Product Sales - Vertical Leader

The Product Sales - Vertical Leader at VideoAmp is responsible for providing technical expertise in sales presentations and product demonstrations, collaborating with sales and engineering teams to create tailor-made solutions, and acting as a technical advocate for customer needs. This role is pivotal in driving sales and ensuring that customer requirements are accurately met with our innovative solutions.

To be considered for the Product Sales - Vertical Leader role at VideoAmp, candidates must have a Bachelor's degree in Business Management or a related field, alongside at least 7 years of experience in media, enterprise software sales, or sales engineering. Specific experience in advertising technology, particularly linear TV and digital media, is also essential.

Yes, the Product Sales - Vertical Leader is expected to travel domestically about 20-30% of the time. This travel is often necessary for client meetings, training sessions, or industry events to enhance client relationships and broaden the impact of our solutions.

The salary for the Product Sales - Vertical Leader role at VideoAmp ranges from $138,000 to $208,000 per year. This competitive compensation reflects the seniority of the position and the impact it has on driving sales and client satisfaction.

The Product Sales - Vertical Leader will work on verticalized solutions in advertising technology, focusing on products like measurement systems and API-driven solutions. This includes tailoring systems to meet the unique needs of clients while ensuring that the solutions emphasize the benefits and value of VideoAmp's offerings.

To excel in technical sales presentations, it’s crucial to thoroughly understand your product and your audience. Start by preemptively identifying client needs and pain points. Tailor your demonstrations to highlight how your solutions solve specific challenges. Showcasing real-world applications and outcomes will boost your credibility and connect with the audience effectively.

When asked about customizing solutions, use the STAR method (Situation, Task, Action, Result) to craft your answer. Describe a situation where a client had unique needs, explain your task in diplomatically assessing those needs, detail the actions you took to create a customized solution, and conclude with the positive results achieved for the client.

Gathering customer feedback is essential for continual improvement. I recommend establishing regular check-ins or surveys to collect insights. Additionally, creating workshops or focus groups can foster open discussions about what clients love and what they would like to see improved. This proactive communication builds trust and helps refine offerings.

Staying updated in the rapidly-evolving advertising technology landscape requires a dedicated approach. I make it a point to attend industry conferences, subscribe to relevant publications, and participate in webinars. Engaging with professional networks on platforms like LinkedIn allows me to share insights and learn about emerging trends from peers.

Discuss challenges confidently. For example, you might talk about a time when a major deal was at risk. Detail the specific challenge and the strategic measures you implemented to turn the situation around. Sharing a story of perseverance not only demonstrates your problem-solving skills but also highlights your resilience.

When training sales teams, I prioritize hands-on learning and role-playing scenarios to make the process engaging. I develop detailed training materials and presentations that outline key features and benefits. I also ensure to provide continuous support post-training, allowing team members to ask questions and share their experiences in real-client situations.

Collaboration is crucial, especially in a technical sales role. I believe in fostering strong communication with colleagues across departments. By actively partnering with product and engineering teams, I can relay valuable customer insights that inform product development and ensure that we create the most effective solutions for our clients.

Handling objections is all about listening first. I acknowledge the client's concerns and ask clarifying questions to understand their perspective better. Then, I provide tailored responses that directly address their issue, showcasing how our product can overcome their objections and meet their needs effectively.

Understanding value drivers in recurring revenue models involves analyzing client retention rates, lifetime customer value, and upsell potential. I evaluate how our solutions create ongoing value, ensuring customers are satisfied, which ultimately leads to sustainable growth for the company as well.

To answer this, highlight the unique features and value propositions of VideoAmp's offerings. Focus on how our innovative measurement solutions and customer-centric approach set us apart from the competition. Emphasizing the impact and results achieved for clients can strengthen your response and demonstrate your thorough knowledge of the industry.