Market Intelligence Analyst/Land Analyst - Myrtle Beach, SC

Primary Job Responsibilities

• Gather market data to provide written and verbal analysis including presentations, reports (charts/graphs) used to impact strategy on PulteGroup’s community positioning.
• Monitor competitive activity for active and future projects.
• Complete regular competitive market analyses to impact future and current community positioning.
• Manage market positioning studies (feasibilities) for all potential land transactions.
• Analyze market demographics to identify consumer group preferences and trends.
• In-depth fieldwork to understand market dynamics, the competitive environment, consumer preferences and submarket perceptions.
• Coordinate Del Webb Site Validation studies with the Market Research team.
• Collaborate with cross functional teams (land acquisition, sales, finance, procurement, etc.).
• Communicate market dynamics to Division leadership.
• Contribute to and manage annual strategic planning.
• Other duties as assigned.

Management Responsibilities

• Ensures appropriate staffing to meet department needs
• Utilizes recruiting and selection tools/processes to build organizational talent
• Delegates work according to employee’s abilities and skills
• Evaluates employee’s performance and plans for compensation actions in accordance with that performance
• Provides developmental opportunities through identification of internal and external training opportunities
• Creates opportunities for employee growth
• Provides continuous coaching with regard to functional and leadership standards (technical skills and behaviors)

Scope

• Decision Impact: Division
• Department Responsibility: Single
• Budgetary Responsibility: Yes
• Direct Reports: Yes
• Indirect Reports: No
• Physical Requirements: Not applicable

Required Education/Experience

• Minimum Bachelors degree or equivalent
• Minimum 5 years of experience in competitive assessments and/or market evaluations and/or consumer research in homebuilder or similar industry
• Home building experience and local market knowledge a plus

Required Licensing, Registration and/or Certifications

• Not applicable

Required Skills/Knowledge

• Demonstrated confidence in influencing others with data
• Highly analytical with the ability to translate raw data into meaningful insights
• Solid project management capabilities with ability to collaborate cross-functionally
• Creativity in both solving problems and devising potential solutions
• Deep understanding of consumer segmentation
• High proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook)
• Strong written and verbal communication skills, with a direct, tactful style and good listening skills

PulteGroup, Inc. and its affiliates do not accept unsolicited resumes from individual recruiters or third party recruiting agencies (collectively, “Recruiters”) in response to job postings. If Recruiters nevertheless submit one or more unsolicited resumes to any employee at PulteGroup, Inc. or its affiliates without a valid written agreement in place for this position, it will be deemed the sole property of PulteGroup, Inc. and its affiliates. No fee will be owing or paid to Recruiters who submit unsolicited candidates, in the event the candidate is hired by PulteGroup, Inc. or its affiliates as a result of the referral, without a written agreement between PulteGroup, Inc. and through any means other than via our Applicant Tracking System.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. We will provide a reasonable accommodation to a qualified applicant with a disability that will enable the individual to have an equal opportunity to participate in the application process and to be considered for a job.

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Pulte Homes of Minnesota is an equal employment opportunity/affirmative action employer.

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