Senior Product Marketing Manager

The Senior Product Marketing Manager at Quantcast is responsible for driving the vision for product marketing, conducting market analysis, developing go-to-market strategies, and ensuring customer-centric product roadmaps. You will collaborate closely with product management, commercial teams, and engineering to deliver solutions that align with our competitive edge while guiding sales teams with effective marketing materials.

To excel as a Senior Product Marketing Manager at Quantcast, candidates should have at least 3 years of experience in product marketing, product strategy, or product management, along with 5-8 years in the ad-tech, media, or marketing industries. A Master's or MBA is preferred. Strong communication skills, leadership experience, and a deep understanding of programmatic ad tech and ad measurement are essential.

At Quantcast, the Senior Product Marketing Manager role is designed for growth. The company encourages professional development through coaching opportunities, collaborative environments, and access to advanced marketing tools. Employees can explore diverse pathways within the organization to hone their skills and lead impactful projects while enjoying a supportive workplace culture.

A Senior Product Marketing Manager at Quantcast can expect a flexible and inclusive work environment. With hybrid work options allowing remote work two days a week and additional fully remote weeks available, you'll enjoy a balance between collaboration in the office and personal flexibility. The culture emphasizes diversity, teamwork, and support for all employees.

The work of a Senior Product Marketing Manager at Quantcast directly impacts marketing success and product delivery in a competitive environment. By shaping the product roadmap and executing go-to-market strategies, you will play a key role in helping clients achieve their marketing goals, thereby driving measurable results and enhancing Quantcast’s position in the digital advertising landscape.

To develop effective go-to-market strategies, I prioritize understanding the target audience and their needs. This involves conducting thorough market research, analyzing competitor landscapes, and engaging in customer feedback. I utilize this information to craft a Lean Canvas model, define our unique value propositions, and create comprehensive launch plans that align with overall business goals.

Gathering customer feedback is crucial for refining product marketing efforts. I implement formal programs to engage customers consistently through surveys, interviews, and focus groups. By analyzing feedback, I identify trends and pain points that guide product positioning and help develop tailored marketing strategies to enhance customization and client satisfaction.

I prioritize projects by assessing their alignment with strategic business goals, potential impact on revenue, and resource availability. Communicating effectively with cross-functional teams helps ensure we're on the same page, enabling quick adaptation and agile methodologies to manage priorities effectively while still delivering on key initiatives.

Certainly! In my previous role, I spearheaded a product launch that involved in-depth market research and segmentation. We created a targeted campaign that revised our messaging based on customer insights. The results exceeded our sales targets by 30% in the first quarter, achieving remarkable engagement and expanding our market share.

To stay updated on ad-tech trends, I regularly attend industry conferences, subscribe to leading publications, and participate in webinars. Networking with peers and thought leaders allows me to gather insights and share best practices that inform my product marketing strategies, ensuring Quantcast remains at the forefront of the industry.

I have extensive experience using various collaboration and marketing tools, including CRM systems, automation tools, and analytics platforms. These technologies are essential for streamlining workflows and maximizing efficiency in product marketing efforts, providing valuable insights for data-driven decisions and effective communication across teams.

My leadership style is collaborative and empowering. I value transparency and open communication, which fosters team morale and productivity. By mentoring team members and encouraging them to take ownership of their projects, I foster a creative environment where everyone feels inspired to contribute their unique skills and ideas.

I approach competitive analysis by mapping out key competitors and evaluating their strengths and weaknesses, product offerings, and market positioning. This involves creating resources like battlecards and competitor grids, which help inform our product strategy, develop effective positioning, and ensure we maintain a competitive edge in the market.

The most critical metrics for measuring success include customer acquisition rates, sales growth, and product usage metrics. Additionally, I analyze customer retention rates, market share changes, and feedback from sales teams to understand overall impact and areas for improvement in future initiatives.

To ensure product messaging resonates, I conduct thorough audience segmentation and understand their pain points, preferences, and behaviors. This informs the development of tailored messaging that speaks directly to their needs, complemented by A/B testing to refine our approach and enhance overall engagement.