Ad Operations Specialist (PST, MST, or CST)

An Ad Operations Specialist at StackAdapt plays a crucial role in the campaign lifecycle, focusing on traffic management, pre-launch quality assurance of campaign assets, and modifications based on client needs. Collaboration with the Client Services team is key, as you’ll be working together to fulfill campaign deliverables, ensuring clients have a smooth experience on the StackAdapt platform while optimizing campaign performance.

To thrive as an Ad Operations Specialist at StackAdapt, candidates should possess strong knowledge of real-time bidding and programmatic advertising environments. Additionally, proficiency in major business applications like Excel and Google Suite is important along with a solid foundation in marketing concepts. Applicants should also demonstrate the ability to communicate complex technical ideas clearly, ensuring effective collaboration across teams.

The work environment for an Ad Operations Specialist at StackAdapt is inclusive and remote-first, allowing team members to work from anywhere within the PST, MST, or CST time zones. The culture emphasizes collaboration, innovation, and diversity, providing a supportive atmosphere where every team member can thrive and contribute to the company’s goals.

StackAdapt encourages continuous learning and professional development for its Ad Operations Specialists through various training programs and collaborative projects. The company fosters an environment where employees can engage in innovative practices and stay updated on industry trends, helping them grow in their careers and enhance their skills.

The main responsibilities of an Ad Operations Specialist at StackAdapt include supporting campaign execution through trafficking and modifications, quality assurance of ad assets before launch, identifying optimization opportunities, and collaborating with product and technology teams to improve processes. You’ll be integral in ensuring that campaigns meet client expectations and performance metrics are achieved.

In answering this question, focus on specific roles or projects where you utilized programmatic advertising techniques. Highlight your knowledge of real-time bidding and any platforms you've used, as well as the outcomes achieved in your campaigns.

Discuss your process for QA—what steps do you take to check campaign assets, pixels, and any other critical elements before launching? Mention attention to detail and methods you use to double-check the work for accuracy.

Share specific examples where you've identified areas for improvement and implemented changes that led to better results. Talk about your analytical approach in reviewing campaign metrics and how you collaborate with teams to enhance performance.

Focus on the importance of clear, concise communication. Explain how you approach building relationships, ensuring that clients' needs are understood and met, and how you handle feedback or concerns during a campaign.

Briefly detail the tools you have experience with, such as Google Analytics or specific ad management software. Explain how you leverage these tools for effective tracking of campaign performance and reporting insights to stakeholders.

Highlight your organizational skills, ability to prioritize tasks, and methods for staying calm under pressure. Share a relevant scenario where you successfully managed a deadline and delivered quality results.

Demonstrating familiarity with StackAdapt's offerings is vital. Discuss the various channels and advertising solutions provided by the company, and express your enthusiasm about being part of such an innovative platform.

Mention favorite resources such as industry blogs, podcasts, webinars, or news platforms you follow. The goal is to show your passion for the industry and how you actively engage in ongoing learning.

Describe a specific campaign, your role in it, the challenges faced, and how you contributed to its success. Use metrics or outcomes to provide concrete evidence of your impact.

Reflect on aspects you find fulfilling in this role—like problem-solving for clients, driving results, or the thrill of learning new technologies. Personal motivations become powerful proof of your passion for the role.