Senior Product Owner for Data & Audience Activation

As a Senior Product Owner for Data & Audience Activation at Resonate, you will be responsible for translating product roadmaps into concrete business requirements, managing the product backlog in Jira, and collaborating closely with different teams to ensure product success. You’ll also participate in Agile scrum meetings, identify opportunities, challenges, and integration needs, and support product and sales functions with your data expertise.

To qualify for the Senior Product Owner for Data & Audience Activation at Resonate, you should have a minimum of 4 years of experience managing products in the digital advertising ecosystem, along with a strong understanding of key marketing concepts such as CDP, DSP, DMP, and SSP. A background in computer science, engineering, or business is preferred, as is experience with JIRA and excellent communication skills.

Success as a Senior Product Owner at Resonate hinges on your ability to communicate effectively, balance technical knowledge with business acumen, and solve complex problems creatively. A deep understanding of consumer behavior, impeccable organizational skills, and collaboration abilities are essential, especially given the fast-paced nature of our work environment.

At Resonate, collaboration is vital, especially for a role like the Senior Product Owner for Data & Audience Activation. You will work closely with the Senior Director of Data Activation and various teams such as Engineering and Sales, participating actively in Agile ceremonies and strategy sessions to ensure alignment and effectiveness in delivering valuable products to customers.

Resonate fosters a vibrant culture that encourages innovation, collaboration, and flexibility. As a Senior Product Owner, you will be surrounded by smart, driven individuals who are equally passionate about delivering customer value. The company’s remote-first policy supports a healthy work-life balance while allowing for meaningful in-person connections when needed.

When discussing your experience in managing a product backlog, highlight your familiarity with tools like JIRA. Explain how you prioritize user stories based on business needs and user feedback, and share examples of how you’ve facilitated refinement sessions to keep your backlog aligned with product goals.

In answering this, emphasize your experience with Agile methodologies. Describe how Agile promotes flexibility and responsiveness, allowing teams to iterate quickly based on user feedback, which is essential in a fast-paced environment like Resonate where customer needs constantly evolve.

Demonstrate your strong collaboration skills here. Discuss specific communication strategies you employ, such as regular meetings, sharing updates through project management tools, or creating a shared documentation repository to ensure everyone is on the same page about goals and expectations.

Share a specific example where you identified a complex problem, explain the analytical approach you took to understand it, and discuss how you devised and implemented a solution while balancing stakeholder interests. This will showcase your problem-solving skills and your thought process.

In defining success metrics, highlight your approach to understanding user needs and business objectives. Discuss how you would determine key performance indicators (KPIs) that matter to stakeholders, explaining how these metrics will help measure user engagement and adoption post-launch.

Share your strategies for staying current with trends, such as following industry blogs, attending conferences, participating in webinars, or networking with peers in the AdTech community. This will show your commitment to continuous learning and innovation.

Describe a systematic approach to gather user feedback, such as conducting surveys, organizing focus groups, or analyzing usage data. Emphasize the importance of listening to users to refine product offerings based on their experiences and pain points.

Share a scenario where collaboration with sales teams led to insights for product improvements. Highlight how you worked together to understand customer pain points and how product adjustments made a measurable difference in sales success.

Discuss the importance of clear communication and regular updates to manage stakeholder expectations. You might also mention establishing a framework for feedback and prioritization so that stakeholders feel heard and their needs are integrated throughout the product development process.

Highlight your passion for delivering customer value and the satisfaction that comes from making a meaningful impact in an organization. Share your enthusiasm for working in dynamic teams and your commitment to bringing innovative solutions to market.