Job details

Tractor Supply is hiring: Performance Marketing Specialist in Brentwood

Overall Job SummaryThis role will support the Media team with the day-to-day campaign management and performance reporting for paid media campaigns with a primary focus on Google Ads.Essential Duties and Responsibilities (Min 5%)* Partner with the Media managers to execute performance marketing campaigns, report on results, and recommend future enhancements.* Work directly in Google Ads to deploy paid search, shopping, and Performance Max campaigns under the direction of the Media Manager with a focus on performance marketing channels.* Support onboarding of future performance channels in social media (i.e.TikTok)* Support Media managers in collaborating with IT and Product feed partners to ensure data integration, measurement integrity, and compliance within our product feed for various marketing platforms.* Partner with National and Local Marketing Managers to develop and execute campaigns that support key merchandise initiatives.* Proactively coordinate daily tasks and facilitate regular and clear communication with internal departments and third parties to achieve timely completion and ensure proper execution of performance-based marketing.* Complete media stretch projects and other tasks as assigned.Required QualificationsExperience: 2-3 years of paid media experience (Google, paid social, and/or programmatic media) preferred on a marketing team or agency.Education: Bachelor's degree. Any suitable combination of education and experience will be considered.Professional Certifications: NonePreferred knowledge, skills or abilities* Strong organizational and project management skills.* Proficiency in Google Ads and other digital marketing tools preferred.* Excellent communication skills and the ability to collaborate with cross-functional teams.* Analytical mindset with the ability to interpret data and make informed decisions.* Strong Excel knowledgeWorking Conditions* Normal office working conditionsPhysical Requirements* Sitting* Standing (not walking)* Walking* Kneeling/Stooping/Bending* Reaching overhead* Lifting up to 20 poundsDisclaimerThis job description represents an overview of the responsibilities for the above referenced position. It is not intended to represent a comprehensive list of responsibilities. A team member should perform all duties as assigned by his/ her supervisor.

Average salary estimate

$60000 / YEARLY (est.)

min

max

$50000K

$70000K

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What You Should Know About Tractor Supply is hiring: Performance Marketing Specialist in Brentwood, Tractor Supply

Exciting news for marketing aficionados! Tractor Supply is on the lookout for a Performance Marketing Specialist to join their vibrant team in Brentwood, TN. In this role, you will be integral to the Media team, taking charge of day-to-day campaign management and performance reporting for paid media campaigns, with a particular focus on Google Ads. If you're passionate about performance marketing and enjoy collaborating with various teams, this position presents a fantastic opportunity. You'll partner with Media Managers to execute dynamic campaigns and report on your results, while also recommending enhancements based on data insights. Your journey will involve hands-on experience with paid search, shopping, and Performance Max campaigns, and you’ll even support the onboarding of new performance channels like TikTok. Collaborating closely with IT and product feed partners, you’ll ensure data integration and compliance across marketing platforms. Your knack for communication will shine as you work with National and Local Marketing Managers to develop campaigns that align with key merchandise initiatives. Prepare for a fulfilling role where your organizational and project management skills come into play, all while contributing to a collaborative and innovative environment. If you have 2-3 years of paid media experience, a degree in a related field, and a passion for analytics, we’d love to see you bring your talents to Tractor Supply!

Frequently Asked Questions (FAQs) for Tractor Supply is hiring: Performance Marketing Specialist in Brentwood Role at Tractor Supply

What are the key responsibilities of a Performance Marketing Specialist at Tractor Supply?

As a Performance Marketing Specialist at Tractor Supply, you'll be responsible for managing paid media campaigns, particularly on Google Ads. This includes collaborating with Media Managers to deploy various ad types, analyzing campaign performance, and suggesting improvements. You’ll also support the integration of new marketing channels and work with other departments to ensure successful campaign execution.