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Lead Content Designer

Our Product Design team is dedicated to solving problems and bringing innovative visions to life. Specializing in all aspects of product design, including UX, UI, and content, they constantly take on new challenges and seek creative solutions to help our users. This skilled group of professionals thinks outside the box and generates unique ideas grounded in deep user insights. 

They value the ability to see beyond the current state of things and imagine what could be. By combining their problem-solving skills with a visionary mindset, they create designs that not only address immediate needs but also have the potential to shape the future. Through user research, Content Designers shape content strategy and user-centric experiences that deliver meaningful impact.


If you want to:
  • Write product copy and prepare it for A/B tests;
  • Manage a dedicated team of content designers by establishing workflows and QA processes, driving objectives and key results, supporting task delivery, managing the backlog, and conducting reviews;
  • Ensure the content designer’s team wellbeing and continuous professional development;
  • Maintain high quality and timely delivery of all UX copy;
  • Build and maintain a backlog of content design tasks in cooperation with key stakeholders;
  • Collaborate with different internal teams on various projects;
  • Generate data-based insights for content optimization;
  • Ensure correct and consistent product documentation.


And you can check off:
  • Proven 5+ years of experience in UX writing;
  • Ability to read, analyze & draw conclusions from user research;
  • Experience writing content for web and mobile;
  • Outstanding interpersonal, spoken, and written English communication skills;
  • Goal-oriented and data-driven growth mindset;
  • Excellent time management and planning skills;
  • Empathy for the user;
  • Insatiable curiosity, preferably involving tech or cybersecurity.


Here’s the deal:
  • Growth and learning opportunities: time dedicated to learning, conferences, online learning platforms, and books for your professional development;
  • Health and wellness: we want you to feel and be your best. That's why we offer various benefits, from online workouts, a physical coach and a gym to regular mental health checks;
  • Tools of your choice: choose technical equipment and the tools you need to do your best;
  • Community and celebrations: get ready for long-lasting traditions such as yearly workation, Friday get-togethers, various team buildings and company celebrations;
  • Convenient commuting: traveling from point A to point B can be a pain. That’s why, depending on your unique circumstances, we compensate part of your public transport costs;
  • Work-life balance: as a general rule, we work based on a 3+2 hybrid model. And let’s not forget the WFA policy – an opportunity to work from anywhere in the world;
  • Premium Surfshark accounts: for you, your family, and friends;
  • Gross salary: 3480-4500 Eur/month for the Lithuanian market. It may vary depending on your skills, experience, or location. 


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CEO of Surfshark
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Vytautas Kaziukonis
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Average salary estimate

$47800 / YEARLY (est.)
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$41600K
$54000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Lead Content Designer, Surfshark

If you're an imaginative and strategic thinker looking for a role that challenges you to shape the future of content design, then the Lead Content Designer position with our Product Design team may be the perfect fit for you! We pride ourselves on solving problems through innovative design, focusing on user-centric approaches within UX and UI. In this role, you'll lead a dedicated team of talented content designers, ensuring efficient workflows while also nurturing their professional growth. Your daily responsibilities will involve writing engaging product copy, preparing content for A/B testing, and managing a backlog of content design tasks in collaboration with key stakeholders. With at least 5 years of experience in UX writing, you'll be able to analyze user research, driving optimization through data insights. As the Lead Content Designer, your creativity will help shape impactful user experiences, while your excellent communication skills will ensure collaboration across various internal teams. Plus, you’ll enjoy a variety of perks that support both your personal and professional development, including opportunities for continuous learning, health and wellness benefits, and a flexible hybrid work model. If you have an insatiable curiosity for tech or cybersecurity, this could be your chance to join a community dedicated to making a difference through impactful content.

Frequently Asked Questions (FAQs) for Lead Content Designer Role at Surfshark
What qualifications do I need to become a Lead Content Designer at your company?

To become a Lead Content Designer at our company, you'll need a proven track record of 5+ years in UX writing. A strong ability to analyze user research data to draw conclusions, alongside experience creating content for both web and mobile platforms, is essential. Furthermore, excellent communication skills in English, both spoken and written, along with a goal-oriented, empathetic, and data-driven mindset, are crucial for this role.

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What are the primary responsibilities of a Lead Content Designer at your company?

As a Lead Content Designer, your key responsibilities include writing product copy, preparing it for A/B test scenarios, managing workflows and task delivery for your team, ensuring their well-being and professional development, and maintaining the quality of UX copy delivered. You'll also collaborate with different internal teams to generate insights for content optimization and ensure that all product documentation is accurate and consistent.

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How important is teamwork for the Lead Content Designer role?

Teamwork is extremely important for a Lead Content Designer. You will work closely with your team of content designers, as well as various internal teams on projects. Effective collaboration is crucial not only for maintaining high-quality output but also for fostering a supportive environment that encourages continuous professional development and innovative problem-solving.

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What kind of growth opportunities can I expect in the Lead Content Designer position?

In the Lead Content Designer position, you can expect ample growth opportunities, including dedicated time for learning, access to conferences, online educational platforms, and resources like books to help advance your skills. Your role is designed to inspire professional development, empowering you and your team to stay ahead in the ever-evolving field of UX and content design.

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Can you tell me about the work-life balance for a Lead Content Designer at your company?

We highly value work-life balance for our Lead Content Designers. Generally, we operate on a 3+2 hybrid work model, allowing for flexibility in your work environment. Our work-from-anywhere policy also lets you be productive from any location you choose, complemented by our focus on ensuring mental and physical well-being through various benefits and community activities.

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Common Interview Questions for Lead Content Designer
Can you describe your experience with UX writing?

In your response, highlight specific projects or roles where you developed UX copy, emphasizing how your writing improved user experience. Be prepared to discuss the methodologies you used to understand user needs, as well as any analytics or research that guided your decisions.

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How do you handle constructive criticism regarding your writing?

A good approach to answering this question is to demonstrate openness and willingness to learn. Share examples where you received feedback and how you applied it to improve your work, illustrating your respect for collaborative efforts and team dynamics.

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What strategies do you implement for A/B testing content?

Discuss your process for developing hypotheses and your approach to analyzing data from A/B tests. Highlight any tools you use, the critical metrics you focus on, and how these strategies lead to improved content effectiveness.

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Give an example of a successful project you led as a content designer.

When answering, showcase a specific project where your leadership impacted the outcome. Focus on detailing your role, the challenges faced, the strategies implemented, and how user feedback influenced the final design.

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How do you prioritize tasks in your content design workload?

Outline your organizational strategies, such as using backlogs or other task management systems. Emphasize your ability to balance deadlines with quality, and provide examples of how you've effectively managed competing priorities.

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What role does user research play in your content design process?

Discuss your approach to user research, including what methods you find most valuable (e.g., surveys, interviews, usability testing). Highlight how the findings inform your writing and overall content strategy, providing hard evidence of your user-centered approach.

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How do you ensure consistency in your UX content across different platforms?

Here, emphasize your commitment to clear guidelines and style guides. Discuss previous experiences working with cross-platform teams and how you maintain brand voice and messaging consistency in your UX content.

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What’s your approach to mentoring junior content designers?

In your answer, convey your passion for empowering others. Highlight techniques you use to mentor, such as conducting review sessions, establishing feedback loops, or setting up collaborative projects to foster skill development in your junior colleagues.

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How do you stay updated with trends in UX writing and content design?

Mention specific resources you use, such as blogs, podcasts, or communities in the industry, as well as any courses you've taken. Mention how you apply what you learn to enhance your content strategy—this shows commitment to continual improvement.

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Why do you want to work as a Lead Content Designer in our company?

Your answer should reflect your genuine interest in the company’s mission and values. Highlight aspects of the company culture you admire, the challenges that excite you, and how you believe your background and skills will make a positive impact.

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Our dream is a world where people have full control of their digital lives. That's why we humanize digital security to make it accessible to all.

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Full-time, hybrid
DATE POSTED
January 6, 2025

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