Job details

Head of Admissions

About Primer

Fixing our K-12 education system is a civilizationally-important problem. We believe that all of our problems — including the ones that dominate the headlines — are downstream of education.

We have a simple thesis on how to solve it: empower 1,000's of educators to launch microschools in their communities.

We believe the historical tradeoff between price (tuition) and quality is a false dichotomy.

PrimerOS automates and eliminates much of the costs of traditional schools. Microschools have a structural advantage — asset-light real estate — which means much lower capex and opex. You put it together, and you get something that's never existed before: a world-class education that's accessible to normal American families and can rapidly scale.

About this Role

Team Leadership & Management

Define the optimal size and structure of the admissions team to beat enrollment goals.
Recruit, hire, and train Admissions Representatives, equipping them with a robust playbook that guides them through live calls, follow-ups, and ad hoc parent interactions.
Create a culture of accountability: metric-driven performance targets and a high-performance culture are paramount. There will be moments where you need to "will it into existence" — and we expect you to do that.
Conduct regular pipeline reviews and coach team members through calls with prospective Primer families.
Balance an internal culture of high performance and accountability while delivering a calm, high-trust admissions process externally for families.
Build a differentiated admissions function that embodies Primer’s mission, values, and brand.

Data-Driven Decision Making

Monitor and analyze funnel metrics to diagnose friction points and optimize the admissions process.
Use data to proactively identify trends —such as changes in lead quality or conversion rates— and implement fixes before they impact enrollment goals.
Package and share insights from family feedback and admissions data with the broader team to inform overall business strategy.

Family Experience

Oversee the end-to-end admissions journey to create a delightful and trust-building experience for families.
Manage all touchpoints, including campus tours, shadow days, tuition discussions, student acceptance, and the transition to the first day of school.
Collaborate with Fellowship, Education, Revenue Operations, and Marketing teams to align admissions processes with our business goals and family needs.
Be maniacal about updating admissions messaging, written copy, and family-facing processes to adapt to shifting priorities and strategy.

Key Qualities and Skills

Exceptional Sales Team Management: Proven experience managing high-performing teams with clear metrics, accountability and results.
Data-Oriented: Strong analytical skills to identify trends, diagnose issues and proactively drive improvements.
Intense Internally, Calm Externally: Capable of creating a high-energy, results-driven internal culture while delivering a supportive and reassuring experience to families.
Cross-Functional Leadership: Adept at collaborating with the broader team to ensure alignment and a cohesive family experience from lead submission through first day of school.
Creative Problem-Solving: Ability to innovate and adapt the admissions function to meet evolving needs and differentiate Primer in the market.
Customer Empathy: Deep understanding of the needs and motivations of prospective families.

Preferred Experience

Management of relationship-driven admissions, sales, or similar teams.
Strong operational background with a focus on metrics and fast iteration cycles.
Familiarity with the unique challenges of scaling a startup or growth-stage company.

If this sounds like you, fill out the application below with a bit about yourself and we'll take it from there! If you have any questions, don't hesitate to email us at jobs@primer.com.

Average salary estimate

$125000 / YEARLY (est.)

min

max

$100000K

$150000K

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What You Should Know About Head of Admissions, Primer

Are you ready to step into a pivotal role as the Head of Admissions at Primer in the vibrant city of San Francisco? We're on a mission to revolutionize K-12 education, and we need your leadership to accelerate enrollment goals and cultivate a world-class admissions experience for families. In this role, you’ll lead and shape a highly effective admissions team, ensuring they are well-equipped with the tools and strategies to engage with prospective Primer families. You'll harness data to spot trends and diagnose issues in our admissions process, crafting a seamless journey for families to navigate. Your knack for teamwork will shine as you collaborate with various departments, aligning admissions with our overarching goals and values. What’s more, your unique blend of high-energy motivation and calm reassurance will be essential in creating a supportive, trust-building experience for families. This is an opportunity to play a critical part in empowering educators and families alike, providing accessible education options to communities that need them most. So, if you’re passionate about making an impactful change while guiding our admissions team to success, we want to hear from you!

Frequently Asked Questions (FAQs) for Head of Admissions Role at Primer

What are the key responsibilities of the Head of Admissions at Primer?

As the Head of Admissions at Primer, your primary responsibilities include defining and structuring the admissions team, leading recruitment and training, and monitoring performance to meet enrollment goals. You'll also analyze admissions data to optimize processes and oversee the entire admissions journey to foster a positive experience for families.