Marketing Analyst

As a Marketing Analyst at Suger, your primary responsibilities will include managing email campaigns from strategy through to performance analysis. You'll design and execute campaigns that align with Suger’s goals, develop audience segmentation strategies, and monitor key performance indicators. Additionally, you'll work with teams across the company to create effective email templates and ensure compliance with regulations.

To qualify for the Marketing Analyst position at Suger, you should have a Bachelor’s degree in Data Science or Statistics and at least 2 years of experience in email marketing, particularly within a SaaS or tech environment. Much-needed skills include proficiency with email marketing platforms like Apollo and Hubspot, strong analytical abilities, and familiarity with GDPR and CAN-SPAM standards.

Working at Suger offers an exciting and collaborative environment in San Francisco's thriving tech community. As a Marketing Analyst, you’ll be part of a close-knit team dedicated to continuous innovation. You'll have the chance to collaborate with top-tier talent and gain exposure to high-impact projects, all while contributing to the transformation of B2B sales in the cloud marketplace.

In your role as a Marketing Analyst at Suger, you will be using various email marketing tools including Apollo and Hubspot. Additionally, you will work with reporting tools like SQL and Sheets to analyze campaign performance, optimizing strategies based on data-driven insights. This diversity of tools enables you to contribute significantly to Suger’s growth objectives.

Suger fosters a culture of growth and advancement; as a Marketing Analyst, you will have numerous opportunities to develop your skills and take on more responsibilities within the company. With mentorship from experienced team members and exposure to innovative projects, your career can flourish as we continue to expand in the B2B sales market.

When answering this question, be sure to detail specific projects you've worked on, emphasizing your role in campaign design, execution, and analysis. Highlight the tools you've used, any successful metrics you've achieved, and how your efforts contributed to broader marketing goals.

A great way to answer this is by discussing key performance indicators such as open rates, click-through rates, conversion rates, and overall ROI. Share examples of how you've analyzed these metrics to optimize future campaigns.

Explain the methods you employ for audience segmentation, including demographic, behavioral, and psychographic criteria. Mention any tools you’ve used for segmentation and how this has improved your email campaign effectiveness.

Discuss your systematic approach to A/B testing, including how you determine what to test (subject lines, content, CTAs), how you execute tests, and how you analyze the results to inform future campaigns.

Describe the measures you take to comply with regulations like GDPR and CAN-SPAM. Touch on your knowledge of consent management, opt-in processes, and ensuring privacy is respected in all campaigns.

Mention resources you utilize such as industry blogs, webinars, and conferences. This shows your commitment to continuous learning and adapting to the fast-changing landscape of email marketing.

Discuss strategies you've employed to improve email deliverability rates, such as using verified email addresses, maintaining a clean subscriber list, and optimizing email content to avoid spam filters.

Share a specific example of a campaign you managed, highlighting the goals, strategy, execution, and results. Focus on what made it successful and any insights gained from the experience.

Explain your familiarity with various email marketing platforms, specifically mentioning any you have used like Apollo, Hubspot, or others. Discuss what features you find most valuable in these tools.

Discuss the steps you take to analyze why a campaign underperformed, such as looking at metrics and audience engagement. Share how you would pivot your strategy for future campaigns based on your findings.