Business Development Representative, PIM/MDM

The Business Development Representative (BDR) at Syndigo is responsible for driving new Enterprise client acquisitions for our PIM/MDM solutions. This involves identifying promising brands, conducting outreach through email and cold calls, and working collaboratively with our Enterprise Account Executives to create pathways for new partnerships.

A successful Business Development Representative at Syndigo needs strong sales skills, particularly in B2B environments. Key skills include the ability to research and prospect effectively, enthusiasm for client outreach, and a drive for generating new opportunities. A background in SaaS sales, along with a desire to grow within the industry, is preferred.

The Business Development Representative role at Syndigo offers a hybrid work environment, requiring two days per week in our Chicago office. This setting promotes collaboration with colleagues while also allowing flexibility to work from home, ensuring a balanced and productive work atmosphere.

At Syndigo, new Business Development Representatives receive comprehensive onboarding and training programs, focusing on our products, sales techniques, and industry best practices. Ongoing support and coaching from experienced team members ensure that you have all the tools you need to succeed in your role.

Syndigo places a strong emphasis on career development, offering Business Development Representatives clear pathways for advancement into higher sales roles or specialized positions. Our focus on fostering talent allows you to explore different avenues within the company as you build your career.

Diversity, equity, and inclusion are core values at Syndigo. We strive to create an authentic work environment where new ideas and perspectives are embraced. Our commitment to these principles helps foster a culture of innovation, making Syndigo an exciting place to develop professionally.

As a Business Development Representative at Syndigo, you'll have access to a designated tech stack designed to enhance outbound efficiency. This includes CRM software, email outreach tools, and analytics platforms that support effective prospecting and client engagement efforts.

When answering this question, focus on specific sales experiences that relate to B2B scenarios, highlighting your role in generating leads, closing deals, and any unique strategies you employed. Demonstrating quantifiable achievements, such as exceeding sales targets, will strengthen your response.

Explain your approach to lead prioritization, discussing factors such as company fit, potential revenue, and previous engagement level. Show that you use data-driven decision-making and strategic thinking to identify which leads to focus on first.

Share your personal strategies for successful cold calling. Emphasize preparation techniques, how you personalize your pitches, and any follow-up practices that help to build rapport and increase the likelihood of a successful conversation.

Be prepared to share a specific scenario where you faced rejection, focusing on how you processed the experience and what you learned from it. Highlight the importance of resilience and maintaining a positive outlook for future opportunities.

Discuss the personal motivation techniques you use, such as setting daily goals, celebrating small wins, and maintaining a positive mindset. Talk about how you keep yourself engaged with your work and motivated in facing the challenges of sales.

Demonstrating knowledge about Syndigo's PIM/MDM solutions will impress interviewers. Make sure to research and highlight how our technology improves the commerce ecosystem, focusing on its benefits to both brands and retailers.

Illustrate how you align with team members, such as Account Executives, providing examples of collaborative efforts in past roles. Highlight the importance of communication and how shared goals foster a cohesive and effective sales strategy.

Showcase your ability to break down complex information and tailor your communication to your audience. Emphasize your skills in translating technical details into benefits that resonate with clients’ needs.

Talk about the research tools and methods you utilize, such as LinkedIn, industry reports, and company websites. Demonstrate your proactive approach in gathering insights that inform your outreach strategy.

Illustrate your openness to feedback by providing examples of how you’ve used advice from peers or managers to refine your sales approach. Discuss the importance of continuous improvement in achieving sales success.