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Head of Growth

✨ Quick Highlights

  • Role: Join Richpanel and lead the GTM for an AI-first Customer Service Platform built to disrupt the $400B BPO market.
  • Reports to: CEO
  • Stage: Team of 20. Primarily based in Bangalore, India. We have couple team members in USA and Europe.
  • Growth: Raised seed round from Sequoia and profitable with over 2,000 US-based brands.
  • Compensation:
    • India Based Candidates Working out of Bangalore Office: INR 35LPA to INR 45LPA + Stock Options
    • Europe Candidates: EUR 45,000 to EUR 60,000 + Stock Options
  • Team: You will be the solo Growth lead, working directly with our CEO, supported by a product designer and Marketing Ops Engineer.
  • Promotes to: VP of Growth within 18-24 months.
  • Why now: Richpanel has reached an inflection point — we have product-market fit, rapid growth, and proven GTM success. We've developed groundbreaking AI capabilities unseen in the industry and expect to launch full-fledged self-service products in the next 4-6 months.

Read below for details! 👇

About Richpanel

Richpanel will be know for a company that helps small businesses operate at better levels than large corporations. A small business owner will be able to hire a fleet of AI employees to manage customer inquiries with accuracy, empathy and will be able to scale infinitely.

We're building autonomous AI agents to replace traditional BPO support agents, enabling brands to respond to users instantly with accurate, up-to-date information 24/7. We have 2,000+ brands using our platform daily and are backed by Sequoia Capital, one of the world's most prominent venture capital firms.

🤝 You’d be a fit if…

  • B2B SaaS Experience: 2+ years experience working with B2B SaaS products
  • Mode of operation: You can operate independently and like ownership of GTM. You’re not a fan of large teams and siloed decision-making.
  • Work History: You have built funnels for B2B SaaS products that have resulted in real demos and paying customers.
  • Previous Roles: You’ve held Growth Marketer, Growth Lead, Head of Growth (or related) titles before.
  • Ownership: You’re interested in owning the entire GTM, including positioning, funnel design, distribution and partnerships. You’re interested in potentially becoming “VP Growth” in 18-24 months.
  • Customer Obsession: You understand that customer opinions and data are supreme, beyond the opinions of yourself, the CEO, or anyone else. You talk to customers every day.
  • Being world-class: You believe in shipping world-class products and content for the world to use and care deeply about the minutiae in your work. You have a taste for good design and content.

🧭 Context about our stage and situation

It's important to know where we're coming from and where you fit in.

Richpanel was founded by Amit RG, GDJ Dorai, and Manoj Kumar.

  • Amit began as a tech lead at his previous startup before being promoted to partner. Under his leadership, the company grew to $10M in revenues within 5 years.
  • Dorai was a founding member of GSI Commerce, which was acquired by eBay for $2.2B in 2012. He later served as Director of Sales at eBay Enterprise.
  • Manoj started as a founding engineer and progressed to become a co-founder. He is responsible for engineering most of the tech stack at Richpanel which now powers over 2,000 brands and processes over $2B in sales every year.

We're seeking someone with deep expertise in the ecommerce world (or someone eager to build it). Our mission is to transform traditional BPO customer support, eliminating inefficiencies, long wait times, and subpar experiences. We are enabling small brands to outperform large corporations by giving business owners access to a fleet of AI employees who can handle customer inquiries with accuracy and empathy—all while scaling infinitely.

Your role is vital in achieving this vision by clearly articulating it and educating users about its benefits and implementation best practices. In a noisy market, your work will help Richpanel stand out with a clear, compelling message and reach the right audience through distribution channels you select.

Looking for the following traits 🙌

  • Customer Obsessed: You should be genuinely curious about our customer persona—their motivations, interests, and the topics that matter to them. This enables you to speak their language and craft appealing offers.
  • Focused: Use data and customer interviews to understand where our users spend time, what drives their purchasing decisions, and what barriers prevent them from buying. Apply these insights to shape your channel strategy and focus on just those.
  • Sales Ability: We believe marketing is selling at scale. You should be comfortable taking demos and closing leads end-to-end. Then use this knowledge to do selling at scale.
  • Run without (much) supervision: Richpanel has a flat org structure, so we expect every person to engage in and interpret company goals, not wait for a to-do list.
  • Hard Work: You are self-motivated, proactive and positive, with a dedicated work ethic. You don’t shy away from hard work each day.

Responsibilities 💼

  • Positioning and Storytelling: You'll develop and A/B test Richpanel's market positioning to connect effectively with our target customers.
  • Content & Funnel Design: Create compelling funnels that build awareness and convert leads.
  • Distribution: Leverage partner collaborations, search marketing, and LinkedIn marketing to reach our target audience at scale.
  • Agency partnership program: Build our agency partner network and activate 20 partners that sends us leads regularly. Once the program is setup, hire dedicated partner manager(s) to scale this.
  • Influencer collabs: Partner with Youtube influencers and use existing customers to dominate presence in every key area that matters - Youtube searches, Reddit, Etc.

Why work at Richpanel 🚀

  • Opportunity for Impact: If you want to make a significant impact at a high-stakes startup and have a front-row seat to rapid growth, this is the place for you.
  • Autonomy: You are your own boss and will be given a ton of autonomy and freedom to execute. We have a huge budget for marketing which you’ll own.
  • Fun & motivated co-workers: One of the best things about working at Richpanel is the team. We hire driven, down-to-earth, and kind people. You'll make some of your best friends here, and they'll encourage you to be your best self.
  • Wealth creation: We are already generating a few millions in ARR, are profitable, and have turned down a Series A offer. Our mission is to create opportunities for our team members to build long-term wealth by awarding them ESOPs at fair valuations with significant upside potential.
  • Richpanel from others’ lenses: Don’t take our word for how awesome we are.
    You should check:
    Glassdoor - Working at Richpanel
    How he hit $2m ARR in 24 months for e-commerce support SaaaS, Raised at $20m valuation
    The Evolution of Customer Support CRMs | Amit RG | CEO @Richpanel

💜 Our Core Values

Before joining a company, it’s important you know what we value and how we operate. We look for and nurture these values in every member on our team.

  • Bias for action: We value people who take initiative and move quickly. Rather than getting stuck in analysis paralysis, our team members make informed decisions and take swift action. They're comfortable with imperfect information and learn through doing.
  • Ownership: We look for people who take complete responsibility for their work. They don't need constant reminders or follow-ups. When they say they'll do something, it gets done - period. They proactively communicate progress and any blockers.
  • Talent density: We believe in maintaining an exceptionally high bar for talent. Every team member should raise the average. We look for people who are not just skilled, but also constantly pushing themselves to grow and learn.
  • Always do the right thing for the customer: We seek people who naturally put customers first in their decision making. They don't just follow processes - they think deeply about what would create the best possible outcome for customers and work backwards from there to make it happen.
  • High standards: We want people who are never satisfied with "good enough." They hold themselves and their teammates to exceptional standards. They give and receive direct feedback to help everyone improve. They're always asking "How can we make this better?"

Interview Process

We aim to finish the interview process in two weeks after you apply. Here's what you need to do:

  1. Email amit@richpanel.com with the subject “Your name x Head of Growth at Richpanel”
  2. Initial screening call with CEO
  3. Marketing strategy presentation (take-home assignment)
  4. Deep dive into past achievements and metrics
  5. Final round with CEO and key stakeholders

Average salary estimate

$48000 / YEARLY (est.)
min
max
$42000K
$54000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Head of Growth, Richpanel

Are you ready to take on an exciting challenge as the Head of Growth at Richpanel? This innovative company is on a mission to revolutionize the $400B BPO market with its AI-driven Customer Service Platform, and they are looking for someone just like you to spearhead their go-to-market strategy. Working with a lean yet dynamic team, you'll report directly to the CEO and get to unleash your entrepreneurial spirit in a supportive environment. With a proven track record of success and over 2,000 brands under its belt, Richpanel is primed for rapid expansion. You will have complete ownership over the GTM initiatives, involving everything from positioning and funnel design to partnerships. If you have a knack for crafting compelling narratives and understanding customer needs, this position is perfect for you. Plus, with unbeatable compensation packages and stock options, combining great pay with an opportunity for wealth creation is hard to resist. By joining Richpanel, not only will you play a pivotal role in the company's further growth, but you’ll also be at the forefront of transforming how small businesses operate, enabling them to compete effectively against larger corporations. Each day at Richpanel offers an opportunity for impact, autonomy, and collaboration with motivated co-workers that will help you shine. If you aspire to be a VP of Growth in the next 18-24 months, now is your moment to step up and make a difference!

Frequently Asked Questions (FAQs) for Head of Growth Role at Richpanel
What responsibilities does the Head of Growth at Richpanel have?

The Head of Growth at Richpanel is tasked with a range of responsibilities including developing and A/B testing market positioning, designing compelling sales funnels, and executing distribution strategies to reach target customers effectively. You will also be building partnerships and activating channel strategies while leading agency partnerships and influencer collaborations to enhance brand presence.

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What qualifications are required for the Head of Growth position at Richpanel?

To be considered for the Head of Growth at Richpanel, candidates should have at least 2 years of experience in B2B SaaS products, with a proven track record in building customer funnels and achieving real sales. A background in growth marketing or similar roles is essential, as well as a strong customer obsession and the ability to work autonomously in a flat organizational structure.

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What is the growth potential for the Head of Growth role at Richpanel?

Richpanel provides an exciting growth trajectory for the Head of Growth role, with the possibility of advancing to the position of VP of Growth within 18-24 months. The role is designed for individuals who are eager to take ownership of the growth strategy and impact the company's direction significantly.

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What can a candidate expect in terms of compensation and benefits at Richpanel?

Candidates applying for the Head of Growth position at Richpanel can expect competitive compensation based on experience. For India-based candidates, the salary ranges from INR 35LPA to INR 45LPA with additional stock options. European candidates can expect a salary between EUR 45,000 to EUR 60,000 alongside similar stock options, providing excellent opportunities for wealth generation.

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How does the Head of Growth at Richpanel contribute to customer engagement?

The Head of Growth at Richpanel plays a crucial role in customer engagement by deeply understanding customer personas and motivations. This insight informs positioning and content strategies aimed at crafting compelling offers that resonate with target audiences, ultimately leading to enhanced customer interactions and satisfaction.

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Common Interview Questions for Head of Growth
Can you describe your previous experience in leading growth strategies for B2B SaaS products?

When answering this question, reflect on your past achievements and the specific strategies you implemented. Mention key metrics such as increased customer acquisition rates, improved retention, and successful market positioning strategies you used to attain your goals.

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How do you prioritize your growth initiatives?

Discuss the importance of using data and customer feedback to assess which growth initiatives will have the most impact. Describe your method for measuring success and iterating on strategies based on results, thereby demonstrating your analytical approach.

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How do you ensure alignment between marketing and sales teams?

This is a great opportunity to discuss your strategies for ensuring communication and collaboration between teams. Illustrate how regular meetings, shared goals, or combined metrics can create a unified approach to driving growth.

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What tactics would you use to build brand awareness for Richpanel?

Express your ideas related to various marketing channels such as social media, content marketing, influencer partnerships, or paid campaigns. Discuss how you would measure the success of these campaigns in terms of increased visibility and engagement.

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Can you give an example of a successful marketing funnel you created?

Share a specific example of a marketing funnel you designed that illustrates your understanding of customer journeys. Detail your thought process, the stages of the funnel, and how it led to conversions, showcasing your ability to drive results.

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How do you keep customer feedback central to your growth strategies?

In your response, highlight the value of customer insights in shaping your strategies. Share examples of how you've collected and analyzed feedback to make informed decisions that led to improved products or services.

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Describe a time when a growth initiative failed. What did you learn?

When discussing failures, focus on the lessons learned. Share specific details about the initiative, the reasons for its lack of success, and how you adapted future strategies based on this learning experience, demonstrating your ability to grow from setbacks.

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What role do partnerships play in your growth strategy?

Explain your understanding of partnership dynamics in driving growth. Provide examples of partnerships you've developed in the past and how they contributed to strong lead generation and brand exposure.

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How would you assess the market positioning of Richpanel?

Outline your approach to conducting a competitive analysis and market study. Discuss how you would evaluate current positioning, identify gaps, and create actionable strategies to enhance Richpanel's market fit.

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Why do you believe you are a perfect fit for the Head of Growth role at Richpanel?

Recap your relevant experience, skills, and passion for working in a dynamic environment like Richpanel. Emphasize how your vision aligns with the company's mission and highlight your commitment to driving growth.

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Full-time, on-site
DATE POSTED
January 3, 2025

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