Paid Media Manager

Compulse is looking for a dynamic, confident, and highly motivated Paid Media Manager to drive business growth across our paid media teams. 

The ideal candidate has a strong background across paid media platforms including Google Ads, Bing Ads, Meta Ads, LinkedIn Ads and TikTok Ads. This person should have hands-on experience optimizing campaigns to meet KPI goals as well as experience leading a team of marketers. This role will be a main point of contact for both internal and external teams. Excellent communication, presentation, and project management skills are a must. This role is a great opportunity for the right candidate to join a dynamic team and drive change in the organization. 

This position reports to the Sr. Director of Paid Media. 

Responsibilities:
 

• Responsible for strategic input and oversight across paid media portfolio of accounts to drive success 
• Provide guidance and recommendations to US-based and offshore search teams and assist in the execution of campaign launches, implement automated bid strategies, and general optimizations
• Lead internal and external communication with partners and clients. Ability to tell the right story with data 
• Create and refine processes to benefit the paid media dept
• Ability to optimize towards account-specific KPIs and goals, including conversions, CPCs, CTR, Conv Rate, etc.) to increase ROI
• Continually update and align paid media strategies with new and emerging best practices to improve quality and efficiency
• Coach and develop a team of search and social marketers, as well as balancing workload and staffing needs

Requirements:
 

• 6+ years’ experience building and optimizing paid campaigns in Google Ads, Microsoft Ads, YouTube, Facebook/ Meta Ads, and other paid platforms 
• Minimum 3+ years of people management experience leading a team
• Strong expertise in conversion tracking setup (Google Ads, Google Tag Manager, Microsoft Ads, Facebook/ Meta pixel) 
• Subject matter expert in best practices, market trends, pulling competitive insights, cross-channel digital marketing touchpoints, and reacting to changes in the industry 
• Strong ad copy writing skills for clients across multiple industries 
• Ability to analyze and interpret data to optimize marketing ROI and performance
• Strong proficiency in Microsoft (Excel, Word, Powerpoint), ability to create pivot tables, create daily spend trackers, and analyze large sets of data 
• Excellent communication and presentation skills to audiences and clients of varying levels
• Strong organizational and project management skills
• Ability to work independently and as part of a team
• A proactive, solutions-orientated professional 
• Google Ads Search Certification
• Microsoft/ Bing Ads Search Certification
•  Experience with 3rd party management tools (SA360, Kenshoo/ Skai, Marin and others) 

This is a hybrid role out of Hunt Valley, MD, Denver CO, or New Orleans, LA with 3 days a week in-office.

The base salary compensation range for this role is $93,000 to $103,000.  Final compensation for this role will be determined by various factors such as a candidate’s relevant work experience, skills, certifications, and geographic location. Full time positions are eligible for benefits that include participation in a retirement plan, quarterly and annual incentive plan bonuses, life and disability insurance, health, dental and vision plans, flexible spending accounts, 15 paid vacation days, 2 paid personal days, 9 paid holidays, 40 hours of paid sick leave, parental leave, and employee stock purchase plan.