Client Marketing Director - Caribbean

Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose – to uplift everyone, everywhere by being the best way to pay and be paid.

Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa.

The Marketing Director is responsible for leading marketing objectives, strategies, and programs for Visa and in direct partnership with Clients to support the achievement of both, Visa and Client business and brand objectives in the Caribbean and Central America cluster, primarily focused on the Caribbean. This individual will lead a team responsible for all aspects of Marketing plans and programs with Clients including: Financial Institutions who issue Visa credentials, Merchant Sellers who receive payments for their goods and services from Visa credentials, Fintech partners who enable the growth of the payment ecosystem, Government stakeholders and entities who strive to advance economic inclusion. This is a unique role: you’ll need to be comfortable with all aspects of strategy development and go-to-market execution of marketing programs and plans, investment forecasting, ROI, data and insights analyses, creative, and media plans combined with excellent persuasion skills, executive presence, and a strong desire to drive impact with your work in these markets.

Essential Functions

• Develop marketing strategies to tackle opportunities with multiple audiences to develop co-marketing programs to drive increased Visa business

• Oversee all aspects of marketing plans, including promotions, events, marketing communications, sponsorships/partnerships, digital marketing, and sales support.

• Identify continuous actionable consumer insights and opportunities via consumer understanding programs and tools, trends, and data analyses

• Lead sales pitch presentations and develop marketing strategies and plans to support new business deals.

• Build and enhance partnerships across the organization including Sales, Product, Merchant Solutions, Finance, and Legal to ensure effective implementation of marketing strategies and plans.

• Reimagine the use of Visa’s key sponsorships and assets including Events, FIFA Partnership, NFL Partnership, the Olympic Games Partnership, Disney+ partnership and others.

• Define the Social Media marketing strategy bringing your knowledge and creativity to look for innovative ways to capitalize our social, digital, and mobile channels

• Lead media and creative Agency management including brief, Statements of Work and Agency Budget Management

• Work with limited direction, usually within a complex and often ambiguous environment, to drive rigorous, fact-based recommendations to Clients, other executive, functional, or regional management while supporting syndication with stakeholders across the organization

• Be innovative and curious, always looking for ways to do things better while driving success and sharing it, as well as learning from/sharing failures. 

This is a hybrid position. Hybrid employees can alternate time between both remote and office. Employees in hybrid roles are expected to work from the office 2-3 set days a week (determined by leadership/site), with a general guidepost of being in the office 50% or more of the time based on business needs.

Basic Qualifications:

• 12 or more years of work experience with a Bachelor’s Degree or at least 8 years of work experience with an Advanced Degree (e.g. Masters/MBA/JD/MD) or at least 3 years of work experience with a PhD

Preferred Qualifications:

• 15 or more years of work experience with a Bachelor’s Degree or 12 or more years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 9 or more years of work experience with a PhD
• Experience in marketing communications, media, and/or trade marketing in a multi-national company and with international brands
• You have proven experience on developing marketing strategies and communications based on business objectives and executing marketing programs delivering measurable business and brand results
• You have experience managing and motivating external advertising, promotional, and media agency partners.
• You have stellar written and verbal communication skills and can present with impact.
• You have proven experience working with financial indicators to measure business performance including ROI and accurately forecasting sources of cost, revenue, and risk with an ability to summarize business and financial data in a useful manner for planning and decision-making.
• You have advanced planning and organizational skills with an impeccable attention to detail, yet you can see and convey the “big picture”.
• You have stellar analytical and problem-solving skills, and can break large problems down into smaller, solvable problems, and gather the data/input you need to solve them
• You are self-improvement and learning oriented and you approach problems with an open mind
• You have proven to be an exceptional influencer in your career with a unique ability to drive alignment in your agenda
• You can structure, manage, lead a team, and coordinate complex projects with multiple stakeholders at both senior and junior levels
• You have stellar entrepreneurial mindset and take initiative
• You have experience working with the Caribbean and Central America.

Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.