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Director, Enterprise Communications – Culture and Change

Company Description

Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose – to uplift everyone, everywhere by being the best way to pay and be paid.

Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa.

Job Description

We are looking for a Director, Enterprise Communications – Culture and Change to create and drive employee engagement and communications strategies supporting Visa’s business priorities, culture initiatives, and large-scale change. This role will partner with the Senior Director, Enterprise Communications to create and promote internal campaigns, messaging, and enablement materials that support enterprise-wide culture and transformation.

 

Responsibilities

  • Create bespoke communications plans to educate and engage Visa employees about large-scale transformation and what it means for the company’s growth objectives.
  • Build effective change rationales that bring forward people’s thinking, establish an understanding of enablement tools and materials, and enhance the company’s culture.
  • Develop change narratives and messaging documents that focus on what employees should 'think, feel, and do' to excite people about large-scale transformation.
  • Create communications for internal programs that drive a deep connection to Visa’s culture.
  • Develop narrative frameworks, communications campaigns, and events designed to educate employees about how their individual roles play a part in driving the company’s success.
  • Partner with the Enterprise Transformation Office team, the Global Talent org, and other cross-functional groups to create and implement strategic plans to deliver on critical enterprise initiatives.
  • Partner with design and video agencies to create dynamic, exciting assets to complement the communications strategy while staying within budget.
  • Partner with Internal Digital Platform Communications colleagues and the Technology team to design and create new ways of reaching employees in a hybrid environment, focused on leveraging digital assets to drive colleague engagement.
  • Identify change champions and employee influencers across the business, sharing their stories in a dynamic yet disciplined way that supports the change strategy.
  • Leverage change champion networks and other internal influencer groups to drive change effectively.
  • Develop a storytelling infrastructure to craft messaging, case studies, digital and social assets (e.g., videos, animations, social posts), and other content for use across multiple internal channels (events, speaking engagements, intranet, etc.) to build culture and drive engagement.
  • Partner with regional employee communications leads to drive strong alignment across leader messaging while remaining locally relevant.
  • Proactively share content with global business/function Communications leads to ensure that leaders cascade relevant messages throughout Visa.

This is a hybrid position. Hybrid employees can alternate time between both remote and office. Employees in hybrid roles are expected to work from the office 2-3 set days a week (determined by leadership/site), with a general guidepost of being in the office 50% or more of the time based on business needs.

 

Qualifications

Basic Qualifications:
• 10 or more years of work experience with a Bachelor’s Degree or at least 8 years of work experience
with an Advanced Degree (e.g. Masters/ MBA/JD/MD) or at least 3 years of work experience with a
PhD

Preferred Qualifications:
• 12 or more years of work experience with a Bachelor’s Degree or 8-10 years of experience with an
Advanced Degree (e.g. Masters, MBA, JD, MD) or 6+ years of work experience with a PhD
• 12 years of communications experience with relevant event experience required.
• Bachelor’s degree in English, communications, public relations, journalism, marketing, or related
discipline required.
• Experience in fintech, financial services, or another relevant area strongly preferred
• A deep understanding of communication as a change enabler, extensive experience in change
management initiatives required
• Demonstrated expertise in shaping communications strategies and creating messaging
frameworks that align and reinforce a company’s culture
• Experience in shaping communications strategies and serving as a trusted advisor to leaders
• Demonstrated deep understanding of the employee audience and their needs
• Ability to leverage communications acumen to deliver both broad and bespoke messages and
content that resonate with the audience
• Exceptional project management with the ability to multi-task and achieve multiple deliverables in a
fast-paced environment
• Ability to synthesize business issues into programs, agendas, and content that address challenges
and celebrate key milestones
• Exceptional verbal and written communication skills, including stellar editorial proficiency (writing,
editing, proofing)
• Keen sense of accountability and ownership
• Ability to influence others and build relationships within an organization, communicate regularly
with key individuals and interface with all levels of the organization, including senior leadership
• Ability to adapt quickly to changing priorities, pivot quickly, and respond with urgency
• Sound business judgment and experience 'connecting the dots' among seemingly unrelated topics
• 'Hands-on' team player with outstanding project management and strong organizational skills,
attention to detail and ability to manage multiple priorities simultaneously
• Good judgment skills and able to handle confidential/sensitive information
• Passionate about people, culture, and the employee experience
• Ability to work independently
• Positive approach and commitment to providing excellent client service

Additional Information

Work Hours: Varies upon the needs of the department.

Travel Requirements: This position requires travel 5-10% of the time.

Mental/Physical Requirements: This position will be performed in an office setting.  The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers.

Visa is an EEO Employer.  Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status.  Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

Visa will consider for employment qualified applicants with criminal histories in a manner consistent with applicable local law, including the requirements of Article 49 of the San Francisco Police Code.

U.S. APPLICANTS ONLY: The estimated salary range for a new hire into this position is 132,200 to 213,000 USD per year, which may include potential sales incentive payments (if applicable). Salary may vary depending on job-related factors which may include knowledge, skills, experience, and location. In addition, this position may be eligible for bonus and equity. Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401 (k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.

Average salary estimate

$172600 / YEARLY (est.)
min
max
$132200K
$213000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Director, Enterprise Communications – Culture and Change, Visa

Join Visa as a Director, Enterprise Communications – Culture and Change and be at the forefront of promoting employee engagement and transforming company culture. Based in the vibrant city of San Francisco, CA, this exciting role invites you to develop and lead innovative communications strategies that align with Visa’s mission of connecting the world through secure and convenient payments. In this hybrid position, you will collaborate with the Senior Director of Enterprise Communications to craft vibrant internal campaigns that highlight large-scale transformations impacting the company’s growth objectives. Your work will involve creating bespoke communication plans and compelling narratives, designed to educate and inspire Visa employees about critical changes, while fostering a deep connection with our organizational culture. Additionally, you’ll get to partner with various teams across the organization, enhancing the effectiveness of our initiatives and supporting change efforts through storytelling and influential employee engagement. Your contributions will not only uplift our internal communications but also drive excitement and understanding among our diverse employee base. If you are passionate about culture and change management, with over a decade of communications experience, this opportunity at Visa is your chance to make a meaningful impact and revolutionize the way we communicate internally.

Frequently Asked Questions (FAQs) for Director, Enterprise Communications – Culture and Change Role at Visa
What are the key responsibilities of the Director, Enterprise Communications – Culture and Change at Visa?

The Director, Enterprise Communications – Culture and Change at Visa is tasked with creating effective communications strategies that promote employee engagement and support large-scale transformations. Responsibilities include developing bespoke communication plans, engaging narratives, internal campaign messaging, and collaborating with various internal teams to facilitate cultural initiatives.

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What qualifications do I need to apply for the Director, Enterprise Communications – Culture and Change position at Visa?

To apply for the Director, Enterprise Communications – Culture and Change role at Visa, candidates typically need at least 10 years of communications experience, ideally with a focus on change management. A Bachelor’s degree in English, communications, or a related field is required, while a more advanced degree can be an asset.

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How does Visa support employee engagement through the Director, Enterprise Communications role?

Visa emphasizes employee engagement by utilizing the Director, Enterprise Communications – Culture and Change to craft communication plans and narratives that resonate with employees. This role directly influences how employees understand and embrace corporate changes, contributing to a stronger workplace culture.

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What makes the Director, Enterprise Communications – Culture and Change position at Visa unique?

The Director position at Visa stands out due to its focus on integrating communications with culture and change initiatives. This role combines elements of strategic communication with hands-on involvement in shaping employee experiences, ensuring that communications not only inform but also inspire and energize employees.

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Is the Director, Enterprise Communications – Culture and Change position at Visa a remote role?

The Director, Enterprise Communications – Culture and Change at Visa allows for a hybrid working model, where employees can alternate between remote work and office time. This flexibility ensures that candidates can manage their work-life balance while still engaging with team members and company initiatives.

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What skills are crucial for succeeding as Director, Enterprise Communications – Culture and Change at Visa?

Success in the Director, Enterprise Communications – Culture and Change role at Visa hinges on strong communication skills, project management expertise, and an ability to create impactful narratives. A deep understanding of culture and change management will also be vital to tailor communications to various employee audiences effectively.

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What is the impact of the Director, Enterprise Communications – Culture and Change at Visa on the company culture?

The Director, Enterprise Communications – Culture and Change plays a pivotal role in shaping Visa's corporate culture by promoting employee connection, understanding, and engagement through effective communication strategies that align with the company's values and growth objectives.

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Common Interview Questions for Director, Enterprise Communications – Culture and Change
Can you explain your understanding of how communication plays a role in cultural change?

In answering this question, focus on the strategic importance of clear messaging in facilitating cultural changes. Discuss how effective communication can create understanding, build support, and motivate employees to embrace change, ensuring that everyone understands not just the 'what' but also the 'why' behind transformations.

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Describe a successful communication campaign you led in the past.

Share a detailed example that outlines the objectives, strategies, and results. Explain how you identified the target audience, crafted your messaging, and the tools you used. Emphasize the effectiveness of your campaign and how it resonated with employees to drive engagement.

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Why is storytelling essential in corporate communications?

Highlight that storytelling helps to personalize messages, making them relatable. Effective storytelling can transform complex organizational changes into compelling narratives that create emotional connections, inspire action, and promote a shared understanding among employees.

Join Rise to see the full answer
How do you manage multiple communication projects under tight deadlines?

Discuss your project management strategies, such as prioritizing tasks, delegating responsibilities, and maintaining open lines of communication with your team. Mention tools you use to stay organized and how you ensure quality is not compromised despite pressing timelines.

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What strategies would you implement to engage employees during a significant organizational change?

Elaborate on your approach, which might include developing comprehensive communication plans with mixed methods, utilizing feedback channels, and creating opportunities for dialogue. Emphasize the importance of transparency and frequent updates to hear employee concerns and suggestions.

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How do you measure the success of your communication initiatives?

Explain your methods for evaluation, such as surveys, engagement metrics, and feedback channels. Give examples of how you’ve used data analysis in the past to inform improvements in your communication strategies and how you celebrate successes with your team.

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Can you give an example of how you've influenced leaders to adopt a new communication strategy?

Share a specific situation where you had to advocate for a communications change. Outline your approach to addressing leaders' concerns, using data-driven insights to support your arguments, and fostering buy-in from key stakeholders by aligning with their objectives.

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What role does employee feedback play in your communications strategy?

Discuss how employee feedback is invaluable for creating relevant content and adjusting strategies as needed. Emphasize your commitment to creating two-way communication channels, where feedback is not only encouraged but also implemented to reflect the needs of employees.

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How do you tailor your communication style for different employee audiences?

Explain your approach to adapting messages based on audience demographics and needs. Discuss the importance of understanding the unique perspectives of various employee groups and customizing communication channels and formats to ensure content resonates effectively.

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What actions do you take to foster a positive communication culture within an organization?

Demonstrate your dedication to promoting open communication by fostering an inclusive environment where employees feel comfortable sharing their insights. Provide examples of initiatives you've undertaken to amplify employee voices and celebrate successes broadly.

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Visa Inc. operates as a payments technology company worldwide. The company facilitates commerce through the transfer of value and information among consumers, merchants, financial institutions, businesses, strategic partners, and government entiti...

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Full-time, hybrid
DATE POSTED
November 28, 2024

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