Freelance Senior Creative Producer

To be considered for the Freelance Senior Creative Producer role at Welltech, candidates should have a minimum of 2 years of relevant experience in a similar position. Key qualifications include expertise in ideation and execution across various ad networks, particularly Meta, TikTok, and Google, along with a strong background in performance marketing driven by analytics. Experience in creating engaging user-generated content and writing persuasive communications is essential. Additionally, exceptional project management skills and the ability to foster team development are pivotal attributes for success in this role.

As a Freelance Senior Creative Producer at Welltech, your primary responsibilities will include improving and developing the marketing creative strategy, generating user-centric creative ideas relevant to our campaigns, and analyzing creative performance to optimize results. You will also manage the full-cycle creative production process, conduct market research, give feedback to teammates, and mentor junior staff. Collaboration with cross-functional departments is key to enhancing operational efficiency and driving innovative solutions.

The Freelance Senior Creative Producer at Welltech plays a crucial role in promoting health and wellness by crafting compelling marketing campaigns that resonate with our audience. By developing user-centric creative concepts that highlight the benefits of our Health & Fitness apps, you will help individuals embark on their transformative journeys towards better health. Your understanding of trends in wellness and tech will also enable you to innovate in ways that effectively communicate our brand's mission.

The ideal candidate for the Freelance Senior Creative Producer position at Welltech is someone who possesses a blend of creativity, strategic thinking, and performance-driven insights. This individual should have a history of generating creative concepts that surpass marketing benchmarks and a passion for analytics that informs their decision-making process. Furthermore, exceptional communication skills, the ability to manage projects autonomously, and a genuine enthusiasm for the health and fitness space are vital qualities we seek.

Yes, the Freelance Senior Creative Producer position at Welltech offers flexibility in working hours and location, allowing you to work remotely. This flexibility ensures that you can manage your workload in a way that suits your lifestyle while contributing to our health-tech initiatives. There is also the option to collaborate from our hubs in Cyprus, Poland, or Spain if you prefer a more centralized work environment.

In your response, highlight specific campaigns you've worked on that employed performance marketing strategies. Discuss the metrics you tracked, the tools you used for analysis, and how you adjusted your strategies based on performance data to achieve campaign goals.

Share your approach to brainstorming and conceptualizing creative ideas. You could describe how you gather insights from market research, analyze competitor trends, and incorporate feedback from team members to refine your concepts before presenting them.

Explain your project management strategies, such as prioritization techniques and tools you use to stay organized. Discuss how you balance creativity with efficiency and what measures you take to keep the quality of work high even under pressure.

Be prepared to elaborate on a specific campaign, detailing its objectives, the creative process, the final execution, and the results achieved. Use metrics to quantify the success and discuss any challenges faced during the campaign.

Discuss your approach to collaboration and how you solicit feedback from teammates. Emphasize the importance of constructive criticism and share examples of how you have refined your ideas based on team input.

Mention specific software and tools that you have used in your creative production process, such as design software, project management tools, and analytics platforms. Discuss your comfort level with using new tools and staying updated with industry trends.

Explain your strategies for keeping abreast of industry trends, such as following relevant blogs, attending webinars, or participating in industry groups. Highlight how this knowledge informs your creative strategies and helps you to innovate.

Talk about the key performance indicators (KPIs) you track to gauge the effectiveness of your campaigns. Discuss how you analyze results post-campaign and use these insights to inform future projects.

Discuss past projects where you've successfully incorporated UGC and storytelling elements into campaigns. Highlight how you use these techniques to connect with the audience on a personal level and drive engagement.

Share your communication philosophy and methods you employ to ensure transparent interactions with stakeholders. Mention specific communication tools or practices you use to facilitate efficient updates and feedback loops.