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Marketing Copywriter

Company Description

At RISK, we are the mavericks of the gaming and wagering industry, where taking bold chances is our core philosophy. In an arena where digital entertainment and betting merge, we’re the trailblazers venturing into the unexplored.

Our mission is to forge ahead with pioneering solutions that challenge the status quo. Our vision? To outpace the competition in seizing new markets and to perfect the art of swift and effective establishment in the international gaming sector.

Job Description

Responsibilities: 
- Write clear, attractive copy with a distinct voice for various mediums, including ads, blogs, newsletters, and social media.
- Interpret copywriting briefs to understand project requirements and objectives.
- Collaborate with designers and other professionals on marketing projects, ensuring the message aligns with overall branding strategies.
- Conduct high-quality research and interviews to produce informative and persuasive content.
- Edit and proofread copy as needed, ensuring all content is polished and meets company standards.
- Utilize SEO strategies to maximize the reach and impact of copy across digital platforms.
- Source relevant images and other content to complement written materials.

Qualifications

- Proven experience as a copywriter or in a related role within the iGaming sector.
- Creativity: Strong creative skills with the ability to generate fresh ideas and compelling narratives that resonate with target audiences.
- Research Skills: Ability to conduct thorough research to produce high-quality, engaging, and factually accurate content.
- SEO Knowledge: Familiarity with SEO principles and best practices to enhance content visibility and engagement.
- Attention to Detail: Exceptional writing, editing, and proofreading skills to ensure error-free content.
- Collaboration: Strong team player who can work effectively with designers, marketing professionals, and other stakeholders.
- Language Proficiency: Fluency in Bahasa. Excellent command of English, both written and verbal.

Additional Information

We offer: 
- Global Flexibility: Embrace the freedom to work from anywhere in the world, with remote work options that let you craft the perfect work-life balance.
- Vacation: 20 working days.
- Paid sick leave
- Learning Coverage 
- Team Building programs
- Mental Health Programs
- Sport coverage
- Medical insurance, dental coverage

What You Should Know About Marketing Copywriter, RISK

Join RISK as a Marketing Copywriter in the vibrant city of Bangkok, Thailand, where your words will shape the future of the gaming and wagering industry! At RISK, we're not just about gaming; we're about pushing boundaries and taking bold chances to craft compelling narratives that captivate our audience. Your role will involve writing clear and attractive copy across various platforms such as ads, blogs, newsletters, and social media. You'll be interpreting briefs to understand the aims of each project and collaborating with a talented team of designers and marketing professionals to ensure our messaging aligns seamlessly with our brand identity. Your research skills will shine as you conduct interviews and produce informative content, while your keen eye for detail will guarantee that everything you write is polished and impactful. Familiarity with SEO strategies is key, as you'll maximize the reach of your copy across digital spaces. If you have proven experience as a copywriter in the iGaming sector and a creative spark ready to ignite fresh ideas, we want to hear from you! And at RISK, you'll enjoy global flexibility, ample vacation days, and a supportive environment that prioritizes your well-being and professional growth.

Frequently Asked Questions (FAQs) for Marketing Copywriter Role at RISK
What are the main responsibilities of a Marketing Copywriter at RISK?

As a Marketing Copywriter at RISK, your main responsibilities include crafting engaging and clear copy for various marketing mediums such as ads, blogs, newsletters, and social media. You’ll interpret copywriting briefs to grasp project objectives, collaborate with designers and marketing professionals, and conduct thorough research to create compelling content. Editing and proofreading your work to maintain high-quality standards is also a key part of your role.

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What qualifications do I need to apply for the Marketing Copywriter position at RISK?

To apply for the Marketing Copywriter position at RISK, you should have proven experience in copywriting, preferably within the iGaming sector. Strong creativity, research skills, and attention to detail are essential. Additionally, familiarity with SEO principles, fluency in Bahasa, and excellent command of English are critical qualifications for this role.

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How does RISK support its Marketing Copywriters professionally?

At RISK, we believe in nurturing talent and providing support for our Marketing Copywriters. We offer resources for learning and development, team-building programs, and various mental health initiatives. With our flexible work arrangements, team members have the unique opportunity to craft their work-life balance while enhancing their skills in a collaborative environment.

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Is remote work available for the Marketing Copywriter role at RISK?

Yes! RISK provides global flexibility, allowing our Marketing Copywriters the freedom to work from anywhere in the world. This flexible remote work option helps employees to maintain an ideal work-life balance while being part of a vibrant and innovative team.

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What kind of projects will a Marketing Copywriter at RISK be involved in?

As a Marketing Copywriter at RISK, you’ll work on various marketing projects, including crafting copy for ads, producing engaging blog content, writing newsletters, and creating social media posts. Each project requires collaboration with designers and other stakeholders, allowing you to contribute to RISK’s cutting-edge campaigns in the gaming industry.

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What benefits does RISK offer to its Marketing Copywriters?

RISK offers an attractive benefits package for its Marketing Copywriters, including 20 working days of vacation, medical and dental coverage, paid sick leave, learning opportunities, team-building programs, and comprehensive mental health support. We are committed to enhancing the well-being and satisfaction of our employees.

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What is the company culture like for Marketing Copywriters at RISK?

The company culture at RISK is innovative, supportive, and collaborative, encouraging Marketing Copywriters to share ideas and creativity. You’ll be part of a dynamic team that values bold thinking, taking calculated risks, and pushing the limits of traditional marketing in the gaming sector.

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Common Interview Questions for Marketing Copywriter
Can you explain your writing process when creating marketing copy?

Absolutely! My writing process begins with understanding the target audience and the objectives outlined in the brief. I conduct thorough research to gather insights, then outline key messages before drafting the copy. I pay special attention to tone and style, ensuring it aligns with the brand voice. After drafting, I revise and edit to polish the content before final submission.

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How do you incorporate SEO into your copywriting at RISK?

I incorporate SEO into my copywriting by researching relevant keywords related to the topic and understanding the target audience's search intent. I naturally weave these keywords into the copy while maintaining readability and engagement, ensuring the content not only ranks well in search engines but also resonates with our audience.

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What techniques do you use for effective collaboration with designers?

For effective collaboration with designers, I believe clear communication is vital. I share my ideas early on and seek their input to align our visions. Regular check-ins throughout the project help to ensure that the copy and visuals complement each other, and I’m open to feedback, which fosters a positive and productive working relationship.

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Describe a challenging copywriting project you worked on and how you overcame it.

In a previous role, I faced a challenging project with tight deadlines. To overcome this, I prioritized tasks by creating a project timeline and breaking down the copy into manageable sections. I communicated with my team to share progress and utilized feedback effectively to stay on track. Ultimately, we delivered a successful campaign within the deadline.

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How do you ensure your copy resonates with the target audience?

To ensure my copy resonates with the target audience, I spend time researching their interests, preferences, and pain points. Understanding their language and tone allows me to craft messages that speak directly to them. Testing different copy variations and soliciting feedback also helps in refining my approach.

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What role does storytelling play in your copywriting?

Storytelling is central to my copywriting approach. It personalizes the message and engages the audience emotionally. By weaving narratives around the product or brand, I strive to create relatable and memorable content that captures interest and encourages action.

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What tools do you use for research and SEO?

I utilize a variety of tools for research and SEO, including Google Analytics for insights into audience behavior, SEMrush for keyword research, and content optimization tools like Yoast to ensure that my copy is optimized. These resources help me create well-informed and impactful content.

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How do you handle constructive criticism of your work?

I view constructive criticism as an opportunity for growth. When receiving feedback, I actively listen and seek to understand the perspective of others. I appreciate suggestions that can improve the quality of my work and apply those insights to future projects, enhancing my skills as a copywriter.

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What strategies do you employ to meet deadlines consistently?

I employ solid organizational strategies to meet deadlines. I create detailed schedules for each project, set reminders, and prioritize tasks to avoid last-minute rushes. I also maintain a healthy work pace, allowing time for revisions and unforeseen challenges. This proactive approach ensures that I consistently deliver quality work on time.

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Why do you want to work as a Marketing Copywriter at RISK?

I want to work as a Marketing Copywriter at RISK because I am passionate about the gaming industry and the innovative approach RISK embodies. The opportunity to craft compelling content that challenges the status quo excites me. Joining a team that values creativity and collaboration aligns with my career aspirations and allows me to contribute meaningfully to RISK’s mission.

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Full-time, remote
DATE POSTED
November 29, 2024

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