Marketing Producer, Principal

As the Principal Marketing Producer at ustwo, you'll be responsible for executing ambitious marketing initiatives, overseeing the creation of case studies, managing end-to-end marketing campaigns, and executing impactful events. You'll also coordinate with freelancers and lead thought leadership initiatives, ensuring that all marketing efforts align with our strategic goals.

To be considered for the Principal Marketing Producer position at ustwo, you should have proven experience in marketing production or project management, ideally within a creative agency or digital services environment. Strong project management skills, exceptional communication abilities, and a proactive approach to delivering complex projects are essential.

At ustwo, we prioritize work-life balance by offering a hybrid work policy. As a Principal Marketing Producer, you're expected to be in the Shoreditch studio on designated days while enjoying the flexibility to work from home for the rest of the week. This allows you to engage with studio culture and contribute to our collaborative environment.

The Principal Marketing Producer at ustwo will be involved in various campaigns, including digital marketing, event production, thought leadership initiatives, and award submissions. You'll oversee both strategic and creative aspects to ensure all campaigns align with our brand and achieve the desired impact.

At ustwo, we believe that diverse teams create better products. As a company, we actively hire for cultural growth and value individuals from all backgrounds, stories, and experiences. Our commitment to professional development and equal opportunities helps us foster an inclusive environment where everyone can contribute to our marketing initiatives.

When answering this question, focus on the specifics of the campaign, including your role, the objectives, the strategies employed, and the measurable outcomes. Highlight your ability to lead cross-team collaborations and how your strategic thinking contributed to the campaign's success.

Illustrate your approach to prioritization by discussing tools and techniques you use, such as setting clear objectives, utilizing project management software, or conducting regular check-ins with your team and stakeholders. Showing how you adapt based on project urgency will demonstrate your organizational skills.

Share your experience in building strong, collaborative relationships with freelancers. Discuss communication methods, setting clear expectations, and your approach to providing feedback. Highlight examples of how these relationships led to successful outcomes.

Discuss your attention to detail and processes for quality control. You could mention how you create checklists, maintain a comprehensive style guide, and collaborate with your team to uphold brand standards consistently across all channels.

Use the STAR method (Situation, Task, Action, Result) to explain what happened, what you learned, and how you resolved the issue. Emphasize your proactive problem-solving abilities and how you communicated effectively with your team to rectify the situation.

Explain your approach to using data analytics to inform strategies and adjust campaigns. Focus on your experience with metrics, A/B testing, and how you use data to optimize (or pivot) marketing efforts for maximum effectiveness.

Talk about your ability to cultivate creativity while staying organized. You could mention brainstorming sessions, time management techniques, or how you create a supportive environment that allows your team to think outside the box while adhering to timelines.

Discuss your process for identifying relevant topics, collaborating with content teams, and establishing a content calendar. Highlight the importance of aligning thought leadership with audience interests and brand strategy to ensure effective engagement.

Describe your methodology for reviewing campaign performance, such as analyzing key performance indicators (KPIs), gathering feedback, and conducting post-mortems. Highlight your ability to derive actionable insights that can be applied to future marketing efforts.

Share a specific example where you led a team, detailing the project objectives and your leadership style. Focus on aspects like mentoring, motivating your team, conflict resolution, and how these contributed to accomplishing the project successfully.