Programmatic Account Manager, Canada - Bilingual (French/English)

As a Programmatic Account Manager at StackAdapt, your primary responsibilities include being the main point of contact for your client portfolio, designing unique campaign strategies, and optimizing ad campaigns to meet identified KPIs. You'll engage regularly with clients to provide updates, strategic solutions, and identify upselling opportunities. This role also encompasses managing multiple verticals in Quebec and ensuring client satisfaction through exceptional service and regular performance reporting.

To be considered for the Programmatic Account Manager position at StackAdapt, candidates should have at least 3 years of experience in Real Time Bidding and programmatic advertising, combined with professional fluency in both French and English. Familiarity with platforms like Google AdWords and Facebook Ads is essential, as is a solid track record in managing client relationships and delivering service excellence. A background in analyzing campaign performance and the ability to communicate technical concepts effectively is also required.

StackAdapt is committed to the continuous learning of its employees, especially for Programmatic Account Managers. The company offers a robust training and onboarding program, access to StackAdapt’s programmatic courses, and support for personal development initiatives such as attending conferences and courses. Furthermore, employees benefit from a friendly and supportive company culture that prioritizes employee well-being.

At StackAdapt, Programmatic Account Managers can expect a remote-first work environment that emphasizes flexibility and work-life balance. The company celebrates diversity and encourages inclusion, providing a culture where everyone's unique backgrounds and viewpoints are valued. Team members enjoy the perks of a collaborative atmosphere, social events, and opportunities to thrive within a dynamic digital advertising landscape.

The Programmatic Account Manager position at StackAdapt may require up to 20% travel, primarily for in-person client meetings, presentations, and training sessions. This travel ensures that you can build strong relationships with clients and effectively support their advertising needs.

In responding to this question, emphasize your hands-on experience with Real Time Bidding and your proficiency in various DSPs. Highlight specific instances where you successfully managed programmatic campaigns, detailing the tools you have used, the outcomes achieved, and any strategies that led to improved performance.

Discuss your analytical abilities in assessing campaign performance metrics. Explain how you utilize data to make informed decisions on budget allocation, targeting, and creative strategies. Provide examples of past optimizations that resulted in significant improvements in campaign outcomes.

Highlight the importance of clear and transparent communication in fulfilling client needs, addressing concerns promptly, and establishing trust. Share examples of how you maintained client satisfaction and built strong relationships through effective communication strategies in your previous roles.

In your answer, explain your methods for staying current, such as following industry publications, attending webinars, and participating in networking events. Mention any specific resources or communities that you find particularly valuable for gaining insights and trends in digital advertising.

Provide a specific example of a past campaign in which you were heavily involved, detailing the objectives, strategies employed, and the results achieved. Use measurable metrics to showcase the success and explain the role your contributions played in reaching the goals.

Discuss your approach to understanding client needs and goals, which can open avenues for upselling additional services. Sharing how you incorporate regular check-ins and performance reviews could provide insights into where value can be added will help demonstrate your proactive approach.

Share your strategies for managing difficult conversations by emphasizing active listening and empathy. Explain how you approach conflict resolution, ensuring that clients feel heard while also working towards a constructive outcome.

Mention any specific tools or software you have experience with, including any relevant platforms like StackAdapt, Google Analytics, or other reporting dashboards. Provide examples of how you've effectively used these tools to generate insights that drive campaign decisions.

Illustrate your collaborative nature and ability to work with various stakeholders, sharing how you’ve worked with teams like Sales, Creative, or Product Development in the past. Enthusiastically discuss the importance of collaboration in achieving campaign success.

Express your knowledge of the StackAdapt platform’s capabilities and unique features, including its multi-channel solutions. Share any experience you have using the platform, even if observational, and express your enthusiasm to fully utilize it for client campaigns.