Associate Director, Marketing - Mass Appeal

As the Associate Director, Marketing at Mass Appeal, you will oversee marketing efforts for the music division and work closely with artists to execute campaigns. Key responsibilities include defining marketing objectives, collaborating across label teams, managing marketing budgets, executing innovative campaigns, and ensuring alignment with brand standards.

To be considered for the Associate Director, Marketing position at Mass Appeal, you should have at least 5 years of professional marketing experience, ideally within the music industry. A deep understanding of music marketing trends, strong organizational skills, and the ability to work under pressure are also essential qualifications for this role.

The Associate Director, Marketing is instrumental in shaping Mass Appeal's brand strategy by collaborating with the VP of Marketing to define campaign objectives, drive audience engagement, and ensure that all marketing efforts align with the company's vision. Your work will help amplify Mass Appeal's storytelling efforts within the music landscape.

The work environment at Mass Appeal is collaborative and creative, with a focus on nurturing talent and innovation. You'll spend four days a week in the office, allowing for effective teamwork and direct collaboration with your colleagues and artists, all within a vibrant atmosphere that fosters artistic expression.

Mass Appeal is committed to the professional growth of its employees. As the Associate Director, Marketing, you will have access to resources for personal and career development, including mentorship opportunities, workshops, and initiatives through our Counsel of Equity & Progressive Action (CEPA) aimed at fostering an inclusive work environment.

When developing marketing strategies for music releases, I first align with the artist’s objectives and assess target audiences. Then, I analyze market trends and previous campaign performances to inform my strategy. Incorporating cross-platform promotions and creative outreach methods is crucial.

In my previous role, I managed a multi-platform campaign for a new album release that resulted in a 30% increase in streaming engagement. I coordinated with social media, radio, and PR teams to ensure cohesive messaging and utilized data analytics to refine our approach.

I regularly follow industry publications, attend music marketing conferences, and participate in webinars. Networking with other professionals also helps me stay informed about emerging trends and technologies that can enhance our marketing efforts.

I use a variety of tools including social media management platforms, email marketing software, and analytics tools like Google Analytics and Spotify for Artists. These help me track campaign performance and audience engagement effectively.

I establish clear KPIs at the beginning of each campaign, focusing on metrics such as engagement rates, streaming numbers, and audience growth. After the campaign, I analyze these metrics to assess overall effectiveness and gather insights for future campaigns.

Teamwork is vital in executing a marketing campaign. Collaboration with diverse departments ensures that all aspects, from social media to PR, work together seamlessly. Regular check-ins and brainstorming sessions help leverage everyone's strengths.

To handle tight deadlines in marketing, I prioritize tasks based on their urgency and importance. I break bigger projects into manageable parts and communicate with my team to ensure everyone is aligned and focused on timely completion.

I tailor marketing messages by researching audience demographics and preferences. Creating personas helps me understand different segments, allowing me to customize messaging, visuals, and channels to resonate with each group effectively.

My creative process starts with understanding the project's goals and target audience. I brainstorm ideas, often collaborating with designers and content creators. Iterative feedback and adjustments ensure the final materials align with our brand voice and objectives.

In previous roles, I have managed campaign budgets by planning ahead and ensuring all marketing initiatives align with financial constraints. I track spending closely and adjust projects as necessary to maximize impact within budget parameters.