SEO Analyst Job at Tombras in Knoxville

As an SEO Analyst at Tombras, your main responsibilities will include project planning, campaign development, in-depth keyword research, conducting technical website analyses, and establishing effective content strategies. You’ll also be responsible for regular performance reporting to track the success of your campaigns. Engaging with national and global brands means your work directly contributes to their success in the digital landscape.

To apply for the SEO Analyst position at Tombras, you should have 1-2 years of experience in digital marketing with strong content marketing skills. While proficiency in tools such as Google Analytics, Google AdWords, WordPress, and a basic understanding of HTML and CSS is beneficial, it is not mandatory. What’s key is a keen analytical mindset, attention to detail, and the drive to embrace a dynamic work environment.

At Tombras, we pride ourselves on a company culture that promotes from within, offering numerous opportunities for professional growth. As an SEO Analyst, by honing your skills in analytics and content strategies, you can take on more responsibilities and work with mentors to guide your career path in various directions—whether that’s expanding into more advanced SEO strategies, transitioning into different areas of digital marketing, or even leadership roles within the organization.

Tombras stands out as an attractive workplace for an SEO Analyst due to our recognition in the industry, including recent accolades like Ad Age's Independent Agency of the Year. Along with the accolades, we foster a friendly, family-oriented environment and emphasize work-life balance with benefits such as unlimited PTO and generous parental leave, making it a fulfilling place to grow your career.

Yes! Tombras embraces a flexible working environment. Our modern offices in downtown Knoxville are dog-friendly, and we value work-life integration. Employees are encouraged to manage their time effectively, and our unlimited PTO policy allows for greater flexibility in achieving both work-related goals and personal commitments.

In answering this question, discuss the tools you prefer for keyword research, such as Google Keyword Planner or SEMrush, and mention how you analyze competitors and industry trends to identify high-potential keywords that align with the target audience's queries.

When addressing this question, emphasize key performance indicators like organic traffic growth, improved search rankings, and conversion rates. Refer to tools like Google Analytics for tracking metrics, and remind them of the importance of setting specific, measurable goals before launching a campaign.

Provide a specific example of an SEO challenge, such as a website penalty or a drop in rankings. Describe the steps you took to diagnose the issue, your analysis of data, and the strategies employed to rectify the situation, highlighting your problem-solving skills.

To respond effectively, mention reputable SEO blogs, forums, webinars, and networking groups you engage with, such as Moz or Search Engine Journal. Additionally, talk about following industry leaders on social media and how continuous learning is integral to your professional development.

Make it clear that content is a cornerstone of SEO. Discuss the importance of creating high-quality, relevant content that incorporates targeted keywords, engages users, and provides value, explaining how this impacts rankings and builds authority.

Outline the steps you would take, such as conducting an SEO audit, ensuring proper site structure, optimizing page speed, using schema markup, and implementing essential elements like robots.txt and sitemaps. This showcases your comprehensive understanding of the technical aspects of SEO.

Discuss best practices like optimizing title tags, meta descriptions, header tags, and images. Mention the importance of mobile-friendliness, content readability, and internal linking, indicating that you focus on both user experience and technical optimizations.

Address this by emphasizing the importance of clear communication. Explain that you would listen to their concerns, provide data-driven insights to support your strategies, and set realistic expectations, reinforcing that SEO is a long-term investment.

Share specifics about tools like Google Analytics, SEMrush, Ahrefs, and their preferred data modeling platforms, emphasizing that each tool serves a unique purpose in analyzing website performance, keyword tracking, and competitor analysis.

Clarify that while both roles focus on search engine optimization, an SEO Analyst typically involves deeper analytical work, such as reporting and strategy evaluation, while an SEO Specialist may focus more on implementation and hands-on optimization. Highlight your strengths in analysis combined with practical knowledge.