Digital Intern - Summer 2025 (On Site - Washington, DC)

As a Digital Intern at Rational 360, your main responsibilities include monitoring client advocacy campaigns through online advertising, email, SMS marketing, and social media. You'll keep an eye on trending social media conversations for timely client engagement and assist in creating content for various platforms, including writing engaging posts for Facebook, Twitter, Instagram, and email marketing. The role is pivotal to ensuring that our clients' messages are effectively communicated.

To apply for the Digital Intern position at Rational 360, candidates should ideally be recent graduates or currently enrolled college students focusing on journalism, digital marketing, political science, PR, or communications. Familiarity with social media platforms and monitoring tools like Hootsuite, Sprout Social, or Crimson Hexagon is beneficial. Strong writing skills, creativity, and a keen interest in politics and public affairs are also important qualities for success in this role.

Yes, the Digital Internship at Rational 360 is a paid position! Interns will earn $17.50 an hour while gaining valuable experience in the field of digital marketing and communications. This compensated internship not only provides practical skills in a fast-paced environment but also financial support during your journey.

As a Digital Intern at Rational 360, you’ll be expected to work at least 40 hours per week throughout the semester. This full-time commitment is designed to ensure that you fully engage with your tasks and receive the most from your internship experience while developing your professional skills in digital marketing.

During your Digital Internship at Rational 360, you will be paired with a member of the digital team who will serve as your mentor. This mentorship is designed to provide guidance and support, ensuring that you have the resources and advice needed to navigate your internship successfully and enhance your skills in digital marketing and communications.

When answering this question, highlight specific social media platforms you've worked with, the projects you were involved in, and any strategies you utilized to enhance engagement. Discuss any metrics you monitored to evaluate success and improvements on these platforms.

Focus your response on your passion for understanding how communication influences public perception and decision-making. Share any specific experiences or studies that sparked your interest in digital marketing and relate them to Rational 360’s mission.

Discuss the resources you use to stay informed, such as blogs, online courses, or industry newsletters. Mention how you apply newfound knowledge to previous projects or your personal social media accounts and emphasize your proactive approach.

Provide a specific example detailing the objectives of the campaign, your role in monitoring it, and the tools you used for reporting. Discuss the insights you gathered and how they could influence future strategies, showing your analytical skills and understanding of campaign dynamics.

List any relevant tools like Hootsuite, Google Analytics, Sprout Social, or Buffer that you have used. Explain your level of proficiency and provide examples of how these tools have helped you optimize campaigns or analyze social media performance.

Share your strategies for staying organized, such as using project management tools or setting clear priorities. Offer examples of past experiences where you successfully met deadlines while maintaining quality, showcasing your time management skills.

Discuss the rapidly evolving digital landscape and how staying relevant requires continuous learning and adaptability. Provide examples of changes you've noticed in consumer behavior or technology and how you would adjust strategies accordingly.

Highlight the importance of understanding the target audience and using data analytics to personalize communications. Discuss specific channels or content types that resonate with political audiences. Reference your understanding of the political landscape when discussing your answer.

Talk about key metrics such as reach, engagement rates, conversion rates, and overall ROI. Mention any experience you have with analyzing these metrics and how they inform future campaign strategies to optimize performance.

Be specific about what attracts you to Rational 360, such as their innovative approach, diverse clientele, or the opportunity to work alongside experienced professionals. Relate your personal career goals to the values and mission of the company, emphasizing what you can contribute.