a strong position in the market.

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Describe a time you led a team project successfully.

Narrate a situation where you successfully led a team, detailing your leadership style, how you coordinated efforts, tackled challenges, and the positive outcomes that resulted from team collaboration.

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What do you believe is the most important metric in measuring sales success?

Articulate what metrics you prioritize, such as customer acquisition cost, lifetime value, or conversion rates. Explain why these metrics are significant and how they drive your sales strategy and decisions.

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Our mission is to reduce patient suffering by supporting the delivery of safe, high-quality, patient-centered care.

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Full-time, hybrid
DATE POSTED
November 29, 2024

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