Job details

Director, Live Events

First, the myth – Gen Z grew up so addicted to their phones that they don’t socialize in-person. Fact is Gen Z seeks IRL. At Unwell, we’ve proven that the key to engaging Gen Z offline is creating environments that inspire real connections and community.

Unwell is seeking an entrepreneurial Live Events Lead who can strategically establish an experiential line of business while also ensuring the creative and financial success of individual activations. This Los Angeles-based lead will be responsible for Unwell’s IRL events; including annual planning, P&L management, innovative programming, best-in-class operations and post-mortem analysis.

The ideal candidate must have a deep understanding and passion for pop culture and understands the inherent connection between in-person events and social media content creation.

What You’ll Do

Create Unforgettable Experiences: Design compelling, profitable, and repeatable Gen Z-focused events that expand the Unwell lifestyle into new verticals, creative spaces, and regions.
Drive Strategy and Results: Develop, pitch, and manage P&L for individual events and the annual slate, ensuring all goals are met.
Innovate IRL: Collaborate with production companies and fabrication studios to deliver premium experiences that redefine the possibilities of in-person events.
Plan Ahead: Own and maintain Unwell’s Live Event calendar, projecting a minimum one-year roadmap of exciting activations.
Build Partnerships: Identify co-branded opportunities and support the live events sales cycle.
Lead With Excellence: Serve as the go-to expert and primary point of contact for all live event-related opportunities and challenges.

What We’re Looking For

Experienced Pro: 8+ years in event management within entertainment, sports, or branded content settings, with 5+ years leading regional live event slates.
Cultural Innovator: A deep passion for pop culture and a proven track record of creating iconic moments that inspire community engagement.
Hands-On Leader: Expertise in developing and managing live event slates, with strong cross-functional collaboration and relationship-building skills.
Strategic Communicator: Comfortable engaging with C-suite executives, talent, sponsors, and—most importantly—our community.
Visionary Planner: Able to think ahead, manage complexity, and maintain an up-to-date, forward-thinking event calendar.
Preferred Education: Bachelor’s degree is a plus but not required.

Average salary estimate

$115000 / YEARLY (est.)

min

max

$100000K

$130000K

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What You Should Know About Director, Live Events, Unwell

Are you a visionary leader with a passion for creating unforgettable experiences? If so, Unwell is excited to announce an opening for the role of Director, Live Events. Based in Los Angeles, this position is perfect for someone entrepreneurial who can strategically establish engaging in-person events that resonate with Gen Z. At Unwell, we understand the value of bringing communities together, and that's where you come in! In this role, you'll spearhead the planning, execution, and analysis of events that not only captivate audiences but also align with our financial goals. We’re looking for someone who thrives on collaboration—working with production teams and creative studios to redefine what live events can be. Your experience in event management is essential, ideally with over 8 years under your belt, and you should have a proven track record in leading successful live events in sectors like entertainment or sports. You'll be crafting a vision for Unwell's event calendar that projects at least a year ahead. With your deep understanding of pop culture and community engagement, you will build partnerships that amplify our reach. If you have the strategic communication skills to engage with executives, talent, sponsors, and our vibrant community, we want to hear from you! Step into a role that allows you to inspire real-life connections and contribute to the ever-evolving landscape of Unwell’s experiential initiatives. Join us in transforming lives one event at a time!

Frequently Asked Questions (FAQs) for Director, Live Events Role at Unwell

What are the primary responsibilities of the Director, Live Events at Unwell?

The Director, Live Events at Unwell is responsible for creating engaging, memorable events that cater to Gen Z. Key duties include event design, P&L management, strategic planning, and post-event analysis. This role requires coordinating innovative programming and ensuring operational excellence, thus driving the overall success of our live activations.