Brand Marketing Manager - Campaign

Internal use only - Grade F

About us

We are The Very Group, and we’re here to help families on a budget get more out of life. We know that our customers work hard for their families and have a lot to balance in their busy lives. That’s why we combine amazing brands and products with flexible payment options on Very.co.uk to help them say yes to the things they love when they need them most.

Role Purpose

Let’s make it sparkle! You will be responsible for facilitating the delivery of market leading Style (FSH - Fashion Sports Home) focused campaigns and activity for Very that deliver customer & commercial growth, elevating Very into a loved, household brand that is first choice for our families.  

Scope of Role:

Since successfully revitalising the brand back in 2023, the Very Brand Marketing team are off to a flying start, most recently unveiling a new Fashion platform ‘Haus of Flamingo’ designed to engage and inspire our Fashion customer through elevated creative and comms. This position will play an integral role in the acceleration of Haus of Flamingo and we’re looking for a new flockstar to help supercharge our sparkle in 2025 and beyond.  

As the Brand Campaign Manager, you will deliver seasonal advertising campaigns and always-on content plans, managing the end-to-end critical path process for each, acting as a true brand champion to ensure we bring sparkle to every single customer touchpoint.  

This role partners with our fabulous flock of internal colleagues including the wider Brand Marketing team, Category, Creative and Partner Brand colleagues, as well as our external agencies across creative, media and brand health.  

Responsibilities include supporting the senior team in delivering insight-led briefs, overseeing and coordinating production and delivery of new brand campaigns and messages across various media channels, acting as a joint custodian of the Very brand. As a key brand champion, you will be responsible for partnering with cross-functional colleagues to deliver activity plans that helps us to drive consistency and cohesion across the Style eco-system, ultimately helping us to reach our brand ambition and annual OKRs. 

Let’s make it sparkle.  

Key Responsibilities

• Campaign Delivery: Partner with Senior Brand Lead to deliver end-to-end 360 campaign and always-on activity.  

• Creative Brief: Briefing, developing and maintaining a consistent creative approach working alongside internal and external creative partners to deliver elevated creative to brand guidelines.   

• Media: Partner with Senior Brand Lead to develop media briefs, review plans and deliver activity to completion.  

• Workflow: Managing stakeholder engagement and approval of media and creative. 

• Reporting: Maintain a rigorous reporting cadence to communicate results internally and externally to showcase the impact of activity, identify optimisations and lay the foundations for future activity.   

• Budget: Manage the Style budget, working closely with Finance, Senior Strategy and Planning Lead and all budget owners to ensure budgets remain on target and reported accurately at period end. Raise and manage agency retainer POs plus ad-hoc requests. 

• Networking & Relationship Management: Working across multiple teams, this role will require confidence in building, nurturing and maintaining relationships both internally and externally to drive cohesion across all channels, driving our style proposition onsite, through product, ATL marketing, influencer, celebrity and social media. 

 Essential Skills 

• Confident, proactive self-starter with an ability to work independently and to a deadline.  

• Strong organisation and prioritisation skills with the ability to work in a fast-paced, agile environment.   
• A strong communicator – confident in articulating creative strategy and communicating plans forward.
• Excellent written communication and an ability to bring ideas to life through presentation. 
• Fantastic stakeholder management being able to work with and influence differing personalities and teams to drive our agenda forward.   
• Creative flair with attention to detail and an eye for making things better.     

Essential Knowledge 

• Strong understanding of multi-channel media and an ability to critique a media plan.  

• In depth understanding of creative development and how to feedback to drive out a result that is right for the brand our and our objectives.  

• Ability to understand and translate campaign results into reports that can help shape future performance. 

• Knowledge of performance forecasting, in campaign management and optimisation and how to course correct when required.   

• Understanding of the communications funnel and the role of channels within it.   
• Deep understanding of the Fashion retail landscape and key players across all levels of market. 

Some of our benefits

• Flexible, hybrid working model
• Inclusive culture and environment, check out our Glassdoor reviews

• £1,000 flexible benefits allowance to suit your needs
• 30 days holiday + bank holidays
• Udemy learning access
• Up to 25% discount on Very.co.uk

• Matched pension up to 6%
• More benefits can be found on our career site

How to apply

Please note that the talent acquisition team are managing this vacancy directly, and if successful in securing this role, you will be required to undertake a credit, CIFAS, Right to Work checks and if a specific requirement of your role a DBS (criminal records) check. Should your application progress we require you to let the team know if there is anything you need to disclose in relation to any of these checks prior to them being undertaken, including any unspent criminal convictions.

What happens next?

Our talent acquisition team will be in touch if you’re successful so keep an eye on your emails! We’ll arrange a short call to learn more about you, as well as answer any questions you have. If it feels like we’re a good match, we’ll share your CV with the hiring manager to review. Our interview process is tailored to each role and can be in-person or held remotely.

You can expect a two-stage interview process for this position:

1st stage - An informal 30-45 minute video call with the hiring team to discuss your skills and relevant experience. This is a great opportunity to find out more about the role and to ask any questions you may have.

2nd Stage – A task based second stage either via Video call or in Person here in Speke.

If you'd like to know more about our interviews, you can find out here.

Equal opportunities

We’re an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, colour, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.