Senior Account Executive - job 1 of 2

As a Senior Account Executive at Townsquare Media, you'll be responsible for developing strategies to connect with potential clients, leveraging our data analytics to identify opportunities, and maintaining relationships with existing clients. You'll also create and manage advertising campaigns across various platforms, ensuring our clients receive outstanding service and results while meeting your sales quotas.

To become a Senior Account Executive at Townsquare Media, a minimum of 3 years of sales experience, ideally in the Media or Digital field, is necessary. Candidates should have a background in digital advertising and possess strong communication skills, along with a goal-oriented mindset and a desire to learn and grow within the company.

Townsquare Media supports its Senior Account Executives by offering comprehensive onboarding sales training, ongoing development opportunities, and access to advanced marketing tools and analytics. In addition, you'll work within a high-energy environment where collaboration and teamwork are highly valued, aiding your personal and professional growth.

The earning potential for a Senior Account Executive at Townsquare Media is highly competitive, featuring uncapped commissions that reward your success. With a strong performance, you can significantly increase your income while enjoying various benefits that support your overall well-being and work-life balance.

As a Senior Account Executive at Townsquare Media, you will work with a diverse range of local and regional businesses in the South Jersey market. You'll utilize your expertise to understand their marketing needs and offer tailored solutions that help them achieve their goals and maximize their marketing efforts.

The company culture at Townsquare Media is inclusive, energetic, and community-focused. Encouraging teamwork and innovation, we believe in celebrating the achievements of our employees and promoting a positive workplace where personal and organizational growth can thrive.

Townsquare Media offers significant opportunities for upward mobility for its Senior Account Executives. As our company continues to grow, top performers can look forward to leadership roles and increased responsibilities, paving the way for long-term career development and success.

When developing a sales strategy, I begin by conducting thorough market research to understand the specific needs and pain points of local businesses. I then outline a plan that includes targeted outreach, leveraging data analytics to identify potential leads, and ensuring a consistent follow-up process to build relationships and convert prospects into clients.

I prioritize active listening and genuine engagement when interacting with clients. By asking insightful questions about their business goals and demonstrating empathy toward their challenges, I build trust and establish rapport, which is crucial for effective long-term partnerships.

In my previous role, I created a comprehensive digital advertising campaign for a local business, utilizing SEO and targeted social ads. By analyzing performance data continuously and optimizing the campaign in real-time, we exceeded the client's expectations, resulting in a significant increase in their revenue and a long-term partnership.

When addressing objections, I remain calm and attentive, acknowledging the client's concerns. I then provide relevant data and case studies to illustrate how our marketing solutions can effectively mitigate their issues, always focusing on the value our services deliver.

Teamwork is essential in my sales process; collaborating with marketing, data analytics, and creative teams allows me to craft tailored solutions for clients. I actively seek input from my colleagues to enhance campaign strategies and ensure we provide comprehensive support to each client.

I stay updated on industry trends by regularly reading trade publications, attending webinars, and participating in networking events. This continuous learning helps me adapt my sales strategies and offer clients the latest innovative solutions in the ever-evolving digital marketing landscape.

In my last position, I set a personal goal of achieving a 20% increase in sales over the quarter. By implementing a targeted outreach strategy and leveraging referral opportunities, I surpassed that target by 15%. This success was a result of dedication and effective relationship-building with clients.

I have experience with various CRMs such as Salesforce and HubSpot, along with productivity tools like Microsoft Excel and PowerPoint for data tracking and presentations. These tools have greatly enhanced my efficiency in managing client relationships and sales processes.

To effectively prioritize my time, I utilize a combination of scheduling tools and to-do lists. I assess each client's needs and deadlines and allocate my time accordingly, ensuring I consistently deliver top-notch service while meeting all critical milestones.

What motivates me most is the opportunity to help local businesses grow and achieve their goals. Seeing the direct impact of my work on clients' success, as well as continuously challenging myself to reach new sales heights, keeps me passionate and driven in my role.