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Digital Product Manager

The Taylor Morrison Brand Marketing and Communications team is redefining the way consumers shop for and buy new homes in a more customer-centric, digitally-enabled way. We’re steadfast on creating frictionless customer experiences through digital solutions across all our customer interactions. We are looking for an experienced Product Manager to take our digital product experience to the next level. In this role, you'll drive measurable improvements to core features and functionality across our current digital products, balancing user needs, technical constraints, and business goals. If you are looking for an opportunity to be part of a passionate and fun team on a mission to reimagine digital home buying experiences for home shoppers now and into the future, then this is the role for you!We are looking for an experienced Digital Product Manager to take our digital product experience to the next level. In this role, you'll drive measurable improvements to core features and functionality across our current digital products, balancing user needs, technical constraints, and business goals. If you are looking for an opportunity to be part of a passionate and fun team on a mission to reimagine digital home buying experiences for home shoppers now and into the future, then this is the role for you! We trust that as a Digital Product Manager you will: (responsibilities): Collaborate with internal teams (Engineering, Marketing, Design, QA, etc.) on new and existing digital products and features. Develop and communicate a product strategy aligned with company goals, market trends, and customer needs. Maintain and prioritize a product roadmap, balancing customer impact, business value, and resource constraints. Manage the day-to-day product lifecycle by defining requirements, creating user stories, and working with development teams to deliver features on time and to spec. Champion a user-centric approach, collaborating with UX/UI teams to ensure designs align with user needs and product goals. Define and track key performance indicators (KPIs) to measure product success and use data insights to refine the product strategy. Conduct research to understand homebuyer challenges, identify user needs, and analyze the competitive landscape. Identify opportunities to improve processes, tools, and methodologies to enhance the efficiency of the digital product team. Other duties as assigned. Qualifications: At a Minimum, We’d Like You to Have: 5+ years of Product Manager experience in a B2C environment. Strong background in web product design and development. Data-driven decision-making, with a focus on analytics and research. Proven ability to build strong partnerships with cross-functional teams (design, engineering, leadership). Proficiency with product and project management tools. Strategic thinker with a track record of translating vision into action with strong execution skills and attention to detail. Experience conducting competitive analysis and user research. What you will need: (competencies, behaviors & attributes) Ethics & Integrity Passion Relentless/Perseverance Strategic Thinking Will Have Responsibilities Such As Planning the work Determining work techniques Apportioning work among employees Determining the types of equipment to be used in performing work, or materials needed Planning budgets for work Monitoring work for legal or regulatory compliance Essential Functions Successful job applicants will be able to perform these functions. Reasonable accommodations will be made to enable individuals with disabilities to perform the essential functions. Report to Division/Corporate Office/Community daily and adhere to schedule Ability to access, input, and retrieve information from a computer and/or electronic device Ability to have face to face conversations with customers, co-workers and higher-level manager Ability to sit or stand for long periods of time and move around work environment as needed FLSA Status: Exempt Physical Demands: Must be able to able to remain in a stationary position 50% of the time The ability to frequently lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds *Taylor Morrison experience and/or successful completion of training program may override required education and/or experience requirement. Job descriptions are not intended as, nor should be construed to be, exhaustive lists of all responsibilities, skills, efforts, or working conditions associated with a job. They are intended to be accurate reflections of those principal job duties and responsibilities essential for making fair pay decisions about the job.

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What You Should Know About Digital Product Manager, Taylor Morrison

Join Taylor Morrison as a Digital Product Manager in Gila County, AZ, where you’ll play a pivotal role in transforming how customers experience and purchase homes. Our Brand Marketing and Communications team is driven to provide seamless, digitally-enabled customer journeys that truly resonate with the needs and wants of today’s home shoppers. In this vibrant and collaborative environment, you'll tackle the challenges of enhancing our digital products, ensuring they meet user requirements while aligning with our business goals and technical realities. Imagine being at the forefront of redefining the home buying process, working alongside enthusiastic teams in engineering, design, and more. Your main responsibilities will include developing a cohesive product strategy, prioritizing features that provide maximum customer value, and managing the entire product lifecycle to ensure timely delivery. With a strong focus on user experience, you'll champion user-centric design by collaborating closely with UX/UI teams. If you have 5+ years of experience in product management, a knack for data-driven decision-making, and a passion for making impactful changes in the digital landscape, we want to hear from you! This is not just a job; it's your opportunity to innovate and create lasting memories for homebuyers while enjoying a dynamic culture at Taylor Morrison.

Frequently Asked Questions (FAQs) for Digital Product Manager Role at Taylor Morrison
What are the responsibilities of a Digital Product Manager at Taylor Morrison?

As a Digital Product Manager at Taylor Morrison, your responsibilities will encompass crafting and communicating a product strategy that aligns with market trends and customer needs. You’ll work collaboratively with cross-functional teams like engineering, design, and marketing to enhance our digital products' core features. Managing a product roadmap and tracking key performance indicators (KPIs) to measure success will also be essential. This role offers a chance to redefine user experiences, making your contributions incredibly significant in the home buying journey.

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What qualifications are required for the Digital Product Manager position at Taylor Morrison?

To thrive as a Digital Product Manager at Taylor Morrison, you should have at least 5 years of experience in a product management role within a B2C environment. A solid background in web product design and development is crucial, alongside proven analytical skills for informed decision-making. Familiarity with product and project management tools, a strategic mindset, and an aptitude for building relationships across departments are also key qualifications to succeed.

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How does Taylor Morrison foster a collaborative environment for Digital Product Managers?

Taylor Morrison places immense value on collaboration, especially for roles like the Digital Product Manager. You will engage with teams across engineering, design, and marketing to drive initiatives and enhance user experiences. The company encourages open communication and brainstorming sessions to ensure that product strategies are comprehensive and aligned with customer needs. Building strong partnerships within the organization is a great way to leverage diverse perspectives and foster innovation.

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What is the expected work style of a Digital Product Manager at Taylor Morrison?

A successful Digital Product Manager at Taylor Morrison will adopt a flexible and strategic work style. You’ll be navigating through daily project management while balancing long-term product strategy. Expect to switch between technical discussions and creative brainstorming, regularly interact with other departments, and utilize data-driven approaches to refine product strategies. This role is ideal for someone who thrives in a dynamic, fast-paced environment, and possesses the ability to stay focused on user-centric approaches.

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What opportunities for growth exist for a Digital Product Manager at Taylor Morrison?

At Taylor Morrison, growth opportunities for a Digital Product Manager are abundant. You’ll gain exposure to various aspects of product development and enhance your skills in user research, competitive analysis, and product lifecycle management. The company culture emphasizes professional development, giving you a platform to attend workshops, contribute to major projects, and even mentor junior team members. The potential to influence significant changes within the organization makes this role a launching point for future leadership opportunities.

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Common Interview Questions for Digital Product Manager
How do you prioritize features when developing a product roadmap?

When prioritizing features, assess customer impact, business value, and resource constraints. Use frameworks like the MoSCoW method or a data-driven approach analyzing customer feedback and KPIs to determine which features will deliver the most value. Articulating your decision-making process in interviews demonstrates your strategic thinking as a Digital Product Manager.

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Can you describe your experience with cross-functional teams?

Be specific about your experiences collaborating with engineering, design, and marketing teams. Explain how you facilitated communication, resolved conflicts, or led projects that required input from various departments. Highlight your role in achieving shared goals and ensuring the product's success.

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What strategies do you use for user research?

Discuss your preferred methods of user research, such as surveys, interviews, or usability tests. Emphasize your commitment to understanding user pain points and preferences. Share an example of a research initiative you led that directly informed product development decisions.

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How do you measure the success of a digital product?

Success can be measured using key performance indicators (KPIs) like user engagement, conversion rates, and customer satisfaction scores. Describe how you define these metrics and your methods for collecting and analyzing data to make informed product decisions.

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What challenges have you faced in managing a digital product?

Use a specific example to highlight a challenge you encountered, such as a tight deadline or unforeseen technical issue. Detail the steps you took to navigate the situation, emphasizing your problem-solving skills and ability to adapt under pressure as a Digital Product Manager.

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How do you ensure your products align with customer needs?

Talk about conducting regular user interviews and feedback sessions to stay in tune with user needs. Share how you used this feedback to adjust product features or strategy, illustrating your user-centric approach.

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What role does data play in your product management process?

Data is integral in guiding product decisions. Explain how you utilize analytics tools to gather insights, and provide examples of how data shapes your strategies and improves user experiences. Showcase your ability to leverage data for informed decision-making as a Digital Product Manager.

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Can you discuss a time you influenced stakeholders on a product decision?

Describe a situation where you persuaded stakeholders to adopt a particular feature or direction using data, user feedback, or case studies. Emphasize your communication skills and ability to advocate for user-centric decisions in a collaborative environment.

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What project management tools do you prefer and why?

Be ready to discuss your familiarity with tools such as JIRA, Asana, or Trello. Elaborate on how these tools help you manage workload, enhance team collaboration, and track project progress as a Digital Product Manager.

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How do you stay updated with trends in digital product management?

Demonstrate your commitment to continuous learning by mentioning industry blogs, webinars, or conferences you follow. Discuss any networking or professional organizations you’re part of to showcase your passion for staying informed and evolving in the field.

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Taylor Morrison is a national homebuilder and land developer with a whole lot of heart and the fearlessness to challenge the status quo. Whether we’re supporting our customers on the cusp of change to Make Moves, inspiring our team members to upho...

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DATE POSTED
April 13, 2025

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