Principal Outbound Product Manager (Data Platform, Databases)

It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.

Team:

ServiceNow is seeking a highly technical and customer-obsessed Principal Outbound Product Manager (Data Platform, Databases) to join the RaptorDB product team. RaptorDB is ServiceNow’s next-generation HTAP (Hybrid Transactional/Analytical Processing) database platform—launched in 2024 and rapidly becoming foundational to our platform’s performance, scalability, and intelligence.

Role:

As a key Outbound Product leader, you will help shape how ServiceNow’s customers understand, adopt, and unlock value from this innovative data platform. You will be the bridge between product development, marketing, sales, and the customer—helping to translate deep technical capabilities into compelling narratives, go-to-market strategies, and customer-facing content.

This is a unique opportunity to join a fast-growing, strategically critical product at ServiceNow, and play a visible role in its success.

RaptorDB is at the forefront of ServiceNow’s innovation strategy—powering real-time, intelligent, and scalable data experiences across our platform. As part of the RaptorDB team, you’ll help shape the future of enterprise databases and make a measurable impact on one of ServiceNow’s fastest-growing product lines.

We’re building something bold—and we’re looking for passionate product leaders to help take it to the next level.

What You’ll Do:

• Craft clear, differentiated messaging and positioning that conveys the unique power of HTAP architecture within the ServiceNow ecosystem.
• Partner with product marketing to drive launches, campaigns, and thought leadership for RaptorDB.
• Create compelling enablement content for internal teams (e.g., sales playbooks, demos, training materials, solution briefs, competitive guides).
• Deliver product evangelism at customer briefings, analyst sessions, conferences, and webinars.
• Translate complex technical concepts into language that resonates with decision-makers and technical practitioners alike.
• Collaborate with inbound product managers to influence roadmap priorities based on customer feedback and field insights.
• Support strategic deals and partner engagements with tailored collateral and positioning strategies.
• Track adoption metrics, market feedback, and competitive dynamics to continuously refine outbound initiatives.

To be successful in this role you have:

• Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving. This may include using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI’s potential impact on the function or industry.
• Typically requires a minimum of 8 years of product management, outbound product marketing, design, or GTM experience with a strong focus on data platforms, databases, or infrastructure technologies.
• Enterprise software experience is must.
• Deep understanding of technical concepts such as transactional/analytical processing, distributed systems, and data architecture.
• Experience working with enterprise customers and translating technical innovations into business value.
• Exceptional communication and storytelling skills—able to simplify the complex and inspire action.
• Proven track record of cross-functional leadership and influence across sales, marketing, engineering, and customer success.
• Familiarity with the competitive database landscape (e.g., Snowflake, MongoDB, Google Spanner, etc.) is a strong plus.
• Strong organizational skills and ability to manage multiple initiatives in a dynamic, high-growth environment.

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For positions in this location, we offer a base pay of $163,600 - $286,300, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. 

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance. 

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. 

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