Marketing Manager

As a Marketing Manager at Flatiron School, your responsibilities will include managing marketing projects for university partnerships, designing and executing lead acquisition campaigns, ensuring website content aligns with brand standards, and collaborating with different teams to enhance our marketing strategies. You'll utilize tools such as Google Analytics to track performance and apply SEO best practices to improve our search rankings.

To be considered for the Marketing Manager role at Flatiron School, you'll need a Bachelor’s degree in Marketing or a related field, along with 3-5 years of experience in a marketing role, preferably in higher education. Proficiency in project management, website management, and familiarity with marketing tools like Google Ads and social media platforms is crucial.

In the Marketing Manager role at Flatiron School, you will be implementing a variety of multi-channel marketing strategies. This includes managing social media platforms such as Discord and LinkedIn, executing email marketing campaigns, and running paid advertising on platforms like Google Ads and LinkedIn Ads to nurture leads and recruit new students.

The work environment for a Marketing Manager at Flatiron School is dynamic and remote, encouraging collaboration across various teams. You'll work closely with university partners and internal departments like sales and admissions, integrating your marketing strategies into a broader mission of helping students embark on their tech careers.

Flatiron School is committed to diversity and inclusion in all hiring practices. We encourage applications from candidates of diverse backgrounds and are dedicated to providing equal employment opportunities regardless of race, gender, disability, or any other legally protected characteristic, ensuring a holistic approach to workplace diversity.

The hiring timeline for the Marketing Manager position at Flatiron School is projected for completion by January 31, 2025. We encourage all interested candidates to apply promptly to ensure their applications are considered in this timeline.

As a Marketing Manager at Flatiron School, the expected compensation ranges from $70,000 to $90,000, depending on your experience and qualifications. This competitive salary reflects our recognition of the value that marketing professionals bring to our mission.

When asked about your experience with multi-channel marketing strategies, focus on specific campaigns you've led. Detail how you integrated various channels such as social media, email, and paid advertising, and the results achieved from these efforts. Highlight your analytical approach to measuring success.

In answering how you prioritize projects, demonstrate your organizational skills by discussing techniques you use to assess urgency and importance. Mention tools like Monday.com or similar project management software that help in tracking deadlines and managing tasks efficiently.

To answer this question, discuss your familiarity with SEO best practices, such as keyword research, optimizing meta tags, and creating engaging, quality content. Share specific examples of how these practices improved organic search rankings in your previous roles.

Discuss your systematic approach to analyzing campaign performance by referencing specific metrics you monitor, such as conversion rates and click-through rates. Emphasize your experience using tools like Google Analytics to interpret this data and make informed decisions for adjustments.

When asked about staying current, share the resources you use, like industry blogs, webinars, or networking events. Mention specific marketing communities or platforms that help you keep up-to-date with evolving trends and technologies in the marketing landscape.

Share a specific example of a marketing campaign you've designed. Detail the objective, strategy, execution, and results, focusing on the creativity and analytical skills you employed to achieve success. Be prepared to discuss the lessons learned and how they influenced future campaigns.

To answer this, explain your process for maintaining brand consistency, such as creating style guides or regular reviews of content. Discuss how you collaborate with team members to ensure that every piece of content accurately reflects the company’s brand values.

Highlight the importance of data in your marketing strategies by discussing how you analyze performance metrics to drive decisions. Show your understanding of key performance indicators (KPIs) and how data informs your approach to campaign adjustments.

When asked about engaging content creation, discuss how you tailor content for each platform. Provide examples of the types of posts that work on platforms like Instagram versus LinkedIn and how you measure engagement success through likes, shares, and comments.

Discuss a specific challenge you faced in your marketing career and the steps you took to overcome it. Focus on your problem-solving skills and adaptability, illustrating how you turned a potential setback into a successful learning experience.