Growth Marketing Manager
About Starry:
Starry is reinventing how people connect to the internet. Our mission focuses on two things — first, on being an internet service provider committed to simplicity, transparency, and delight, and second, on providing high-speed internet to underserved communities both locally, nationally and globally. We approach our mission with a cutting-edge wireless technology, user experience designed to delight, and a diverse and intellectually curious company culture.
Who we’re looking for:
Starry is seeking a Growth Marketing Manager to join our lean, but mighty Growth team, reporting to the Head of Growth. We're not just looking for a channel manager; we seek a growth generalist with an intrinsic understanding of what fuels startups and the visions that drive them. The Growth Marketing Manager will be an instrumental player in architecting and building a repeatable growth engine to attract new customers across our B2C and B2B businesses.
What you’ll do:
- Strategic Growth Planning: Develop and execute demand generation strategies tailored to startups and finance teams, focusing on long-term, sustainable growth.
- Full-funnel Campaign Creation and Execution: Design and implement campaigns that resonate with our ICP across the marketing funnel, from building awareness to activation.
- Channel Experimentation: Explore and test various marketing channels to identify the most effective and efficient ways to reach and engage our target audience.
- Data-Driven Optimization: Leverage data and analytics to continuously refine strategies, making data-backed decisions to improve campaign performance, lead quality, and overall channel ROI.
- Sales Enablement: Partner with the Sales team to ensure a seamless flow of quality leads that contribute directly to sales pipeline and revenue goals.
- Marketing technology innovation: Continually scout cutting-edge demand generation tactics and tools and integrate these to keep Rho at the forefront of our market segment.
- Cross-Functional Collaboration: Work closely with creative, field marketing, revenue operations, and product teams to increase awareness, engagement and resonance with our campaigns and offerings.
Experience required:
- 3-5 years of experience in demand generation or growth marketing, preferably in startup environments
- Proven track record of success in small, agile GTM teams with a history of executing on acquisition tactics from 0 to 1
- Strong critical thinking skills and growth mindset
- Ability to quickly adapt to new tools and technologies
- Strong background in CRM and marketing automation tools, with HubSpot and Salesforce knowledge considered a significant advantage.
- Excellent communication and collaboration skills
- Analytical mindset with the ability to derive actionable insights from data
Happy Interneting!
Pay range: $125,000.00 to $150,000.00 annually. Final salary will be based on a variety of factors, including experience, education, and training.
Disclaimer: This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee.
Starry, Inc. is an equal employment opportunity employer and does not discriminate against any applicant because of race, creed, color, age, national origin, ancestry, religion, gender, sexual orientation, disability, genetic information, veteran status, military status, application for military service or any other class protected by state or federal law.
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At Starry, we're on a mission to redefine how everyone connects to the internet, aiming to bring simplicity, transparency, and joy to every experience. As a Growth Marketing Manager, you'll play a key role in our lean yet dynamic Growth team, reporting directly to the Head of Growth. We're in search of a growth generalist who not only possesses a solid understanding of the startup landscape but also has the vision and passion required to build a sustainable growth engine. Your responsibilities will include crafting targeted demand generation strategies that speak to startups, executing full-funnel marketing campaigns, and continuously experimenting with new marketing channels. Your analytical mindset will empower you to use data and insights to refine our strategies, ensuring that every campaign is optimized for success. You'll collaborate cross-functionally with various teams to enhance awareness and engagement, while also partnering closely with our Sales team to deliver quality leads that drive revenue. If you thrive in a fast-paced, innovative environment and are excited about leveraging your experience to support underserved communities, then we want to hear from you. Join us at Starry and contribute to a truly noble cause while building your career in growth marketing!
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