Senior Account Executive - job 2 of 2

As a Senior Account Executive at Townsquare Media in Lufkin, TX, your primary role involves helping local businesses enhance their marketing efforts through our diverse range of solutions. You will be responsible for identifying new clients, developing tailored marketing strategies using digital and traditional media, and cultivating long-term relationships to ensure client satisfaction and revenue growth.

To apply for the Senior Account Executive position at Townsquare Media, you should have a minimum of 3 years of experience in sales, particularly within the media or digital marketing space. A strong understanding of digital advertising platforms such as Google Ads and social media marketing will be beneficial. Additionally, excellent communication skills and a goal-oriented mindset are essential.

As a Senior Account Executive at Townsquare Media, you'll enjoy a competitive compensation package with uncapped earning potential. Benefits include three weeks of paid time off, nine paid holidays, a tech package with a company-provided laptop, medical and dental insurance, a 401(k) retirement plan, and abundant growth opportunities within the company.

Townsquare Media promotes professional development for its Senior Account Executives through comprehensive onboarding training, ongoing sales education, and direct access to internal resources. This focus on growth ensures you are equipped with the latest knowledge and skills to succeed in today's marketing environment.

While prior experience in digital media is preferred for the Senior Account Executive role at Townsquare Media, what truly matters is your proven ability to drive sales and build relationships. The right mindset, willingness to learn, and goal-oriented attitude can also help you thrive in this position.

Townsquare Media encourages upward mobility, offering various opportunities for advancement within the company. Successful Senior Account Executives often progress to management roles or specialized positions in digital marketing, allowing them to further develop their careers.

The work environment for a Senior Account Executive at Townsquare Media is energetic and collaborative. You'll be supported by a dedicated team that values creativity and teamwork, while also enjoying the independence necessary to drive your own sales initiatives and client campaigns.

When answering this question, highlight specific experiences with digital marketing tools, successful campaigns you've managed, and how you've utilized analytics to track performance. Be sure to mention examples of how these experiences resulted in exceeding sales targets.

Demonstrate your relationship-building skills by discussing your strategies for engaging clients, such as active listening, understanding their needs, and providing tailored solutions. Highlight instances where these techniques helped foster long-term partnerships.

Outline your process for identifying new business prospects, including researching potential leads, using analytics for market analysis, and leveraging your network. Provide examples of how these strategies have led to successful client acquisitions.

Discuss your approach to objection handling, which should include patiently listening to concerns, empathizing with the client, and articulating how your solutions address their specific issues. Use real-life scenarios where you successfully resolved objections.

Describe how you effectively collaborate with internal teams to enhance your sales process. Provide examples of how teamwork facilitated successful campaigns and contributed to achieving sales targets.

Emphasize your commitment to professional development through continuous learning. Mention specific resources you use, like industry publications or webinars, and how you've applied any new insights to benefit your clients.

Share a specific example of a challenging sale, detailing the obstacles faced and the strategies you implemented to close the deal. Discuss the outcome and what you learned from the experience.

Explain your approach to time management, including how you prioritize tasks based on urgency and importance. Offer examples of tools or methods you've used to stay organized and meet deadlines consistently.

Discuss the tools and metrics you rely on to measure your sales performance, such as CRM systems or key performance indicators. Explain how regularly tracking these helps you adjust your strategies effectively.

Share your motivation for applying, focusing on aspects related to Townsquare Media's values, culture, and growth opportunities. Express enthusiasm about contributing to the local market and helping businesses succeed.