Lifecycle Marketing Specialist

Our mission is to increase the success rate of small businesses. Traditional banking has been a growth limiter rather than a growth enabler for business owners, and we’re changing that. Relay is the all-in-one, collaborative money management platform. We’re building for employer SMBs and their finance function, internal and external, and are focused on delivering a human-centric customer experience. Ultimately, we help SMBs be ‘on the money'.

The Lifecycle Marketing Specialist sits on the Growth marketing team and is responsible for delivering communications across different stages of the customer lifecycle. You will own campaign execution across several owned channels, including push notifications, SMS, in-app and email. This is an extremely collaborative role, working across teams such as Product Marketing, Product, Content Marketing, Design, Data Analytics, Compliance and Customer Support to create a seamless end-user experience.

Joining Relay means shaping our lifecycle strategy as a key member of our growing team and driving initiatives that impact core company metrics. You’ll be leveraging Relay’s unique data to build campaigns and drive impact to funnels like onboarding and engagement. The ideal candidate for this role is someone who thrives in a fast-paced environment and can manage several complex projects across different teams and timelines.

• Developing and executing email marketing campaigns, push notifications, and SMS messages in Iterable, our messaging tool
• Creating automated marketing workflows and nurture sequences
• A/B testing different messages, mediums, and timing to optimize performance
• Creating personalized experiences based on customer behaviour and segments
• Collaborating across the company on campaigns, whether that’s working with product teams to understand feature updates and product launches or coordinating with sales teams on lead nurturing strategies
• Tracking key metrics like customer lifetime value, churn rate, and engagement rates
• Analyzing customer behaviour patterns and purchase history
• Identify key customer touchpoints and ensure consistent, high-quality communications throughout the lifecycle
• Making data-driven recommendations to improve conversion and retention

• You bring 2+ years of experience in lifecycle marketing or CRM
• You demonstrate a proven track record of building lifecycle marketing programs quickly, with a high level of polish
• You have an strong understanding of customer segmentation, behavioural analytics, and predictive modeling
• You apply a strategic mindset to translate business objectives into actionable marketing programs
• You show a knack for gathering, analyzing and reporting on campaign data, with the goal of finding opportunities for improvement
• You excel in stakeholder management and cross-functional collaboration
• You use data-driven decision-making skills to explain your impact and inform what to do next
• You are able to write email copy, tweak existing email designs, and support at every stage in the lifecycle marketing processYou have excellent organizational skills and are highly detail-oriented.
• You have a proficiency in marketing automation platforms like Iterable, HubSpot, Braze, or similar platforms.

• Leveraged AI tools to scale lifecycle programs more efficiently
• Technical proficiency in SQL, HTML, and marketing automation languages
• Experience marketing financial technology products to SMB customers
• Track record of scaling yourself and your team while amidst a scaling high-growth technology company

• Competitive salary and meaningful equity: Relay employees are Relay owners, complete with equity and a competitive salary. 
• Comprehensive health benefits: enjoy full health benefits from day one. We offer flexible Health or Wellness Spending Accounts and medical, dental, and vision coverage for you and your dependents.
• Flexible vacation and time off: every team member starts with 15 vacation days and 5 flex days to use as needed, plus an extra week of office closure during the end-of-year holidays so you can take time off to recharge and come back better for our customers.
• Parental leave with top-up: we offer 12 weeks off with a 100% salary top-up for all full-time employees, regardless of location, and accessible for all parents: birthing, non-birthing, and adoptive.
• Hybrid work environment: we value meaningful collaboration and connection at our Toronto office twice a week, with lunch, snacks, and beverages on us.
• Dog-friendly space: can dogs really make you happy and healthy? We don’t know for sure, but since we don’t want to chance it, our office is 100% floof-friendly.
• Personal and professional growth: through ongoing feedback, mentorship, and coaching, work with peers and leaders who are invested in your growth and success. 
• Top-tier equipment: as a Mac-first company, our Toronto offices have everything you need to produce your best work comfortably, from multiple screens to ergonomic seating.
• Social connection: we believe in celebrating our wins with two annual company-wide get-togethers, quarterly team events, happy hours, and special events and networking opportunities with industry leaders.

• Stage 1: A 30-minute Google Meets video call with a member of the People Team
• Stage 2: A 45-minute Google Meets video call with the VP of Growth
• Stage 3: A take-home case study followed by a 1-hour presentation of your solution to our Growth team
• Stage 4: A 30-min Google Meets video call with a member of Relay’s Leadership team

What’s Important to Us:

At Relay, we believe that diversity is key to building high-performing teams, and creating an inclusive work environment is our priority. We are an equal-opportunity employer and we welcome people of diverse backgrounds, perspectives, and skills.

We will work with applicants to provide accommodations at any stage of the hiring process. If you require accommodations during the interview process, please email your People Team contact, and we will work with you to meet your needs.