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Senior Research Manager - Brand Tracking

Suzy puts the voice of your consumer at your fingertips.  Whether you’re a novice or an expert researcher, our platform brings advanced tools together with the highest quality audience to deliver insights in minutes.  Some of the biggest brands in the world use Suzy to deliver breakthrough products and experiences backed by data-driven decisions. Learn more at www.suzy.com.

Suzy is a growth-stage SaaS company that is disrupting the consumer market research space by helping its customers tap the power of human intelligence so they can make better decisions, informed by data and insight. Some of the biggest brands in the world use Suzy’s market research platform to deliver breakthrough products and experiences backed by data-driven decisions.

We’re hiring a Senior Research Manager, Brand Tracking to play a key role in designing, managing, and executing customer brand tracking research projects. This individual contributor role will focus on delivering deep insights that help our clients optimize their brand strategies and make data-driven decisions.

Responsibilities

  • Design and execute brand tracking studies, ensuring they meet client objectives and are aligned with best practices in the industry.

  • Analyze and interpret data to provide actionable insights that address clients’ critical business questions.

  • Develop compelling PPT presentations to communicate key findings and recommendations to clients.

  • Manage the end-to-end research process, including project scoping, questionnaire design, data collection, analysis, and reporting.

  • Collaborate with internal teams to ensure research projects are executed efficiently and meet high-quality standards.

  • Serve as a subject matter expert in brand tracking research, providing guidance and insights to clients and internal stakeholders.

  • Stay current on industry trends and methodologies to continuously improve the quality of research and insights delivered.

Requirements

  • Bachelor’s Degree in a relevant field, or equivalent.

  • 8+ years of experience in market research, with a strong focus on brand tracking and consumer insights.

  • Proven expertise in designing and managing brand tracking studies for enterprise clients.

  • Exceptional analytical skills with the ability to distill critical insights from data and present them in a clear, actionable manner.

  • Strong organizational skills and attention to detail.

  • Excellent verbal and written communication skills, with experience presenting to clients.

  • Ability to work independently with a high degree of initiative.

  • A collaborative mindset, with the ability to work effectively with cross-functional teams.

  • Problem-solving skills, a positive attitude, and a sense of humor are essential.

Suzy puts the voice of your consumer at your fingertips.  Whether you’re a novice or an expert researcher, our platform brings advanced tools together with the highest quality audience to deliver insights in minutes.  Some of the biggest brands in the world use Suzy to deliver breakthrough products and experiences backed by data-driven decisions. Learn more at www.suzy.com.

Benefits:

  • We take care of our employees and their families. We have generous health dental and vision benefits, and our 401K plan vests immediately

  • A friendly, fun, and collaborative work environment that allows for frequent exposure to executives

  • The opportunity to make an immediate impact as a part of a fast-growing company

  • The target base compensation for this role is $110,500 - $145,000 per year

Suzy is an equal opportunity employer. We are a welcoming place for everyone, and we do our best to ensure all people feel supported and connected at work. 

Suzy is committed to protecting its customers, employees, partners, and the company as a whole, from damaging acts that are intentional or unintentional.  Effective security is a team effort involving the participation and support of every user who interacts with company information/data and systems. It is the responsibility of each individual to help protect company information assets.

#LI-Remote #LI-LH1

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Average salary estimate

$127750 / YEARLY (est.)
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$110500K
$145000K

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What You Should Know About Senior Research Manager - Brand Tracking , Suzy

At Suzy, we’re on a mission to put the voice of your consumer right at your fingertips! As a Senior Research Manager - Brand Tracking, you'll have the thrilling opportunity to work with some of the biggest brands out there, helping them to shape their products and strategies based on real data-driven insights. In this role, you’ll design and lead brand tracking research projects that not only meet client expectations but push the envelope in consumer insight trends. With over 8 years of experience under your belt, you’ll dive deep into data analysis and interpretation, providing crystal clear presentations packed with actionable insights to guide our clients' critical business decisions. You’ll also be the go-to expert, collaborating with our awesome internal teams to ensure we’re executing superior research practices. And don’t worry, you’ll be supported in a fun, friendly workplace that values initiative and creativity. Whether you're crafting compelling presentations or innovating new research methodologies, your expertise will drive success for our clients and elevate Suzy as a leader in the market research space. With benefits that take care of you and your family and a chance to make a real impact in a fast-growing company, this is one unique opportunity you won't want to miss! Join us in transforming how companies understand their consumers!

Frequently Asked Questions (FAQs) for Senior Research Manager - Brand Tracking Role at Suzy
What does a Senior Research Manager - Brand Tracking do at Suzy?

As a Senior Research Manager - Brand Tracking at Suzy, your primary role involves designing and executing brand tracking studies that align with client objectives. You'll analyze data insights, guiding enterprise clients in making data-driven decisions to optimize their branding strategies.

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What qualifications do I need for the Senior Research Manager - Brand Tracking position at Suzy?

To qualify for the Senior Research Manager - Brand Tracking role at Suzy, you'll need at least a Bachelor’s Degree in a relevant field and 8+ years of experience in market research with a strong emphasis on brand tracking and consumer insights.

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How does Suzy support its Senior Research Managers in their roles?

Suzy supports its Senior Research Managers by fostering a friendly and collaborative work environment, ensuring they have the resources needed to design and implement effective brand tracking studies. Regular training and exposure to industry trends enhance their knowledge and skills.

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What skills are essential for the Senior Research Manager - Brand Tracking position at Suzy?

Essential skills include exceptional analytical abilities to distill insights from data, strong organizational skills, excellent communication for crafting presentations, and the capacity to collaborate effectively across teams—all crucial for a Senior Research Manager - Brand Tracking.

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What is the target compensation for a Senior Research Manager - Brand Tracking at Suzy?

The target base compensation for the Senior Research Manager - Brand Tracking position at Suzy ranges from $110,500 to $145,000 per year, reflecting our commitment to attracting top talent.

Join Rise to see the full answer
What kind of projects will I manage as a Senior Research Manager - Brand Tracking at Suzy?

In your role as a Senior Research Manager - Brand Tracking at Suzy, you will manage end-to-end research processes, including project scoping, questionnaire design, data collection, analysis, and reporting, ensuring high-quality outputs for our clients.

Join Rise to see the full answer
Is Suzy an equal opportunity employer for the Senior Research Manager - Brand Tracking role?

Yes, Suzy is committed to being an equal opportunity employer, promoting a workplace where all individuals feel supported and valued, regardless of their background, in the Senior Research Manager - Brand Tracking position or any other roles.

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Common Interview Questions for Senior Research Manager - Brand Tracking
Can you describe your experience with brand tracking studies?

When discussing your experience with brand tracking studies, provide specific examples that highlight your role in designing the study, managing data collection, and presenting insights. Focus on how your contributions led to actionable strategies for clients.

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What methodologies do you prefer when conducting market research?

Share your preferred methodologies by discussing specific techniques you’ve successfully used in the past. Explain why these methods are effective in yielding reliable data and how they align with current trends in brand tracking.

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How do you ensure your research meets client objectives?

To ensure research meets client objectives, outline your approach in the initial project scoping phase, emphasizing close collaboration with clients to understand their needs and expectations before finalizing study designs.

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Can you walk us through how you analyze data for brand tracking?

In your response, describe your analytical processes, such as using statistical tools or software. Highlight how you identify trends and key metrics that are essential for delivering clear insights to clients.

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How do you communicate findings from your research?

When communicating findings, detail your methods for creating presentations. Focus on how you ensure clarity and engagement while delivering actionable recommendations that resonate with your clients’ business strategies.

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What challenges have you faced in market research, and how did you overcome them?

Address challenges by discussing a specific instance in research where obstacles arose, such as data inconsistencies or timeline constraints, and explain your problem-solving strategies to navigate these issues effectively.

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How do you stay updated on trends in market research?

Discuss your methods for staying current, such as attending industry conferences, subscribing to relevant publications, or joining professional networks that focus on innovations in brand tracking and market research.

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Describe your experience working collaboratively with cross-functional teams.

Highlight any successful projects where teamwork was key. Discuss how you communicated effectively with team members and integrated insights from other functions into your research practice.

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How do you handle feedback from clients on your research findings?

Explain your approach to client feedback, emphasizing open communication and a readiness to make adjustments to research methods or analyses based on constructive criticism to better meet their needs.

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What inspires you to work in brand tracking research?

Share what motivates you in this field—perhaps a passion for understanding consumer behavior or the thrill of helping brands connect more deeply with their customers through data-driven insights. This will showcase your enthusiasm for the role.

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Full-time, remote
DATE POSTED
November 28, 2024

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