Paid Media Manager

As a Paid Media Manager at Compulse, your primary responsibilities will include overseeing the strategic direction of paid media campaigns, optimizing these campaigns across various platforms to meet KPI goals, and leading a talented team of marketers. You'll also provide recommendations to enhance the effectiveness of our campaigns and ensure that our teams are aligned with the latest best practices.

To qualify for the Paid Media Manager position at Compulse, candidates should possess at least 6 years of hands-on experience in building and optimizing paid campaigns on platforms like Google Ads and Meta Ads. A minimum of 3 years in a management role, strong analytical skills involving conversion tracking, and expertise in ad copywriting are also essential. Relevant certifications and experience with third-party management tools are highly valued.

At Compulse, we believe in nurturing talent and supporting the professional growth of our Paid Media Managers through mentoring and professional development opportunities. This includes training on the latest tools and strategies in the digital marketing landscape and providing avenues for upward mobility within our organization.

Success as a Paid Media Manager at Compulse hinges on a variety of skills. Key amongst these are strong analytical abilities to interpret performance data, excellent communication skills for effective storytelling, leadership qualities to manage and nurture a team, and adeptness in project management to oversee multiple campaigns simultaneously.

Yes, the Paid Media Manager position at Compulse is a hybrid role, allowing candidates to work both in the office and remotely. You’ll be expected to work in-office three days a week in one of our locations, including Hunt Valley, MD, Denver, CO, or New Orleans, LA, which helps foster team collaboration while also providing flexibility.

When answering this question, highlight specific campaigns you have managed, the strategies you employed, and the outcomes of those campaigns. Discuss conversion rates, ROI, and any challenges you overcame in optimizing those campaigns.

To answer this question effectively, mention specific tools or methods you use to manage your workload, such as project management software or prioritization matrices. Illustrate your approach by providing an example of how you successfully managed conflicting deadlines in past roles.

Describe specific strategies you have used in previous roles that successfully improved ROI. This could include A/B testing, keyword refinement, and adjusting budgets. Make sure to quantify the improvements where possible to show your effectiveness.

Discuss your approach to leadership, whether it’s more hands-on or allowing for autonomy. Provide examples of how you have motivated your team and fostered open communication to improve performance and morale.

Mention specific resources you use, like industry blogs, webinars, and networking events. Highlight that you actively participate in discussions with peers and take advantage of professional development opportunities to continuously refine your skills.

Provide a detailed example from your experience where data analysis led to a significant decision in your campaign. Include what metrics you focused on and how those insights influenced your strategy.

Talk about a specific project, detailing the challenges faced, the solutions you implemented, and the ultimate outcome. Focus on how you demonstrated problem-solving skills and leadership throughout the process.

Emphasize that clear communication is vital for aligning teams, managing expectations, and sharing insights. Discuss how you ensure that all stakeholders are informed and involved throughout the campaign lifecycle.

Explain your method of determining which KPIs are most relevant for specific campaigns and how you measure success against those indicators. Provide an example of how you adjusted a campaign based on KPI analysis.

Express your enthusiasm for Compulse’s culture, mission, and your desire to leverage your expertise in paid media to contribute to their growth. Share what specifically draws you to this role and how you see yourself fitting within the company.