Director, VAS Commercialization - job 6 of 11

As the Director, VAS Commercialization at Visa, your primary responsibilities will include managing the commercialization of VAS products throughout their lifecycle, ensuring alignment with global product team standards. You'll oversee adherence to governance steps for product go-to-market strategies, ensuring consistent market readiness across all products and regions. Additionally, you'll run global GTM initiatives, coordinating with both regional and global stakeholders to drive success in product delivery.

For the Director, VAS Commercialization position at Visa, a strong background in product launching in a B2B environment is essential. Ideally, candidates should have a proven track record of success in fast-paced settings and an ability to handle demanding timelines. Interpersonal skills are crucial, given the need for collaboration among multiple teams, including sales, marketing, and product management. Experience in a similar role within the tech or finance sectors would be advantageous.

The Director, VAS Commercialization at Visa will work closely with various teams, including regional sales and product leaders, as well as members from the VAS Strategy and Commercial Operations organization. You'll ensure that products are ready for market and that sales teams are equipped to sell these products effectively. This collaboration is key in aligning product strategies with client needs and ensuring market success.

In the Director, VAS Commercialization role at Visa, you can expect a hybrid work environment that promotes flexibility while fostering collaboration. You'll be required to spend some days in the office, where you'll engage with cross-functional teams, attend strategy meetings, and drive initiatives that are crucial for product commercialization. Overall, it's a dynamic and innovative atmosphere that encourages strategic thinking and collaboration.

For the Director, VAS Commercialization role at Visa, the hybrid work model means you will be working both remotely and in the office. The specific number of days in the office will be communicated by your hiring manager. This model aims to balance the flexibility of remote work with the collaborative needs that arise from working directly with teams across the organization.

When answering this question, outline specific experiences where you successfully managed product launches, emphasizing your ability to align products with client needs and market dynamics. Use metrics or outcomes to illustrate your achievements, showcasing your hands-on experience in similar roles.

Explain your approach to prioritization, focusing on how you assess the urgency and importance of each task. Highlight tools or methodologies you use, such as Agile or prioritization matrices, and provide examples of how this has helped you manage projects effectively in previous roles.

Use the STAR method—Situation, Task, Action, Result—to structure your answer. Detail the challenge, explain your role in addressing it, the actions you took, and the positive outcomes achieved. This demonstrates your problem-solving skills and resilience.

Discuss the importance of communication and collaboration tools, like Slack or Microsoft Teams, and how you foster an inclusive culture among diverse teams. Provide examples of specific strategies you've employed to build strong relationships and ensure alignment.

Outline your approach to evaluating market readiness, emphasizing metrics and feedback mechanisms you use to gauge client needs and readiness. Highlight the importance of governance steps, stakeholder engagement, and iterating based on feedback.

Explain how you utilize data analysis to inform your decisions regarding product launches and market strategies. Provide specific examples where data insights led to impactful business decisions.

Mention resources like industry reports, webinars, and networking with professionals in the field. Share how you apply new insights to enhance your strategy and product development.

Discuss key factors such as customer feedback, market alignment, usability, and scalability. Stress the importance of continuous improvement and client engagement to ensure products meet evolving needs.

Share a brief case study of a GTM initiative you led, focusing on your strategic planning, execution, and the results achieved. Highlight collaboration with teams and metrics demonstrating success.

Talk about qualities like strategic vision, communication, adaptability, and the ability to inspire teams. Give examples of how these qualities have contributed to your success in past roles, particularly in managing cross-functional relationships.