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Manager, Marketing Planning And Strategy - Marketplace - job 1 of 8

Position Summary...What you'll do...The Manager, Marketing Planning and Strategy - Marketplace, will develop and deploy marketing plans, working collaboratively across the business to improve growth for our Marketplace business while ensuring executional excellence.About Walmart MarketingNamed Ad Age's Marketer of the Year in 2022, you'd join an internationally recognized team of thinkers, creators, and problem solvers passionate about helping people save money and live better.Walmart Marketing team is a dynamic, multidimensional organization dedicated to redefining how the world shops through impactful creative and fast-paced innovation - all grounded in customer insights and brand strategy. We live out our company values each day while striving to exceed customer expectations and drive growth for the company.We orchestrate marketing campaigns and experiences that reach millions of daily shoppers. Our work spans the digital and physical spaces and combines the work of numerous internal teams and external advertising and media agencies. Our teams work together to show our customers how they can save money and live better. If you are motivated by complex challenges and want to build the future of commerce and consumer services, a Marketing role at Walmart could be what you've been looking for. You will report to the Director of Product Marketing.This is not a remote role, you must live within driving distance to one of our hubs: Bentonville, AR or Hoboken, NJ and spend the majority of your work week in the office.What you'll do:• Utilize data and insights to shape and execute impactful marketing plans• Work across category marketing teams to align on Marketplace goals and objectives• Ensure Marketplace strategic initiatives are integrated and prioritized within Marketing campaigns and processes• Monitor business performance and optimize marketing tactics to meet marketing and business goals• Support weekly analytics reviews in collaboration with analytics partners• Collaborate with Ecommerce to drive seamless customer experiences• Create and help scale best-in-class efficient routines, processes and timelines, embedding executional excellence into everything you doWhat you'll bring:• You've got a customer-centric mindset• You excel at meticulousness, simultaneously managing diverse workstreams.• You're curious with a desire to expand your capabilities and understand business needs• You excel at challenges requiring a combination of data analysis and creativity.• You're comfortable managing partners, getting buy-in from leadership, and holding contributors accountable• You've got experience working with Creative and/or Marketing agenciesMinimum Qualifications:• Bachelor's degree in Business, Marketing, Communications, or related field and 3 year's experience in marketing or related field OR 5 years' experience in marketing or related field.• Possessing robust organizational abilities, a strong sense of responsibility and accountability, and the knowledge to guide projects involving various team's inputs and dependencies.Preferred Qualifications:• Master's degree in Business Administration or related field like (not limited to) Management, Marketing, Business Analytics, or related area• 3+ years of experience leading cross functional teams and influencing Cross functional partners like Merchandising, Creative, Media, Insights• 2+ years of experience in Retail Analytics, Digital Analytics, or eCommerce AnalyticsBenefits & Perks:Beyond competitive pay, you can receive incentive awards for your performance. Other great perks include 401(k) match, stock purchase plan, paid maternity and parental leave, PTO, multiple health plans, and much more.Equal Opportunity EmployerWalmart, Inc. is an Equal Opportunity Employer - By Choice. We believe we are best equipped to help our associates, customers, and the communities we serve live better when we really know them. That means understanding, respecting, and valuing diversity- unique styles, experiences, identities, ideas and opinions - while being inclusive of all people.Who We AreJoin Walmart and your work could help over 275 million global customers live better every week. Yes, we are the Fortune #1 company. But you'll quickly find we're a company who wants you to feel comfortable bringing your whole self to work. A career at Walmart is where the world's most complex challenges meet a kinder way of life. Our mission spreads far beyond the walls of our stores. Join us and you'll discover why we are a world leader in diversity and inclusion, sustainability, and community involvement. From day one, you'll be empowered and equipped to do the best work of your life. careers.walmart.comAt Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.For information about PTO, see https://one.walmart.com/notices .Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.For information about benefits and eligibility, see One.Walmart .Hoboken, New Jersey US-10279:The annual salary range for this position is $96,000.00-$186,000.00Bentonville, Arkansas US-09401:The annual salary range for this position is $80,000.00-$155,000.00Additional compensation includes annual or quarterly performance bonuses.Additional compensation for certain positions may also include:- StockMinimum Qualifications...Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.Bachelor's degree in Business, Marketing, Communications, or related field and 1 year's experience in marketing or related field OR 5 years'experience in marketing or related field.Preferred Qualifications...Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.Marketing or related fieldMasters: Business AdministrationPrimary Location...702 Sw 8Th St, Bentonville, AR 72716, United States of America
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What You Should Know About Manager, Marketing Planning And Strategy - Marketplace, Walmart

Are you ready to take your marketing skills to the next level? Walmart is looking for a Manager, Marketing Planning and Strategy - Marketplace based in Anderson, MO. In this exciting role, you will be at the forefront of developing and deploying innovative marketing plans that drive the growth of our Marketplace business. You'll collaborate with a dynamic team that thrives on creativity and insights, ensuring we execute marketing initiatives that resonate with millions of shoppers. As part of Walmart Marketing, a team recognized as Ad Age's Marketer of the Year in 2022, you'll work with various marketing categories to align our goals and objectives, integrating our strategic initiatives seamlessly into our campaigns. If you're passionate about shaping customer experiences, utilizing data to drive decisions, and navigating the fast-paced world of retail marketing, this could be the perfect fit for you. Your responsibilities will include monitoring business performance, supporting analytics reviews, and creating efficiency routines. To be successful, you'll need a customer-centric mindset, strong organizational skills, and the ability to lead diverse teams while holding everyone accountable. Bring your educational background in Business or Marketing, along with a few years of experience, and join us in crafting the future of commerce. Don't miss your chance to be part of an exceptional team and make a real impact!

Frequently Asked Questions (FAQs) for Manager, Marketing Planning And Strategy - Marketplace Role at Walmart
What are the responsibilities of a Manager, Marketing Planning and Strategy - Marketplace at Walmart?

As a Manager, Marketing Planning and Strategy - Marketplace at Walmart, your key responsibilities include developing effective marketing plans that align with Marketplace goals, monitoring business performance, and optimizing marketing tactics. You'll need to work collaboratively across various category teams to ensure that strategic initiatives are integrated within our marketing campaigns. You'll also facilitate weekly analytics reviews to drive actionable insights.

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What qualifications are necessary for the Manager, Marketing Planning and Strategy - Marketplace position at Walmart?

To qualify for the Manager, Marketing Planning and Strategy - Marketplace role at Walmart, you'll need a Bachelor's degree in Business, Marketing, or Communications and at least 3 years of experience in marketing or a related field. Also, it's beneficial to have robust organizational skills, experience working with creative agencies, and a customer-centric approach.

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How does the Manager, Marketing Planning and Strategy - Marketplace contribute to Walmart's overall marketing success?

The Manager, Marketing Planning and Strategy - Marketplace plays a vital role in contributing to Walmart's marketing success by leveraging data insights to shape and execute marketing plans that resonate with our customers. By collaborating with internal teams and external partners, you'll enhance customer experiences and drive growth within our Marketplace, thereby impacting overall business success.

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What type of experience is preferred for the Manager, Marketing Planning and Strategy - Marketplace at Walmart?

Preferred experience for the Manager, Marketing Planning and Strategy - Marketplace position includes a Master's degree in Business Administration or related fields, along with over 3 years of leading cross-functional teams and influencing partners. Additionally, experience in retail or digital analytics can be particularly beneficial.

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What can I expect in terms of benefits as a Manager, Marketing Planning and Strategy - Marketplace at Walmart?

As a Manager, Marketing Planning and Strategy - Marketplace at Walmart, you can expect a comprehensive benefits package, including competitive pay, performance-based bonuses, a 401(k) plan with company matching, health coverage options, and generous paid time off. Moreover, Walmart offers educational benefits and support for various life events, reflecting its commitment to employee well-being.

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Common Interview Questions for Manager, Marketing Planning And Strategy - Marketplace
How would you approach developing a marketing plan for the Marketplace at Walmart?

When developing a marketing plan for the Marketplace at Walmart, I would start by conducting thorough market research to understand customer needs and trends. I would then collaborate with cross-functional teams to align goals, ensuring that our strategies are data-driven and measurable. I would prioritize customer-centric initiatives that promote engagement, drive sales, and enhance brand loyalty.

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Can you describe your experience working with creative agencies in a marketing capacity?

In my previous roles, I've collaborated closely with creative agencies to develop campaigns that resonate with target audiences. This process involved briefing agencies on our objectives, managing feedback, and ensuring that creative output aligns with our brand's voice and marketing strategy. Transparency and communication were key to fostering successful partnerships.

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What strategies would you employ to monitor and optimize marketing performance?

I would utilize key performance indicators (KPIs) to monitor marketing performance effectively. This would include regular analytics reviews to assess campaign effectiveness, conversion rates, and customer engagement. If certain tactics underperform, I would analyze the data to identify trends and adjust strategies accordingly to improve outcomes and maximize ROI.

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How do you ensure cross-departmental alignment for marketing initiatives?

To ensure cross-departmental alignment, I would prioritize communication and collaboration. Regular meetings with different teams, sharing updates through project management tools, and establishing clear objectives and measuring success collectively would be essential. This way, everyone is on the same page and works towards a common goal.

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What role does data play in your marketing planning process?

Data plays an integral role in my marketing planning process. It informs decisions by providing insights into consumer behavior, market trends, and the effectiveness of previous campaigns. By utilizing analytics tools, I can uncover valuable patterns and opportunities that guide the development of targeted marketing strategies that resonate with our audience.

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How do you manage tight deadlines in a marketing environment?

In managing tight deadlines, prioritization and organization are critical. I would break down projects into manageable tasks, set clear timelines for each stage, and ensure I have regular check-ins with my team to monitor progress. Being adaptable and flexible allows me to respond to any changes or challenges that arise.

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Describe a successful marketing campaign you've managed.

I once managed a holiday campaign that combined digital and print media to elevate sales during a key retail season. By leveraging consumer insights, our messaging resonated with customers, and we saw a remarkable increase in engagement and sales, resulting in exceeding our revenue targets for that quarter. The collaboration with multiple teams was crucial to its success.

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What steps do you take to understand customer needs?

To understand customer needs, I conduct surveys, focus groups, and analyze customer feedback. I also closely monitor social media trends and utilize analytics tools to gather insights on purchasing behaviors. This comprehensive approach helps in crafting targeted marketing strategies that truly address our customers' needs and preferences.

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How do you handle constructive criticism in marketing campaigns?

I view constructive criticism as an opportunity for growth and improvement. I actively seek feedback from team members and stakeholders throughout the campaign process to identify areas for enhancement. By keeping an open mind and a collaborative spirit, I can adapt strategies to ensure the end result aligns with our goals and customer expectations.

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What techniques do you use to foster a creative marketing team?

To foster a creative marketing team, I encourage brainstorming sessions, create a culture of open communication, and allow for experimentation and risk-taking. Recognizing and celebrating innovative ideas, regardless of their success, cultivates an environment where team members feel empowered to share their creativity without fear.

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