Sr Dir., Product Marketing, Core Platform, App Dev & Security - job 3 of 3

It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.

At ServiceNow, our technology makes the world work for everyone, and our people make it possible. We move fast because the world can’t wait, and we innovate in ways no one else can for our customers and communities. By joining ServiceNow, you are part of an ambitious team of change makers who have a restless curiosity and a drive for ingenuity. We know that your best work happens when you live your best life and share your unique talents, so we do everything we can to make that possible. We dream big together, supporting each other to make our individual and collective dreams come true. The future is ours, and it starts with you. 

With more than 7,700+ customers, we serve approximately 85% of the Fortune 500®, and we're proud to be one of FORTUNE 100 Best Companies to Work For® and World's Most Admired Companies™.

Learn more on Life at Now blog and hear from our employees about their experiences working at ServiceNow.

Unsure if you meet all the qualifications of a job description but are deeply excited about the role? We still encourage you to apply! At ServiceNow, we are committed to creating an inclusive environment where all voices are heard, valued, and respected. We welcome all candidates, including individuals from non-traditional, varied backgrounds, that might not come from a typical path connected to this role. We believe skills and experience are transferrable, and the desire to dream big makes for great candidates.

Role Description:

We are looking for a smart, talented and experienced product marketing professional to lead our Core Platform, Application Development & Security product marketing team. Do you love working with product and sales leaders building the industry’s #1 enterprise AI platform? Are you comfortable marketing to developers and business buyers? Are you energized creating new product positioning and go-to-market programs? Are you constantly looking for ways to create content and present information in new and impactful ways? Do you have experience working with demand gen teams to create consistent pipeline? If so then this role is for you.  

Key responsibilities include crafting impactful messaging, designing impactful campaigns, defining our web and event presence, as well as maintaining our platform’s leadership position within our analyst community. You will partner closely with global marketing, product management, sales, solution consulting and our ecosystem to position ServiceNow as the leader across multiple product categories, generate and accelerate pipeline and increase adoption. While we are enjoying rapid growth and Gartner has named ServiceNow a Leader in Gartner® Magic Quadrant™ for Enterprise Low-Code Application Platforms, we believe a driven, passionate individual can accelerate our growth and market leadership even further.

What you get to do in this role:   

• Product Positioning and Messaging - Develop a compelling narrative and value proposition for ServiceNow’s Core Platform, Application Development and Security products and solutions. Monitor messaging performance and identify opportunities for improvement. Be the core platform expert and speaker at our keynotes, partner events and top customer meetings.
• Product Launches & Release Marketing - Align with the Platform Product Management team to drive product positioning for existing products and new launches. Partner with our Community team to drive excitement and awareness of our major quarterly releases.  
• Demand Generation - Work with our internal demand gen teams to hone the strategy and marketing programs that drive demand. Be proactive in recognizing where the business may need marketing support and the effective levers to pull.
• Marketing Programs - Partner with marketing teams to build high quality collateral (website, customer stories, demos, print, videos, etc.) that reflect the product positioning and showcases the vision and value proposition of our platform.
• Events - Manage our Core Platform & App Dev portfolio at key marketing events with content, speaker and messaging support. 
• Press and Analysts Relations- Work closely with Analyst and Press Relations teams to ensure effective thought leadership and ongoing relevance in the market, including Gartner and Forrester engagements.  
• Communicate effectively and often to ensure all stakeholders are aligned.
• Mentor and grow a team of top product marketing talent. 
• Be the go-to evangelist to speak to the power of ServiceNow’s Core Platform, Application Development and Security differentiation at our events and to the press. 

• Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving. This may include using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI’s potential impact on the function or industry. 
• 12+ years experience in product marketing/management/sales engineering
• 7+ years of experience in enterprise software platforms, knowledge of AI a plus
• Experience managing, growing and mentoring teams through compassionate leadership
• Expert and strategic storyteller who can craft simple and memorable narratives 
• Experience building public-facing presentations with high attention to detail for marketing events, sales organizations or executive presentations. 
• Demonstrated ability to work across functions within Marketing, Product and Sales, building relationships to drive results. 
• Very strong written and oral communication skills
• Up to 10% travel to support sales efforts and industry events.

Not sure if you meet every qualification? We still encourage you to apply! We value inclusivity, welcoming candidates from diverse backgrounds, including non-traditional paths. Unique experiences enrich our team, and the willingness to dream big makes you an exceptional candidate!

For positions in this location, we offer a base pay of $225,000-$405,000, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. 

Compensation is based on the geographic location in which the role is located and is subject to change based on work location.

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work. Learn more here.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. 

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance. 

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. 

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