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Senior Copywriter (12 Month FTC Maternity Leave Cover)

Senior Copywriter 12 Month FTC (Maternity Leave)

As a Senior Copywriter at Skin + Me, you’ll play a pivotal role in shaping our brand voice across all platforms, delivering impactful content that resonates with our customers. Working closely with the marketing and design teams, you’ll help craft compelling copy for digital, social and email marketing campaigns, ensuring a seamless experience across all touchpoints.

Key responsibilities:

  • Lead the creation of compelling marketing copy, ensuring clarity and consistency throughout the customer journey.
  • Collaborate with the wider team to execute and evolve content strategy, aligning messaging with overarching brand goals.
  • Own the development of product naming and the creative process for new product ranges.
  • Drive compelling email marketing campaigns, from subject lines to body copy, ensuring engagement and conversions.
  • Create dynamic marketing copy for digital ads that drives awareness and action.
  • Monitor content performance and apply data-driven insights to improve future campaigns and strategies.
  • Craft attention-grabbing social media posts that reflect our brands’ personality and engage our audience.
  • Maintain tone of voice consistency across all customer communications, from marketing materials to customer support.
  • Support the creation and ongoing evolution of internal business communications, contributing to the overall brand narrative.
  • Collaborate with the design team to align copy with visuals, ensuring a cohesive and compelling brand message.
  • Stay up-to-date with industry trends and competitor content, bringing fresh, innovative ideas to the team.

About you:

  • A creative copywriter with a strategic mindset and a strong grasp of brand voice.
  • Skilled at crafting compelling copy across multiple channels, from campaigns to digital experiences.
  • Able to balance creativity with commercial awareness, ensuring copy is both engaging and effective.
  • Detail-oriented with a passion for language, from big ideas to smaller bits of copy.
  • Comfortable working in a fast-paced environment, meeting deadlines without compromising quality.
  • A collaborative team player who thrives on working with designers, marketers, and other stakeholders.
  • Passionate about putting the customer at the heart of every piece of copy.
  • Experience writing marketing copy for multiple brands – this could be in-house or agency
  • Experience writing tone of voice guides and implementing key messaging

Why should you choose Skin + Me?

  • A daily challenge – in a thrilling, entrepreneurial start-up environment, no two days will ever be the same.
  • Make a difference – work within a revolutionary company that is focused on improving millions of lives.
  • Significant equity – potentially life-changing value if you commit to our long-term mission.
  • Serious commitment to growth – personal development is important to us and we’ll make sure we support your growth, and give you broad experience across your role.
  • Support network – the Skin + Me investors and advisors that you’ll have the opportunity to work with have built some of the world’s best consumer companies.

Benefits:

  • 25 Days Holiday (+ all the usual Bank Holidays) – It's important to take a break and recharge, that's why we offer a generous holiday allowance
  • Free Breakfast & Lunch – It’s important you are well fueled for the day so we've got your breakfast and lunch covered. Plus drinks and snacks are available too! 
  • Hybrid working to give you flexibility – We are all remote on Wednesday and Thursday. When we are in the office on Monday, Tuesday and Friday our core hours are 10-4. If you're an early bird you can do 7-4, and if you're a night owl 10-7 is fine too. 
  • Equity – We offer salary and a generous share award package that means every employee has a stake in the business. We really are all in this together
  • Health and wellbeing focus – We offer a healthcare cash plan, cycle to work schemes plus free healthy breakfast and lunch in the office. We'll be sure to always prioritise your physical and mental health.
  • £500 annual development budget for any learning, training and development opportunities. Courses, books, software – if it helps you in your role, we’ll help you get it. 
  • For working parents, we’re proud to offer assistance, helping you save on nursery fees. The workplace nursery benefit allows you to save tax and National Insurance on the full cost of your nursery fees each month. 
  • Culture club – Our culture club team meets every week to make sure we celebrate our big wins and milestones too, with parties, surprises and more. 
  • You’ll get highly discounted Skin + Me products for you, and 10 friends + family too. 
  • Generous employee referral scheme, if you know more fabulous people refer them to work with us too and you’ll get a bonus when they pass probation. 
  • Dog-friendly office with two very cute resident dogs!

More about Skin + Me:

There’s a huge problem in the world of skincare: people struggle with more than just how their skin looks. They also worry about how it makes them feel and how to manage it long-term. We’re on a mission to change that. 

The truth is that achieving your best skin isn’t complicated. The secret? Using a stripped back routine with the best combination of active ingredients for your skin goals. The right products and knowledge make it possible to tackle everything from fine lines and wrinkles to adult acne, rosacea and pigmentation.  We’re united in the belief that everyone should have access to expert advice, treatment plans and ingredients that work – minus the big price tag and the long dermatologist waitlist.

Skin + Me is a mission-driven start-up, building a pioneering online dermatology service powered by experts. We take customers through a simple online medical consultation and our prescribers formulate  custom treatments that can’t be bought on the high street. Each one is personalised to the individual’s skin goals. It arrives in their letterbox each month and evolves alongside their skin – because everyone’s skin is different and no two journeys are the same.

Skin + Me recently secured £10 million in a series B funding round, reflecting the growing interest in expert-approved skincare. We’ve raised funding from some of the best-known direct-to-consumer entrepreneurs and VCs, including Octopus Ventures. Our highly experienced founding team comes from the likes of Facebook, Charlotte Tilbury, Tails.com and Graze.com. 

Our journey has just begun and we’d love for you to join us as we change the face of skincare! Think you’re up for the challenge?

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What You Should Know About Senior Copywriter (12 Month FTC Maternity Leave Cover), Skin + Me

As a Senior Copywriter on a 12-month fixed-term contract for maternity leave cover at Skin + Me, you will play a crucial role in elevating our brand voice and delivering content that speaks to our customers' hearts. You'll collaborate closely with our dynamic marketing and design teams, creating compelling copy for digital, social media, and email marketing campaigns. This position involves leading the development of engaging marketing copy to enhance the customer journey while ensuring that every piece reflects Skin + Me's unique personality. From product naming to crafting dynamic digital ads, your creativity and strategic thinking will shine as you drive email marketing that boosts engagement and conversions. Monitoring content performance will be key to refining future campaign strategies, allowing you to work with data-driven insights. You'll also take charge of creating social media content that reflects our brand ethos and engages our audience. At Skin + Me, we value collaboration, so expect to work hand-in-hand with designers to produce cohesive marketing materials. We're looking for someone detail-oriented and passionate about customer-centric messaging. If you're a creative storyteller with experience across multiple brands and a knack for delivering clear, impactful copy, we cannot wait to have you on board. Join us at Skin + Me as we revolutionize skincare and improve lives through innovative products and expert guidance. This is an exciting opportunity to grow in a fast-paced start-up environment where your contributions truly matter!

Frequently Asked Questions (FAQs) for Senior Copywriter (12 Month FTC Maternity Leave Cover) Role at Skin + Me
What are the key responsibilities of a Senior Copywriter at Skin + Me?

As a Senior Copywriter at Skin + Me, you will be responsible for leading the creation of impactful marketing copy across various platforms, collaborating with design and marketing teams, developing product names, and crafting compelling email marketing campaigns. Your role will also involve creating engaging social media content and ensuring tone of voice consistency across all customer communications.

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What qualifications do I need to apply for the Senior Copywriter position at Skin + Me?

To apply for the Senior Copywriter role at Skin + Me, candidates should possess a strong background in copywriting across multiple channels, with proven experience in marketing copy for various brands. A creative mindset, attention to detail, and the ability to work collaboratively in a fast-paced environment are essential for success in this role.

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What does the work environment look like for a Senior Copywriter at Skin + Me?

The Senior Copywriter at Skin + Me will thrive in a fast-paced and collaborative environment, working remotely Wednesdays and Thursdays while enjoying flexible core hours when in the office. The culture encourages creativity, teamwork, and innovation, making every day an exciting challenge as you contribute to a mission-driven company.

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How does Skin + Me support the growth and development of Senior Copywriters?

Skin + Me is committed to the personal and professional development of its Senior Copywriters, offering a £500 annual development budget for courses, books, and training opportunities. This focus on growth ensures that you're equipped with the knowledge and skills to excel in your role.

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What benefits can Senior Copywriters expect from working at Skin + Me?

Senior Copywriters at Skin + Me enjoy a variety of benefits including 25 days of holiday, free breakfast and lunch, equity options, a healthcare cash plan, and a collaborative workplace culture that emphasizes well-being. You'll also have access to discounted products and a supportive community working towards a common goal.

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Common Interview Questions for Senior Copywriter (12 Month FTC Maternity Leave Cover)
Can you provide an example of a successful marketing campaign you wrote copy for?

When answering this question, consider describing the campaign's objectives, your specific role in crafting the copy, and how your contributions helped to achieve measurable results, such as increased engagement or sales. Use this opportunity to highlight your strategic thinking and creativity.

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How do you ensure tone of voice consistency in your writing?

Discuss your approach to understanding the brand's personality, which may include reviewing existing tone of voice guidelines, studying previous communications, and adapting your writing style accordingly. Providing a detailed example will help demonstrate your capabilities.

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What strategies do you use to engage your audience in email marketing?

Explain how you utilize compelling subject lines, personalized content, and clear calls to action to drive engagement. Discuss how you analyze performance data to continuously improve your email campaigns, focusing on user preferences and behaviors.

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How do you handle feedback from team members or stakeholders?

Illustrate your openness to constructive criticism and your collaborative approach to incorporating feedback into your work. Share an example of a time when feedback led to a better outcome in your writing.

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What distinguishes great copy from good copy in marketing?

Highlight the importance of understanding the audience's needs and emotions, the clarity of messaging, and the effectiveness of the call to action. Share examples of how you've successfully crafted copy that goes beyond merely conveying information to truly engaging the reader.

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Can you describe your writing process when starting a new project?

Outline your research methods, brainstorming techniques, and how you collaborate with team members during the process. Emphasize the importance of aligning with the overall brand strategy and objectives before beginning to write.

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How do you adapt your writing style for different platforms?

Discuss your approach to tailoring content according to the platform's unique audience and tone, such as creating punchy social media posts versus more formal email content. Provide an example that showcases your versatility as a copywriter.

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What tools or software do you use to improve your copywriting?

Talk about tools for grammar checking, SEO optimization, and collaboration, such as Google Docs, Grammarly, or content management systems. Emphasize how these tools help you produce higher-quality content efficiently.

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How do you stay up-to-date with industry trends in copywriting?

Mention resources like industry blogs, webinars, and networking with other professionals which help keep your skills sharp. Discuss the importance of continually learning to adapt to changing marketing landscapes and consumer preferences.

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What excites you most about joining Skin + Me as a Senior Copywriter?

Share your enthusiasm for the company's mission and the innovative approach to skincare. Discuss how your skills align with the company's goals and your eagerness to contribute to impactful communication that resonates with customers.

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