Product Marketing Manager

The Product Marketing Manager at Sofar is responsible for crafting compelling marketing strategies that resonate with target audiences. This includes conducting market research, developing messaging frameworks, and assisting in product launches and sales enablement initiatives. They play a vital role in ensuring our marine weather solutions are effectively communicated and understood.

To be a successful Product Marketing Manager at Sofar, candidates should have at least 5 years of experience in product marketing, preferably in a fast-paced technology or B2B SaaS environment. Strong storytelling skills, familiarity with sales processes, and an analytical mindset are also key qualifications for this position.

Applying for the Product Marketing Manager position at Sofar allows you to work at the intersection of technology and sustainability. You'll be part of a dynamic team that’s pioneering marine intelligence solutions while actively contributing to climate justice—a mission that’s both rewarding and impactful.

The main responsibilities of the Product Marketing Manager at Sofar include conducting market research, developing messaging and positioning, executing product launches, creating sales enablement materials, and collaborating with product teams to influence roadmap priorities. This role is integral to ensuring our products meet the market's needs.

Key skills required for the Product Marketing Manager role at Sofar include exceptional communication and storytelling abilities, strong analytical skills, the capacity to manage multiple projects, and proficiency with marketing tools such as HubSpot and Google Analytics. Experience in ocean tech or climate tech is a plus.

At Sofar, you can expect a fast-paced and collaborative work environment. We value teamwork and encourage creativity and innovation. As a Product Marketing Manager, you'll participate in meaningful discussions about climate issues and learn from experts in the marine technology field.

The Product Marketing Manager at Sofar has a significant impact by shaping the narrative and marketing strategies that drive engagement with our marine weather solutions. Their work supports the company’s mission to enhance understanding of climate change effects on ocean health, ultimately contributing to a more sustainable future.

When answering this question, provide detailed examples of product launches you have managed, focusing on the strategies implemented, challenges faced, and outcomes achieved. Highlight your ability to coordinate multiple teams and ensure messaging consistency across channels.

In your response, detail your process for conducting market research, including methodologies like surveys, interviews, and competitive analysis. Explain how you leverage this data to craft effective messaging and positioning frameworks for products.

Share your insights on collaborating with sales teams to identify their needs and create impactful materials like pitch decks and case studies. Discuss your understanding of the sales funnel and how these resources help facilitate the closing of deals.

Discuss your familiarity with key performance indicators (KPIs) relevant to marketing campaigns. Explain how you define metrics, track performance, and interpret data to optimize future initiatives, ensuring alignment with business objectives.

Use this question to showcase your adaptability. Share a specific instance where market insights led you to modify your marketing approach and how that decision positively influenced the outcome of your product.

Discuss the importance of ongoing collaboration with product teams and how you utilize customer feedback and research to influence product development. Provide examples of how you’ve successfully bridged gaps between customer expectations and product offerings.

Explain the steps you take to monitor competitors and market trends. Discuss specific tools or frameworks you use and how you translate that information into actionable strategies that enhance your products' market positioning.

Share your understanding of crafting narratives that resonate with both technical and non-technical audiences. Discuss techniques such as using relatable analogies, emphasizing emotional connections, and providing concrete data to support your stories.

Detail your approach to project management, including tools and methodologies you use. Highlight your organizational skills and how you make informed decisions on which projects to prioritize based on urgency, impact, and alignment with company goals.

Discuss your experience in creating training programs and resources for channel partners. Highlight the importance of understanding their needs and how you provide them with the tools they need to effectively promote your products in their markets.