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Staff Inbound Product Manager - CSM - job 2 of 2

Company Description

It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.

Job Description

Team

ServiceNow’s Customer Service Management team is transforming customer experience by enabling digitization of customer workflows across the front, middle and back office in a seamless and connected manner. We are enabling our customers to accelerate their digital transformation by providing end to end solutions that are as much focused on providing a consumer grade experience to agents as to end users. Our customers span across industries and our goal is to build horizontal Customer Engagement capabilities that plug-n-play and adapt to needs of the domains. The team consists of experienced and passionate product managers who have deep domain knowledge of customer experience technologies, and help us deliver best of breed engagement solutions.

Role

We are executing on a holistic Customer Engagement strategy to deliver best in class experience for end users. We want to continue our journey in mobile messaging and self-service space to deliver truly world-class, consumer grade omnichannel experience on customer channel of choice. As the product manager for this topic, you will be responsible for delivering capabilities for customers and agents on messaging channels. You will be working closely with other PMs within the Customer Engagement product and the broader ServiceNow workflows.

Product managers operate at the intersection of market opportunity, customer experience design, technology development and delivering value to our customers. Thus, the role requires a unique blend of skills

  • Research on the given problem and capture requirements in clearly articulated Product Definition documents that also serve as the foundation for downstream enablement activities
  • Represent the customer's voice to the technology and user experience design team in the form of well documented epics and stories
  • Balance strategy with execution – Maintain the roadmap for your products, while maintaining a continuous backlog to get new features out the door.
  • Influence teams through vision and passion to deliver on timelines that help us compete
  • Strive for perfection and set a high bar for quality in experience design and technology

Product Managers at ServiceNow usually are obsessed about their products/domains, often geek out on technology and are catalysts for innovation.

What you get to do in this role

  • Translate product strategy into product capabilities and manage them from concept to delivery
  • Create compelling market validated use cases & lead ideation
  • Collaborate with researchers and designers on defining and testing innovative ideas
  • Validate product designs and prototypes with customers, enterprise stakeholders and prospects to co-innovate and test the requirements
  • Create storyboards and wireframes to effectively communicate functional specs to experience design and development teams
  • Create feature plans for each release, including acceptance criteria, use cases, etc.
  • Collaborate with engineering on release management, understand status, risks, dependencies and help address risks and resolve issues
  • Prepare, maintain and evangelize the product roadmap for both short-term and long-term releases
  • Effectively work with Sales, Marketing, Services, Support for enablement to ensure successful release and customer adoption
  • Collaborate with the central pricing team and provide recommendations to the Pricing Committee on the product’s pricing and packaging
  • Implement packaging definitions in the product and build necessary license
  • Engage with customers and partners to deliver roadmap updates, get product feedback, and identify additional challenges and opportunities.

Qualifications

In order to be successful in this role, we need someone who has

  • Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving. This may include using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI’s potential impact on the function or industry.
  • 8+ years of overall experience with 4+ years of product management experience in defining, launching, and growing Enterprise or SaaS products in an agile technology organization
  • Deep understanding of Customer Service domain, specifically in omni-channel customer engagement, self-service workflows and processes.
  • Strong background in CRM, Omnichannel and Conversational AI. Experience in social customer service space is highly desirable.
  • Demonstrated experience in collaborating with Research, UX, Engineering and facilitating brainstorming sessions to arrive at a solution
  • Strong user experience/design sense, with a record of building great products
  • Experience in working directly with Customers, Sales, and Engineering, preferably in North America or Europe
  • Excellent written and oral communication skills, including experience presenting to executive leadership
  • High energy, self-starter with an aptitude for learning new technologies
  • Strong customer focus, stakeholder empathy, inclusive approach towards team members and growth mindset
  • Working knowledge of modern development platforms and languages is a plus – Relational databases, Java, JavaScript, SQL, AJAX, JSON, XML, SOAP, REST and associated frameworks

 

FD21

Not sure if you meet every qualification? We still encourage you to apply! We value inclusivity, welcoming candidates from diverse backgrounds, including non-traditional paths. Unique experiences enrich our team, and the willingness to dream big makes you an exceptional candidate!

Additional Information

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work. Learn more here.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. 

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance. 

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. 

From Fortune. ©2024 Fortune Media IP Limited. All rights reserved. Used under license. 

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Average salary estimate

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What You Should Know About Staff Inbound Product Manager - CSM, ServiceNow

Are you a visionary product manager looking to make a significant impact in the realm of customer engagement? Join ServiceNow as a Staff Inbound Product Manager in the vibrant Salarpuria Sattva Knowledge City, Hyderabad. At ServiceNow, we're at the forefront of transforming the customer service landscape, and we need someone with your expertise to lead our Customer Service Management (CSM) team. In this role, you'll shape innovative solutions that not only enhance user experience but also drive digital transformation for our clients. As you work collaboratively with talented product managers and closely with technology and design teams, you'll bring compelling market-validated use cases to life, enhancing omnichannel experiences in messaging and self-service. You'll be responsible for researching critical product needs, creating articulate Product Definition documents, and representing the customer voice in product design. With your robust background in customer service technology and passion for innovation, you’ll manage a roadmap that aligns our strategic vision with delivery timelines. Get ready to translate product strategy into capabilities that resonate with our diverse clientele and lead the charge in creating exceptional, consumer-grade experiences. If you're excited about the potential of AI in customer engagement and thrive in a dynamic environment, don’t miss this opportunity to make a difference at ServiceNow!

Frequently Asked Questions (FAQs) for Staff Inbound Product Manager - CSM Role at ServiceNow
What are the responsibilities of a Staff Inbound Product Manager at ServiceNow?

As a Staff Inbound Product Manager at ServiceNow, your primary responsibilities include defining and delivering product capabilities, managing product roadmaps, collaborating with cross-functional teams, and ensuring alignment with customer needs. You'll be tasked with translating product strategies into actionable plans while also engaging with customers to validate designs and gather feedback. This multifaceted role also encompasses research, documentation of requirements, and preparation for successful product releases.

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What qualifications are required for the Staff Inbound Product Manager position at ServiceNow?

To be successful in the Staff Inbound Product Manager position at ServiceNow, candidates should ideally possess over 8 years of experience, with at least 4 years in product management focused on Enterprise or SaaS offerings. A deep understanding of the customer service domain, particularly in areas like omnichannel engagement and self-service workflows, is crucial. Strong analytical skills and experience integrating AI into customer processes are highly sought after, along with excellent communication and collaboration skills.

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What does the career path look like for a Staff Inbound Product Manager at ServiceNow?

At ServiceNow, the career path for a Staff Inbound Product Manager is promising, offering opportunities for growth and leadership within the product management arena. You will start in a role focused on delivering customer-centric product solutions and will have the opportunity to expand your responsibilities across multiple products and initiatives. High performers can advance to senior leadership positions, influencing product strategy and driving innovation on a larger scale.

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How does ServiceNow support the development of their product managers?

ServiceNow is committed to the continuous development of its product managers by providing access to training programs, mentorship opportunities, and resources for cross-functional collaboration. The company fosters an inclusive environment where innovative thinking is not just encouraged but expected. As a Staff Inbound Product Manager, you’ll have the chance to experiment with new ideas, collaborate with diverse teams, and refine your skills in a supportive atmosphere focused on professional growth.

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Can you describe the team culture at ServiceNow for a Staff Inbound Product Manager?

The team culture at ServiceNow for a Staff Inbound Product Manager is dynamic, collaborative, and highly innovative. You'll be part of a passionate group of professionals committed to creating exceptional customer experiences. The emphasis on open communication, stakeholder feedback, and a growth mindset fosters an environment where everyone is encouraged to contribute ideas and drive innovation together. Expect a lively team atmosphere where celebrating successes and learning from challenges is part of the everyday experience.

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Common Interview Questions for Staff Inbound Product Manager - CSM
How do you define and prioritize product features as a Staff Inbound Product Manager?

When defining and prioritizing product features as a Staff Inbound Product Manager, I begin by understanding customer needs and market trends through stakeholder interviews and feedback analysis. I then utilize frameworks such as the MoSCoW method to categorize features into 'Must Have', 'Should Have', 'Could Have', and 'Won't Have'. Balancing strategic goals with practical execution timelines is key, and I ensure that each feature aligns with the overall product vision and roadmap before prioritization.

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What experience do you have with omnichannel customer engagement?

In my previous roles, I have worked extensively with omnichannel customer engagement solutions, focusing on understanding user journeys across various touchpoints. I've collaborated with UX teams to design seamless interactions that span chat, email, and social media platforms, striving to ensure consistent messaging and user experience. My role included analyzing customer feedback and engagement metrics to continuously refine and enhance our omnichannel strategies.

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Can you give an example of a successful product launch you managed?

Certainly! One of my successful product launches involved a customer service platform designed to improve AI integration for self-service workflows. I led cross-functional teams through the planning phases, ensuring clear communication and timing. By engaging with stakeholders and incorporating user feedback during the prototype testing, we achieved a 40% increase in user satisfaction scores after launch. This success was driven by a well-defined strategy that aligned our development efforts with actual customer needs.

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What methods do you use to gather product feedback from customers?

To gather product feedback from customers, I implement a variety of methods including surveys, interviews, and usability testing sessions. I also engage with customer support teams to analyze common issues and utilize this data to inform product enhancements. Additionally, I establish a feedback loop during product demos, encouraging honest critiques from users to ensure that our solutions align with their expectations and improve functionality.

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How do you incorporate AI into your product management processes?

Incorporating AI into product management processes involves leveraging AI-driven insights to inform decision-making and strategy development. I analyze data trends and customer behavior patterns, utilizing AI tools for predictive analysis. This allows me to prioritize features that are not only highly requested but also most likely to enhance the user experience. I also engage with technical teams to explore innovative applications for AI that can streamline workflows and improve service efficiency.

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Describe a challenge you faced in product management and how you overcame it.

One significant challenge I faced was misalignment between development timelines and market needs during a critical product rollout. To overcome this, I initiated regular check-in meetings with cross-functional teams to reassess priorities and reallocate resources. I effectively communicated the urgency of meeting customer demands, resulting in improved collaboration and ultimately delivering the product on schedule while meeting key customer expectations.

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How do you ensure your product meets the highest quality standards?

I ensure that my product meets the highest quality standards by implementing a rigorous testing process that includes user acceptance testing (UAT), performance testing, and regular feedback loops. Prior to launch, I involve stakeholders and potential users to validate functionality and design, catching potential issues early. Continuous integration and feedback post-launch also help to identify areas for improvement, ensuring that the product evolves with user needs over time.

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What role does teamwork play in your approach to product management?

Teamwork is foundational to my approach to product management. I believe that collaboration brings together diverse perspectives that lead to innovative solutions. I actively foster an inclusive environment where team members feel valued and are encouraged to share their ideas. By facilitating brainstorming sessions and cross-disciplinary meetings, we can build stronger products that truly address customer needs, all while maintaining a positive and energizing team dynamic.

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How do you stay current with the latest trends in customer service technology?

To stay current with the latest trends in customer service technology, I regularly engage in industry networking events, webinars, and conferences. I also subscribe to reputable journals and blogs focusing on customer experience and product management innovations. Participating in online forums allows me to exchange insights with peers and gain diverse perspectives on emerging trends, helping me to integrate relevant advancements into our product strategies.

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What strategies do you employ to communicate product changes to stakeholders?

To effectively communicate product changes to stakeholders, I utilize structured updates that include clear summaries of changes, timelines, and expected impacts. By organizing regular stakeholder meetings and utilizing project management tools for real-time updates, I ensure transparency and engagement. I also encourage questions and feedback during these communications to foster a collaborative environment that facilitates understanding and alignment on our goals.

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Inclusive & Diverse
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Work/Life Harmony
Empathetic
Feedback Forward
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DATE POSTED
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