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Brand and Digital Marketing Lead

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Waymo is an autonomous driving technology company with the mission to be the most trusted driver. Since its start as the Google Self-Driving Car Project in 2009, Waymo has focused on building the Waymo Driver—The World's Most Experienced Driver™—to improve access to mobility while saving thousands of lives now lost to traffic crashes. The Waymo Driver powers Waymo One, a fully autonomous ride-hailing service, and can also be applied to a range of vehicle platforms and product use cases. The Waymo Driver has provided over one million rider-only trips, enabled by its experience autonomously driving tens of millions of miles on public roads and tens of billions in simulation across 13+ U.S. states.

On the Waymo Marketing team, you will help to connect people with the magic and impact of Waymo's autonomous driving technology. Our team has the unique opportunity to not only grow Waymo's brand from the ground up, but to also build societal acceptance for autonomous driving technology for the first time in history. We build thoughtful marketing strategy, positioning, messaging and creative assets to deliver messages that matter to our audience, communicated through anything from video content, to social media interactions, to immersive physical experiences. We also shape Waymo's go-to-market initiatives, helping to transform Waymo into a thriving business with a growing user base.

In this hybrid role, you will report into our Head of Marketing.

You will:

Drive an insights-driven content strategy that helps Waymo unlock rapid brand growth
Write compelling narratives about our brand and technology for different audiences (technical and non-technical)
Oversee and directly manage all digital communications including Waymo websites and newsletters
Monitor and report on the performance of brand programs to senior executives and XFN collaborators, providing recommendations for continuous improvement
Oversee cohesive brand activation plans across social media, brand advertising, and integrations into culture and entertainment
Provide mentorship to brand marketing and social media leads, setting the team's goals and strategic vision

You have:

14+ years' experience in content strategy, brand-building, and social media marketing
Bachelor's degree or equivalent (MBA preferred)
Experience building marketing plans for global or high-growth stage brands
Applied use of consumer insights, marketing analytics and measurement models
Experience motivating and influencing others at all levels of an organization, both directly and across teams
Passionate individual contributor who will lead important workstreams while also mentoring and inspiring the broader team

We prefer:

Visionary, with experience building scalable workstreams and processes from scratch
Masterful at crafting compelling narratives
Expertise in the technology category
Experience at both client companies and at marketing agencies
Success stories partnering with creative teams to bring brand strategies to life

The expected base salary range for this full-time position across US locations is listed below. Actual starting pay will be based on job-related factors, including exact work location, experience, relevant training and education, and skill level. Your recruiter can share more about the specific salary range for the role location or, if the role can be performed remote, the specific salary range for your preferred location, during the hiring process.

Waymo employees are also eligible to participate in Waymo’s discretionary annual bonus program, equity incentive plan, and generous Company benefits program, subject to eligibility requirements.

Salary Range

$243,000—$308,000 USD

Waymo Glassdoor Company Review

3.7

Waymo DE&I Review

No rating

CEO of Waymo

Tekedra Mawakana and Dmitri Dolgov

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Average salary estimate

$275500 / YEARLY (est.)

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$243000K

$308000K

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What You Should Know About Brand and Digital Marketing Lead, Waymo

Waymo is looking for an enthusiastic Brand and Digital Marketing Lead to join their dynamic marketing team in Mountain View or San Francisco, CA. As a leading autonomous driving technology company, Waymo aims to be the most trusted driver in the industry. In this role, you'll have the exciting opportunity to enhance Waymo's brand presence and build acceptance for cutting-edge autonomous driving technology. You'll drive an insights-driven content strategy that unlocks rapid brand growth while crafting compelling narratives that resonate with both technical and non-technical audiences. Overseeing all digital communications, including the Waymo website and newsletters, you'll monitor performance metrics and provide strategic recommendations to ensure continuous improvement. Your leadership will guide cohesive brand activation plans, managing social media engagement and brand advertising efforts. With over 14 years of experience in content strategy, brand-building, and social media marketing, you will also mentor a team of marketing professionals, inspiring them to reach their goals. If you're equipped with a passion for storytelling, expertise in technology marketing, and a visionary mindset, this role at Waymo could be your next exciting challenge. Join us and be part of shaping the future of mobility while making a real impact on people's lives.

Frequently Asked Questions (FAQs) for Brand and Digital Marketing Lead Role at Waymo

What are the main responsibilities of the Brand and Digital Marketing Lead at Waymo?

The Brand and Digital Marketing Lead at Waymo is responsible for driving an insights-driven content strategy that propels brand growth, overseeing digital communications, and managing cohesive brand activation plans across various platforms. This includes monitoring performance metrics, providing recommendations for improvement, and inspiring the marketing team to achieve strategic goals.