Customer Outreach Specialist

A Customer Outreach Specialist at SanMar is responsible for proactively making outbound calls to both existing and prospective customers, effectively conveying the company's values, products, and services. This role involves fostering meaningful conversations, qualifying leads, and educating customers on the benefits of choosing SanMar as their preferred supplier. The specialist also collaborates with Territory Managers, enters customer data into the Salesforce CRM, and stays informed about industry trends to provide informed advice.

To qualify for the Customer Outreach Specialist position at SanMar, candidates should ideally have an Associate's Degree in business, sales, or a related field, or equivalent experience. A background of 4-6 years in outbound calling or inside sales, particularly in the B2B sector, is preferred. Strong communication skills, proficiency in Microsoft Office, familiarity with Salesforce, and the ability to resolve customer situations creatively are also essential.

A typical workday for a Customer Outreach Specialist at SanMar involves making proactive outbound calls to customers, discussing their unique requirements and challenges, and offering compelling solutions. The specialist spends time entering data in Salesforce to track interactions and insights, while collaborating with team members to strategize on customer outreach efforts. Additionally, the specialist may participate in industry trade shows and manage various customer contacts as required.

The salary range for the Customer Outreach Specialist role at SanMar varies based on location and experience. For those in Washington and New Jersey, compensation ranges from $25.00 to $33.65 per hour. In other states like Minnesota, Nevada, and Texas, salaries range from $23.00 to $30.96 per hour. Additionally, employees are eligible for an annual discretionary bonus of up to 5% of their base salary.

Yes, the Customer Outreach Specialist position at SanMar is primarily remote, providing flexibility to work from home. While performing this role, the employee will need to communicate effectively via phone, video calls, and other online platforms. However, occasional travel may be necessary for trade shows or team meetings.

When answering this question, highlight your specific experiences related to outbound calling. Talk about your strategies for engaging customers, how you qualify leads, and any metrics or successes you can quantify, such as conversion rates or revenue generated.

Share examples of challenging situations you've navigated previously. Emphasize your problem-solving skills, showcasing your ability to remain calm, empathize with the customer, and develop effective solutions that satisfy both the customer and the company.

Discuss the importance of understanding the customer's needs and how you tailor your pitch accordingly. Mention the significance of knowing your product well and being prepared to address common objections or questions effectively.

Explain your approach to time management, mentioning techniques like organizing leads by potential value or urgency. Illustrate your ability to balance multiple tasks efficiently while maintaining high communication standards.

Talk about how you leverage various communication methods, including informative calls, emails, and data-driven presentations. Mention how you keep up with product knowledge and market trends to deliver credible information effectively.

Discuss your experience with Salesforce and how you utilize it to log customer interactions, track leads, and manage your sales pipeline. Highlight the benefits of using a CRM to enhance organization and follow-up processes.

Share what drives you to succeed, whether it's achieving sales targets, building long-lasting customer relationships, or the excitement of engaging with new prospects. Connect this motivation to your performance and personal growth.

Provide a specific example, detailing your approach, tactics you employed, and the results achieved. Be sure to quantify your success, whether in terms of sales numbers, customer acquisitions, or client retention.

Discuss resources like industry publications, networking events, and online forums where you gain insights. Emphasize the importance of ongoing education in enhancing your effectiveness as a sales professional.

Outline your follow-up process, stressing the importance of timing and personalization. Describe how you balance persistence with respect for the prospect's time, aiming for meaningful connections rather than feeling pushy.