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Senior Growth Product Manager | Hint

About us

At Hint, we revolutionize the way people engage with astrology by combining cutting-edge NASA data with personalized guidance from professional astrologers. Our app offers hyper-personalized insights, 1-on-1 consultations, and detailed astrological charts, helping users navigate their lives with greater awareness and confidence. We are committed to delivering a fun and friendly user experience while empowering our community to lead happier and healthier lives. Join us and be a part of the future of digital astrology.

About the role

We at Hint are looking for a highly experienced and specialized Senior Growth Product Manager to join our team. Hint is a web astrology app, operating as a web-to-web business. The primary focus of this role is to drive top-of-funnel growth through optimizing our web quizzes, leading to user registration and payment. This role requires direct experience in managing and improving web funnels in a B2C environment.

Key Responsibilities

  • Funnel Optimization: Define and implement hypotheses to improve the conversion rate (CR) to purchase and lifetime value (LTV) within the web funnel.

  • Data-Driven Strategy: Dive deep into data on the competitive environment and user behavior to propose strategies that drive customer acquisition efficiency and improve ROAS.

  • Testing Roadmap: Run a robust testing roadmap, driving continuous improvement in the web funnel. You will ensure that strict quarterly KPIs are met and exceeded.

  • Cross-Functional Collaboration: Collaborate closely with designers, developers, and other key stakeholders to seamlessly execute optimization strategies, from product requirement documents to execution.

  • Agile Ceremonies: Assist Engineering team in leading agile software development ceremonies, including daily standups, grooming, planning, and retrospectives.

  • Ownership of Results: Lead the entire growth process, taking full responsibility for results, from hypothesis creation to final implementation and evaluation.

  • UA Collaboration: Work hand-in-hand with the User Acquisition (UA) team to build and optimize the full flow, ensuring that every step, from the first user interaction through registration and payment, is optimized for growth.

  • User Pain Points: Deeply understand user pain points and behaviors, leveraging this understanding to determine the most effective strategies for selling our product.

Qualifications

  • Proven experience with web funnel optimization in a B2C environment.

  • 4+ years of growth product management experience, specializing in B2C subscription models.

  • Ability to define, run, and analyze A/B tests specifically for web-based funnels.

  • Experience leading growth initiatives with a focus on improving CR, LTV, and other performance metrics.

  • Strong collaboration skills to work effectively with cross-functional teams including designers, developers, and data science teams.

  • Ability to manage multiple growth initiatives and meet strict quarterly KPIs.

  • Strong problem-solving skills with a user-first mindset, aiming to understand pain points and optimize user experience.

  • Experience in building and executing strategic roadmaps for growth testing.

  • Familiarity with leading agile software development ceremonies is a plus.

Location

Hint operates within the CET (Central European Time) zone. Applicants from any country are welcome to apply for the position as long as they are located within approximately ± 4 hours of CET. This ensures optimal collaboration and communication during working hours.

Benefits

Discover the perks of being part of our vibrant team! We offer:

  • Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance. 🏡⏰

  • Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days. 🌴💼

  • Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge. 🎉🌟

  • Company-provided MacBook: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them. 💻🚀

  • Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities. Benefit from tax advantages, networking opportunities, reduced employment obligations, and the freedom to work from anywhere. Read more about it here: https://docs.google.com/document/d/1dHF4ctKlez75whdn-ybUwP5d5Wr0BdwVrorrm_fM40Q/preview 📈💼

Be part of our fast-growing team and seize this excellent opportunity for personal and professional growth!

Interview Process

After submitting your application, we conduct a thorough review which typically takes 3 to 5 days, but may occasionally take longer due to the volume of applications received. If we see a potential fit, we proceed with the following steps:

  • Recruiter Screening (40 minutes)

  • Technical Interview (60 minutes)

  • Final Interview (60 minutes)

Life at Hint

By joining Hint, you’ll become part of a team that picks each other up, collaborates daily, and works hard, fast, and intelligently because they’re motivated and passionate about being the best in the industry. We thrive on innovation, push the boundaries, and are proud of our work!

At Hint, we foster a culture of creativity and continuous learning, where everyone's ideas are valued. We believe in maintaining a healthy work-life balance, supporting each other's growth, and celebrating our successes together.

#Li-Remote

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What You Should Know About Senior Growth Product Manager | Hint, Ruby Labs

At Hint, we are on a mission to transform how people connect with astrology by harnessing NASA data and expert astrologers. As our Senior Growth Product Manager, you'll play a key role in driving top-of-funnel growth through our engaging web quizzes, leading to user registrations and payments. This is not just any role; it's an opportunity to impact our vibrant community by optimizing our web funnels in a delightful B2C environment. You’ll dive into data to understand user behavior, propose innovative strategies to enhance customer acquisition, and run tests to see what works best. Collaborating with cross-functional teams, including designers and developers, you’ll bring smart optimization strategies to life, ensuring that we meet and exceed our ambitious KPIs. You’ll own the growth process, holding the reins from hypothesis creation to implementation and evaluation. If you have a knack for understanding user pain points and designing seamless experiences, we want you on our team. Join Hint and be part of an environment that fosters creativity, innovation, and a fun user experience while supporting your personal and professional growth!

Frequently Asked Questions (FAQs) for Senior Growth Product Manager | Hint Role at Ruby Labs
What are the responsibilities of a Senior Growth Product Manager at Hint?

The Senior Growth Product Manager at Hint is responsible for funnel optimization, data-driven strategy formulation, and running a robust testing roadmap to continuously improve our web funnels. This role also involves deep cross-functional collaboration to execute optimization strategies successfully, leading agile software development ceremonies, and understanding user pain points to enhance the overall user experience.

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What qualifications are required for the Senior Growth Product Manager position at Hint?

Candidates for the Senior Growth Product Manager position at Hint should have proven experience in web funnel optimization specifically in B2C environments. A minimum of 4 years of growth product management experience focusing on subscription models is essential, alongside strong problem-solving skills and the ability to analyze A/B tests for web funnels.

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How does Hint support remote work for the Senior Growth Product Manager role?

At Hint, we embrace remote work fully. As a Senior Growth Product Manager, you’ll have the freedom to work from anywhere, promoting a healthy work-life balance. We also offer benefits such as unlimited paid time off, company-provided MacBooks, and a flexible independent contractor agreement.

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What impact does the Senior Growth Product Manager have on Hint's growth?

The Senior Growth Product Manager plays a crucial role in Hint’s growth by driving user acquisition efficiency, improving conversion rates, and contributing to lifetime value metrics within our web funnel. Their insights and strategies directly affect user registrations and payments, facilitating continued community engagement and ensuring Hint’s innovative astrology services reach more users.

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What is the work culture like at Hint for the Senior Growth Product Manager?

Hint prides itself on maintaining a culture of collaboration and creativity. The environment encourages innovative thinking, celebrates successes, and supports each team member's growth. As a Senior Growth Product Manager, you'll be part of a motivated team that values balance and continuous learning while working passionately to be the best in the industry.

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Common Interview Questions for Senior Growth Product Manager | Hint
How do you optimize web funnels for better conversion rates?

To optimize web funnels, I start by analyzing existing data to identify drop-off points. From there, I develop hypotheses about potential improvements and run A/B tests to validate them. Continuous iteration based on user behavior insights helps to refine the approach and drive better conversion rates.

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Can you describe your experience with A/B testing in B2C environments?

In my previous roles, I've designed and executed numerous A/B tests in B2C settings. This involves defining key metrics, setting up experiments, and analyzing results to inform strategic decisions. Understanding user behavior through testing has significantly contributed to optimizing funnels and improving customer acquisition efficiency.

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What strategies do you employ to understand user pain points?

I employ a mix of qualitative and quantitative research methods. This includes user interviews, surveys, and data analytics to gather insights into user frustrations. By understanding the 'why' behind user behavior, I can tailor strategies that effectively address these pain points and improve user experiences.

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How do you prioritize growth initiatives?

I prioritize growth initiatives based on their potential impact on key metrics such as conversion rates and lifetime value, alongside resource availability and alignment with company goals. I use a scoring system to weigh each initiative's potential ROI against the effort required for implementation.

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What role does cross-functional collaboration play in your growth strategy?

Cross-functional collaboration is vital. By working closely with designers, developers, and marketing teams, we can ensure that all aspects of the growth strategy are aligned. This teamwork fosters creativity and often leads to innovative solutions that enhance user engagement and conversion rates.

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How do you measure the success of your funnel optimization efforts?

I measure success using key performance indicators (KPIs) such as conversion rate, user acquisition cost, and customer lifetime value. By comparing these metrics before and after optimizing the web funnel, I can assess the effectiveness of my strategies and make necessary adjustments.

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What experience do you have with agile software development?

I have experience leading agile ceremonies such as daily standups and planning sessions. I find that agile methodologies foster a flexible environment allowing the team to adapt quickly to changes and ensure that our growth objectives remain aligned with product development timelines.

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How do you balance multiple growth initiatives?

To balance multiple growth initiatives, I maintain a clear roadmap with timelines and assigned responsibilities. I regularly review progress and adjust priorities based on results and the team’s capacity. This transparency ensures everyone is aligned, minimizing bottlenecks and maximizing productivity.

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Can you provide an example of a successful growth initiative you've led?

In a previous role, I led a project that significantly improved our web funnel conversion rate by analyzing user drop-off points. By implementing a more intuitive onboarding process based on user feedback and A/B testing, we saw a 25% increase in registrations over three months.

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What do you think is the most important quality for a Senior Growth Product Manager at Hint?

The most crucial quality is a user-first mindset. A successful Senior Growth Product Manager should empathize with users, understanding their needs and pain points to drive meaningful optimizations. This quality, combined with data-driven decision-making, allows the individual to create truly impactful growth strategies.

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DATE POSTED
December 28, 2024

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